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Rescooped by Neeraj Deshpande from Strategy and Competitive Intelligence by Bonnie Hohhof
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11 Powerful Freemium Tools To Spy On Your Online Competition

11 Powerful Freemium Tools To Spy On Your Online Competition | Social Presence | Scoop.it

the internet age has provided us with somewhat more advanced tools to keep track of our competitors. Take a look at the following list of free(mium) tools you can use to unravel the actions and underlying strategies of your competition. ...


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Rescooped by Neeraj Deshpande from Strategy and Competitive Intelligence by Bonnie Hohhof
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Website Monitoring: 13 Things You Must Track for the Competitor Analysis Report

Website Monitoring: 13 Things You Must Track for the Competitor Analysis Report | Social Presence | Scoop.it

Monitoring specific areas of your competitors’ websites should be part of any company’s on-going competitor analysis and competitor analysis report. Gone are the days of your rival’s updating their content once a month.Luckily, there is affordable software that can handle real-time competitor monitoring leaving your proactive managers and marketers the time to analyze the data, make quick decisions, and ultimately outfox your rivals. Today we’ll look at the 13 most critical parts of your competitors’ websites and why tracking them can make or break your market share.


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How to Respond to Every Social Media Inquiry in an Average of 19 Minutes | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Respond to Every Social Media Inquiry in an Average of 19 Minutes | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social Presence | Scoop.it
Dan Gingiss, Director of Digital Customer Experience & Social Media at Discover, joins the Social Pros Podcast this week to discuss what it's like to lead the way in social customer service, how his social team forms partnerships with other...
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43 Tips For Creating Viral Content Campaigns (Research)

43 Tips For Creating Viral Content Campaigns (Research) | Social Presence | Scoop.it
In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better than an educated guess?
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Amazon.com: Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing eBook: Tim Frick, Kate Eyler-Werve: Kindle Store

Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing - Kindle edition by Tim Frick, Kate Eyler-Werve. Download it once and read it on your Kindle device, PC, phones or tablets.
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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | Social Presence | Scoop.it
SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hummingbird") have reshaped the SEO marketing landscape permanently.
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Why Social Media is Important for Leaders

Why Social Media is Important for Leaders | Social Presence | Scoop.it
One of my current clients is woman who has had an important career as an executive of a large, metropolitan hospital.
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Rescooped by Neeraj Deshpande from Digital-News on Scoop.it today
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Is This Digital Marketing or Delusional Marketing? | Social Media Today

Is This Digital Marketing or Delusional Marketing? | Social Media Today | Social Presence | Scoop.it

Marketing teams around the world are pushing the digital agenda. The better among them are scratching their heads about the ROI, how to create an effective integrated campaign and where to find the best talent. The answers are far from easy. Meanwhile, there are many that continue to bark up the wrong tree, investing in delusional marketing rather than effective digital marketing.

 

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Digital Vs Delusional Marketing

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Gina Tucker's curator insight, July 24, 2014 4:44 PM

This is a great way to share content!