With up to 50,000 new users per day, and users from over 100 countries, XeeMe is one of the fastest growing social media applications. XeeMe is nominated for the prestigious Shorty Award and currently ranking No.1 in the hit list in the Apps category.
Peer-to-peer platforms are popping up everywhere on the Web. If you wanted to, you could almost organize every part of your life with the help of such marktetplaces: travel, mobility, eating, learning, ..the list is endless. When you talk about trust between users of these platforms, one discussion that often comes up is that different types of sharing platforms require different dimensions of trust. by Cindy Grogan
The sharing economy is talking about trust, and we like where the conversation is going. Recently collaborative consumption thought leader, Rachel Botsman, has done a great job identifying the need for a unified trust system within the sharing economy at her TED Global talk about trust and collaborative consumption.
If we take the all-inclusive term “collaborative consumption,” and you break it down into subcategories, it’s easier to understand specifically how trust is essential within different segments of the sharing economy. At the core of the movement are three main categories
Nearly three-quarters of all Fortune 500 companies are now active on Twitter. According to the Economist Intelligence Unit, 80 percent of executives now believe their brands get more sales using social media. These companies have embraced social media in the workplace and haven’t looked back.
This makes good business sense for a lot of reasons. Social media’s power as a marketing tool is already well understood. But I want to focus on something a little bit different: how social media can change the culture within a company and boost the bottom line in unexpected ways.
In part I of this series we laid the foundation: a social presence being the sum of all your profiles and its evolution to a very significant social asset. That asset is constituted of the networks you developed, the content you shared, the trust and reputation you gained as a result of your engagement.
Your Takeaway - Have a good understanding what it takes to create a successful buzz campaign. You will get practical tips what you can do right now to build a professional social media foundation for your next campaign.
Like any large ecosystem, Facebook’s billion-strong audience presents a fascinating glimpse into the sheer variety of fans that swarm to brand pages like African fauna around a watering hole.
While many are relatively benign, and some are downright pleasant, there do exist various types that have the potential to drive one to drink. Come now as we draw back the curtain on Facebook fans and examine the good, the bad and the ugly of social media.
And thus our journey through the occasionally unpleasant world of Facebook fans draws to a close. Though diverse, each of the archetypes plays a role in the great circle of engagement that is social media
More small-business owners are focusing their marketing efforts on social media than in years past. According to a recent survey from Vertical Response, a small-business marketing company, 66 percent of small businesses are spending more time on social media compared to last year. Facebook dominates, with 90 percent of small businesses surveyed actively posting, and Twitter comes in second with nearly 70 percent of small businesses tweeting at least once in a while.
The company surveyed 462 small businesses, most with 100 or fewer employees on how much time they spend on social media activities.
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