From Angry Birds to Draw Something: how gamification can work for you | Marketing on social platforms | Scoop.it
Gaming mechanics tap into our human desires for reward, status, achievement, self-expression, competition and altruism. On a practical level, the keys to success are...

 

 

DRC:  Although this article is aimed at not-for-profits, its "Eight tips for successful gamification" can be generally applied.


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