OneDesk Review
Tackling product management in any medium is accompanied by certain challenges, and in the cloud, difficulties often revolve around effective organization and fluid interaction between participants. One SaaS team, OneDesk, has created a service that addresses these issues in product management while also incorporating a host of other functions, from support management to human resources functions and beyond. 
We thought we would talk about some of the scary things companies are doing when approaching their product or service development process. 
OneDesk, an industry leader in social product development, is proud to be a sponsor of the 35th Product Innovation Management Annual Global Conference organized... 
AutomationWorld.com delivers content for the Automation Buying team, which includes Information Technology and Networking; Operations and Engineering; and Management and Executives. 
OneDesk offers social media monitoring, customer service, innovation management, among many others... 
NOTE: The following is a guest post by Catherine Constantinides. If you want to submit your own guest post, click here for more information. In the business world, social media is a double-edged sword. On one hand it's distracting, too much fun, and a time suck. On the other, it's proactive, highly effective, and increasingly more necessary. 
Platform for managing online and social contacts emphasizes business needs related to product and service development.
Part customer relationship management, part social media management, part requirements management, and part project management--the software as a service application from startup OneDesk aims to deliver a little of each. The theory behind the all-in-one suite from OneDesk of Montreal, Canada, is that service and support requests are at the wide-mouthed end of the product development funnel: what your customers and potential customers are asking about, or even complaining about, are important clues to what your future products and services should be.
"We provide a feedback application, a social media listening application, and a customer service application," said Derek Gold, VP of product management. "We want you to listen to customers as a social channel, so you can respond to those and also put ideas into the development process." The ideas generated by customer feedback can then be refined through a requirements management module and fed into a project management application--all in a flow that can be traced "all the way to the customer feedback from which it may have originated," he said. 
Social product management is a rapidly-evolving technique product managers are adopting. The social web has impacted the way customers voice their opinions.
How to use the social media for product innovation?
Innovation management has become one of the most critical factors contributing to sustained business growth. Co-creation is an extremely powerful driver of innovation provided that you manage the process and harness social technology.
Is Twitter about to grow up as a customer service channel?
I think this is, potentially, a great development for brands on Twitter as it will allow the brand in question and the customer to take issues private without having to follow another Twitter user and without washing any ‘laundry’ in public. I hope this reduces some of the customer service noise that exists on Twitter right now. And, further hope, that this may, in fact, attract more customers and brands onto Twitter as a customer service platform. |
New component provides key collaborative bridge between product management and customer supportMONTREAL, Nov. 30,... 
We have this debate running about social software and whether it's, for the most part anyway, a set of features that should be embedded in other products / platforms, or long term stand-a-lone products. 
InnovationTools.com is the world's largest and most trusted innovation website...
How next-generation social technologies can help drive innovation
By Catherine Constantinides
Product innovation is about developing and delivering the “next” product or service-to-market quickly and cost-effectively. A well-managed innovation process that meets customer demands for new and unique products and services can contribute to creating a competitive advantage and business growth. 
OneDesk, a leader in the social product development industry, is proud to be a sponsor of ProductCamp SoCal 2011. Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers — and have significant implications for our understanding of new product development. 
As companies start looking at ways to incorporate social media models and technologies into the innovation and product development process, there seem to be two very defined – and very vocal – arguments for and against. 
COMPANIES that ignore customers on social media will have a bleak future, the CEO of 155-year-old British luxury brand Burberry has warned. 
The Front End of Innovation blog covers everything related to the Front End of Innovation, innovators and individuals who are constantly seeking to innovate across industries and subject matters. 
Why is Enterprise 2.0 still considered more of a "movement" than a business imperative? Its evangelists speak more like Dr. Phil than Jack Welch.
The use of social media in business is becoming necessary as customers are now on the social web having conversations about companies,brands and products.
Trends in managing innovation There is a plethora of articles written on the importance of innovation management in the product development process.
think Michael Norton, Jack Nickell, and Zach Smith said it best when they collectively claimed that co-creation is "opesociacollaberaticreatinnovatcrowdsourccommunitengagementifaction".
|
| 1 | 2 | 3 | 4 |
|
Next |
