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You need to know who you are before you go into the social space says Emma Gannon, community manager at Edelman - View from the Top - PRmoment

You need to know who you are before you go into the social space says Emma Gannon, community manager at Edelman - View from the Top - PRmoment | Social Media Channels Marketing | Scoop.it
It is crucial for a brand to find a distinctive social voice online, says PR firm Edelman’s community manager Emma Gannon.
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How Starbucks Built an Engaging Brand on Social Media

How Starbucks Built an Engaging Brand on Social Media | Social Media Channels Marketing | Scoop.it
I just commented on [post_title] : Starbucks has a big brand presence online.
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9 Facebook Marketing Strategies to Build Super Fans

9 Facebook Marketing Strategies to Build Super Fans | Social Media Channels Marketing | Scoop.it
Are you looking to attract high-quality and loyal fans to your Facebook page?
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45 Old School Advertising Illustrations | Top Design Magazine - Web Design and Digital Content

45 Old School Advertising Illustrations | Top Design Magazine - Web Design and Digital Content | Social Media Channels Marketing | Scoop.it
Advertising in a form or another appeared since the first commercial tradings, and I think that it's very interesting to see the evolution of it and observe the different ways of promoting a basic product like...let's say a knife.
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Social brands: Unilever shifts focus from social media to word of mouth - Marketing news - Marketing magazine

Social brands: Unilever shifts focus from social media to word of mouth - Marketing news - Marketing magazine | Social Media Channels Marketing | Scoop.it
Social brands: Unilever shifts focus from social media to word of mouth marketing news. Read Social brands: Unilever shifts focus from social media to word of mouth and other marketing news online.
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Rethinking the Marketing Funnel in a World of Social Media | Emotional Branding Alliance

Rethinking the Marketing Funnel in a World of Social Media | Emotional Branding Alliance | Social Media Channels Marketing | Scoop.it
RT @ADHumlen: Rethinking basic strategic #business paradigms > New Post by EBA Alliance Member @David_Rogers http://t.co/HV5d2YxD #Social_Media...
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New pet campaign shows how social media can go too far – Simply Zesty - Simply Zesty

New pet campaign shows how social media can go too far – Simply Zesty - Simply Zesty | Social Media Channels Marketing | Scoop.it
NBC have recently launched a campaign to support the Ocean State Animal Coalition. Run through their Facebook Page, NBC 10 have pledged to donate $5,0 (RT @Eric_Mok: Be smarter about your social media campaigns.
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Apostolos Gazepis's comment, February 7, 2012 12:40 PM
My question here is: Can an issue of such importance be seen in terms of facebook, or we have to look it as a sociological problem.
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Pinterest: A Beginner's Guide to the Hot New Social Network

Pinterest: A Beginner's Guide to the Hot New Social Network | Social Media Channels Marketing | Scoop.it
Have no fear, soon-to-be-Pintrest fan -- we'll show you the ropes. (A lot of buzz about @Pinterest Probably the prettiest social media tool with > 4 millions accounts. Get it!
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Twitter: A Social Medium for the Anti-Social | Social Media Today

I’m not the most avid user of social media. It’s not the media part that turns me away – I’ve spent more than a decade of my life writing for various print and online publications. I understand the value of sharing information.
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Your Marketing Can Keep Pace with Facebook and Google

Your Marketing Can Keep Pace with Facebook and Google | Social Media Channels Marketing | Scoop.it
The reality of web marketing is that almost all of it happens on platforms that are owned by others.
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Apostolos Gazepis's comment, February 4, 2012 6:23 AM
If I could add something here is to use a blog as your base in order to keep your contacts safe in your own database, cause social media comes and go and who guaranteeing you that an unexpected event like your account to be deleted not happen?
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A good product is the only marketing you will ever need…

A good product is the only marketing you will ever need… | Social Media Channels Marketing | Scoop.it
Mark Curtis, CCO (Chief Client Officer) at service design consultancy Fjord, discusses why the service design of a product, not the marketing that surrounds it, is central to users’ perception of a brand.
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Don’t Be Authentic: Real Social Media Marketing Advice | Social Media Today

Authenticity Today’s guest post is written by Eric Wittlake. Be Authentic. A chorus of advisors and consultants that have beaten the authentic drum in recent years.
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A Facebook Marketing Discussion with John Haydon | Socialnomics

A Facebook Marketing Discussion with John Haydon | Socialnomics | Social Media Channels Marketing | Scoop.it
For more insights from John Haydon, be sure to attend the free Awareness webinar: Creating a Breakthrough for Your Business on Facebook, on February 1st at 1 PM EST.
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Instead of Marketing, Businesses Should Use Social Media for Customer Support

Instead of Marketing, Businesses Should Use Social Media for Customer Support | Social Media Channels Marketing | Scoop.it
Social media is used by businesses for a lot of different reasons... except for the one thing it's really, really good at.
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Social Media Business Etiquette Tips: A crowdsourced guide for everyone - Salesforce.com UK

Social Media Business Etiquette Tips: A crowdsourced guide for everyone - Salesforce.com UK | Social Media Channels Marketing | Scoop.it
Every new form of communication creates new rules of engagement. Unfortunately, these rules are often unspoken. In the early days, the rules might be hotly disputed, too.
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Weather Gets Social! | Social Media Today

Weather Gets Social! | Social Media Today | Social Media Channels Marketing | Scoop.it
  (Weather Gets Social!: Metwit is a real-time collective weather source.
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SOCIAL MEDIA: Four key social media metrics | b2bmarketing.net

Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues.
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Exposing Five Popular Myths of Social Media | By Madigan Pratt

RT @HotelMktgROI: Great wake-up call for hoteliers!
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30 Things You Should Not Share On Social Media | Jeffbullas's Blog

30 Things You Should Not Share On Social Media | Jeffbullas's Blog | Social Media Channels Marketing | Scoop.it
I don't know whether you have started to  notice that a lot of people are wanting help with their cows and ducks on Facebook (and I am finding it a touch annoying as I am not fond of cows),this activity is due to a very popular online game called...
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Amazing Infocharts: How The World Shares Via Social Media | Twitter Tips And Updates From Buffer

Amazing Infocharts: How The World Shares Via Social Media | Twitter Tips And Updates From Buffer | Social Media Channels Marketing | Scoop.it
Twitter by the Numbers: How The World Shares Via Social Media http://t.co/UbSyYTg9 @sethintheflesh #infographic...
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Social media success story: Marketing a medical practice

Social media success story: Marketing a medical practice | Social Media Channels Marketing | Scoop.it
Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by pat (Social media success story: Marketing a medical practice
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Pharma Marketing Agencies ,arizona's comment, June 15, 2012 3:27 AM
nice
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How Higher Education Uses Social Media [INFOGRAPHIC]

How Higher Education Uses Social Media [INFOGRAPHIC] | Social Media Channels Marketing | Scoop.it
As social media becomes more integral to students' lives, educational institutions are finally catching on, and catching up. Here's how colleges and universities are leveraging social in the classroom and the recruiting office.
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Marketing Infographic of the Day: Social Media Influence Measurement Tools - Marketing News Central

Marketing Infographic of the Day: Social Media Influence Measurement Tools - Marketing News Central | Social Media Channels Marketing | Scoop.it
Marketing Infographic of the Day: Social Media Influence Measurement Tools http://t.co/brdIYkP8 #marketing #news...
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Crowdfunding and creativity: giving a little can make a big difference

Crowdfunding and creativity: giving a little can make a big difference | Social Media Channels Marketing | Scoop.it
As a Belle & Sebastian linked film project shows, crowdfunding connects audiences and artists with more than just money in mind, says Catherine Noonan...
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5 Reasons That Infographic Is Making You Lie To Yourself

5 Reasons That Infographic Is Making You Lie To Yourself | Social Media Channels Marketing | Scoop.it
In this day and age, we consume more statistics, numbers and raw data than ever before. We share it all the time via social media, presentations and the almighty infographic. However, are we becoming too trustworthy about taking the data we consum...
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