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transmedia marketing on social platforms
social: sharing, publishing, playing, buying and localization
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Social@Ogilvy: Hungering for a Content Strategy: Why Content Is the Ultimate Strategy

Geoffrey Colon: "If you want a good social media marketing plan, don’t simply be interested in building a social strategy, but be interested in building the content that will ultimately become your strategy"...


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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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The Game Boy: Why Transmedia Gaming's Totally Missing The Point

The Game Boy: Why Transmedia Gaming's Totally Missing The Point | transmedia marketing on social platforms | Scoop.it

Nathan Grayson: "When I devote time to media – whether it's a game, TV show, book, or slice of delicious chocolate cake drowned in molten frosting lava – I tend to lose myself in it. I think about it constantly"...


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