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Read about the seven top IT trends and innovations that will be shaping technology business in 2013 according to Accenture’s Technology Vision 2013.
Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were
XeeMe's Shorty Awards interview
Peer-to-peer platforms are popping up everywhere on the Web. If you wanted to, you could almost organize every part of your life with the help of such marktetplaces: travel, mobility, eating, learning, ..the list is endless. When you talk about trust between users of these platforms, one discussion that often comes up is that different types of sharing platforms require different dimensions of trust. by Cindy Grogan
The sharing economy is talking about trust, and we like where the conversation is going. Recently collaborative consumption thought leader, Rachel Botsman, has done a great job identifying the need for a unified trust system within the sharing economy at her TED Global talk about trust and collaborative consumption. If we take the all-inclusive term “collaborative consumption,” and you break it down into subcategories, it’s easier to understand specifically how trust is essential within different segments of the sharing economy. At the core of the movement are three main categories BY: XIN CHUNG #TrustCloud
Nearly three-quarters of all Fortune 500 companies are now active on Twitter. According to the Economist Intelligence Unit, 80 percent of executives now believe their brands get more sales using social media. These companies have embraced social media in the workplace and haven’t looked back. This makes good business sense for a lot of reasons. Social media’s power as a marketing tool is already well understood. But I want to focus on something a little bit different: how social media can change the culture within a company and boost the bottom line in unexpected ways.
In part I of this series we laid the foundation: a social presence being the sum of all your profiles and its evolution to a very significant social asset. That asset is constituted of the networks you developed, the content you shared, the trust and reputation you gained as a result of your engagement. by @AxelS #Society3
Your Takeaway - Have a good understanding what it takes to create a successful buzz campaign. You will get practical tips what you can do right now to build a professional social media foundation for your next campaign. #Society3
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In a recent post, I urged CEOs to view marketing as a strategic partner, the glue that binds the different parts of an organization together to deliver a consistent, cross-channel consumer experience
Community management has come a long way since the first Community Manager Appreciation Day. But it's time to get back to our roots: people.
Social media is still a young and highly volatile industry.
Relationships are the cornerstone of a new era of people-to-people businesses [caption id=
AmeriQuest Business Services' Partrick Moynahan explains how B2B companies can embrace - and succeed in - social media marketing.
Via WendySoucie
Even though there\'s an ongoing kerfuffle between social giants Instagram and Twitter, the microblogging service is putting that aside and focusing its...
Via Richard Joerges
The anatomy of a well designed social media buzz is interestingly close to the anatomy of a virus – hence “viral marketing” by @AxelS @S3grp #Society3
Like any large ecosystem, Facebook’s billion-strong audience presents a fascinating glimpse into the sheer variety of fans that swarm to brand pages like African fauna around a watering hole. While many are relatively benign, and some are downright pleasant, there do exist various types that have the potential to drive one to drink. Come now as we draw back the curtain on Facebook fans and examine the good, the bad and the ugly of social media. And thus our journey through the occasionally unpleasant world of Facebook fans draws to a close. Though diverse, each of the archetypes plays a role in the great circle of engagement that is social media by Soap Creative
More small-business owners are focusing their marketing efforts on social media than in years past. According to a recent survey from Vertical Response, a small-business marketing company, 66 percent of small businesses are spending more time on social media compared to last year. Facebook dominates, with 90 percent of small businesses surveyed actively posting, and Twitter comes in second with nearly 70 percent of small businesses tweeting at least once in a while. The company surveyed 462 small businesses, most with 100 or fewer employees on how much time they spend on social media activities.
Here the esence of the program http://deswalsh.com/30-day-linking-blitz/ Update your profile for greater findability and better approachability Set up or expand LinkedIn Company Page Review LinkedIn Groups memberships and participation effectiveness Consider establishing your own group building your own ecosystem Join the 30 day LinkedIn Blitz group #30dlb Program by Des Walsh @deswalsh
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