transmedia market...
Follow
1.4K views | +0 today
transmedia marketing on social platforms
social: sharing, publishing, playing, buying and localization
Curated by Tina Stock
Your new post is loading...
Your new post is loading...
Scooped by Tina Stock
Scoop.it!

How LinkedIn Has Turned Your Resume Into A Cash Machine - Forbes

How LinkedIn Has Turned Your Resume Into A Cash Machine - Forbes | transmedia marketing on social platforms | Scoop.it

LinkedIn's chief executive, Jeff Weiner, doesn’t want to talk about Facebook. No, no, no. “I’m not going to get into comparisons with them,” he declares. And yet a few minutes later Weiner rises from his chair, walks over to a whiteboard and energetically sketches a diagram that the world’s other giant social network can’t match.


Weiner draws three concentric circles to show how LinkedIn makes its money. The outer one is subscriptions. Next, marketing and advertising. And in the center is LinkedIn’s richest and fastest-growing opportunity: turning the company’s 161 million member profiles into the 21st-century version of a “little black book” that no corporate recruiter can live without.


“That’s the bull’s-eye,” he says.


read more:  http://www.forbes.com/sites/georgeanders/2012/06/27/how-linkedin-strategy/ 

more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

TechCrunch | SCVNGR's Secret Game Mechanics Playdeck

TechCrunch | SCVNGR's Secret Game Mechanics Playdeck | transmedia marketing on social platforms | Scoop.it

(TDS)  This article was originally published back in 2010, however the mechanics still make sense today. 


(excerpt from article) SCVNGR, which makes a mobile game with real-world challenges, has a playdeck. It is a deck of cards listing nearly 50 different game mechanics that can be mixed and matched to create the foundation for different types of games. I’ve republished the accompanying document below, which should be interesting to anybody trying to inject a gaming dimension into their products


(TDS) - here is the abbreviated list.  Go to the article for full list and illuminating examples:  http://techcrunch.com/2010/08/25/scvngr-game-mechanics/ 

1. Achievement: A virtual or physical representation of having accomplished something. These are often viewed as rewards in and of themselves.

2. Appointment Dynamic: A dynamic in which to succeed, one must return at a predefined time to take some action. Appointment dynamics are often deeply related to interval based reward schedules or avoidance dyanmics.

3. Avoidance: The act of inducing player behavior not by giving a reward, but by not instituting a punishment. Produces consistent level of activity, timed around the schedule.

4. Behavioral Contrast: The theory defining how behavior can shift greatly based on changed expectations.

5. Behavioral Momentum: The tendency of players to keep doing what they have been doing.

6. Blissful Productivity: The idea that playing in a game makes you happier working hard, than you would be relaxing. Essentially, we’re optimized as human beings by working hard, and doing meaningful and rewarding work.

7. Cascading Information Theory: The theory that information should be released in the minimum possible snippets to gain the appropriate level of understanding at each point during a game narrative.


10. Companion Gaming: Games that can be played across multiple platforms

11. Contingency: The problem that the player must overcome in the three part paradigm of reward schedules.

12. Countdown: The dynamic in which players are only given a certain amount of time to do something. This will create an activity graph that causes increased initial activity increasing frenetically until time runs out, which is a forced extinction.

13. Cross Situational Leader-boards: This occurs when one ranking mechanism is applied across multiple (unequal and isolated) gaming scenarios. Players often perceive that these ranking scenarios are unfair as not all players were presented with an “equal” opportunity to win.


16. Envy: The desire to have what others have. In order for this to be effective seeing what other people have (voyeurism) must be employed.

17. Epic Meaning: players will be highly motivated if they believe they are working to achieve something great, something awe-inspiring, something bigger than themselves.

18. Extinction: Extinction is the term used to refer to the action of stopping providing a reward. This tends to create anger in players as they feel betrayed by no longer receiving the reward they have come to expect. It generally induces negative behavioral momentum.


21. Free Lunch: A dynamic in which a player feels that they are getting something for free due to someone else having done work. It’s critical that work is perceived to have been done (just not by the player in question) to avoid breaching trust in the scenario. The player must feel that they’ve “lucked” into something.


23. Interval Reward Schedules: Interval based reward schedules provide a reward after a certain amount of time. There are two flavors: variable and fixed.

24. Lottery: A game dynamic in which the winner is determined solely by chance. This creates a high level of anticipation. The fairness is often suspect, however winners will generally continue to play indefinitely while losers will quickly abandon the game, despite the random nature of the distinction between the two.


27. Micro Leader-boards
Definition: The rankings of all individuals in a micro-set. Often great for distributed game dynamics where you want many micro-competitions or desire to induce loyalty.

28. Modifiers

Definition: An item that when used affects other actions. Generally modifiers are earned after having completed a series of challenges or core functions.


30. Ownership: The act of controlling something, having it be *your* property.







more...
No comment yet.
Rescooped by Tina Stock from Content Curation World
Scoop.it!

Find Your Sources - A Curated Directory of Media Journalists on Twitter: Lissted

Find Your Sources - A Curated Directory of Media Journalists on Twitter: Lissted | transmedia marketing on social platforms | Scoop.it

Robin Good: If you are looking for a tool that allows you to find and listen to reporters, journalists and bloggers in the area or on the topic that interests you the most, Lissted should be on your list.


"search for trusted print, broadcast or online sources; follow those who cover your industry or your area."


From TheNextWeb: "The press release distribution service RealWire has launched a new curation tool called Lissted. Its tagline is pretty self-explanatory: “Curating the media on Twitter.”


What it doesn’t say, though, is the size of its database (“the Lisst”), which includes over 10,000 journalists and growing.


As a matter of fact, media professionals can also request to be listed by linking their Twitter account and filling up a detailed sign-up form asking about their areas of interest and specialities.


...Lissted offers advanced search features; you can look for bloggers and journalists from all sorts of sectors or working for a specific media outlet in the region of your choice. Lissted will return detailed results, which includes Twitter accounts and Klout scores — and this search tool displays the first 100 results for free.


...


While some of these features are free as well for listed journalists, Lissted also offers advanced subscription plans targeted at PR and marketing professionals, which range from US$76 to US$232 a month (£49 to £149)."


Source: http://thenextweb.com/media/2012/06/25/lissted-helps-you-find-journalists-and-monitor-the-media-on-twitter/ 


Pricing info: http://lissted.com/general/pricing 


FAQ: http://lissted.com/general/faq 


More info: http://lissted.com/ 


Via Robin Good
more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Cannes 2012: Does Social Media Make All Creative Agencies PR Agencies? - Forbes

Cannes 2012: Does Social Media Make All Creative Agencies PR Agencies? - Forbes | transmedia marketing on social platforms | Scoop.it
For being an understated marketing practice PR was a topic of serious conversation in the South of France last week.


(TDS) excerpt:

This year IBM used its Centennial to tell hundreds of innovation stories that celebrate the work of customers, employees and business partners. Samsung tastefully presented how we can see the world in a different light through Insight – using blind photographers. Mont Blanc inspired thousands to express the Beauty of a Second. Motorola enlisted skateboarders to create new forms of Urban Art using via city streets and GPS connections as their canvas. Banco Popular in Puerto Rico took home the PR Lions Grand Prix by rewriting popular music as the means to get people back to work. And this is just the short list.


In each case the brand is an instigator for spreading stories and value versus the starring attraction. Each is a winning PR idea and award-worthy example that shows how marketing is evolving.



Full article here: http://www.forbes.com/sites/chrisperry/2012/06/25/cannes-2012-does-social-media-make-all-creative-agencies-pr-agencies/

more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Studios draft YouTube stars to promote films

Studios draft YouTube stars to promote films | transmedia marketing on social platforms | Scoop.it

The video "8-Bitham Lincoln: Vampire Hunter," created to advertise "Abraham Lincoln: Vampire Hunter," is the latest example of Web campaigns to promote movies.


(additional excerpt) "... [we are] leveraging built-in audiences that align with our own fan base to extend engagement with the film in a way that doesn't feel like a traditional ad," said Jason Alex, Head of Digital Marketing, DreamWorks Animation.


(TDS) - Jason Alex seems to understand the power of community on social platforms, and how to leverage this to expand the reach of your message.  Nice!

more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Facebook now lets users edit mistakes in old comments

Facebook now lets users edit mistakes in old comments | transmedia marketing on social platforms | Scoop.it
Ideal for anyone that could use a spell check or auto-correct tool on Facebook, the social network is lifting the restrictions on editing all types of comments.
more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Who Are The 3 Biggest Losers Of Social Media? | Jeffbullas's Blog

Who Are The 3 Biggest Losers Of Social Media? | Jeffbullas's Blog | transmedia marketing on social platforms | Scoop.it
Facebook has become the biggest party pooper since the term "social media" was invented with it's success sucking the oxygen out of the air for most of the second tier social networking platforms. So which social media sites are the biggest losers?


(TDS) - good analysis of why these 3 sites are failing:

MySpace

Friendster

Ning


more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Stephen Colbert May Control Sweden's Twitter Account

Stephen Colbert May Control Sweden's Twitter Account | transmedia marketing on social platforms | Scoop.it

It’s no secret that Sweden (yes, the country) lets its citizens control the nation’s official Twitter account. That’s either genius or insanity, we can’t quite decide, but in the wake of the controversial Jew-comments emanating from one citizen earlier this month, the idea may lean slightly closer to the latter.


Now, following US comedian Stephen Colbert’s attempts to gain access to the Scandinavian country’s microblogging account for a week, as The Local reports, it seems that rather than laughing the very idea into the ground (though it apparently did find it amusing), the country is seriously considering letting him at it.


Stephen Colbert is a political satirist, writer, comedian and actor, who currently hosts Comedy Central’s The Colbert Report.


(TDS - GENIUS!!)

more...
No comment yet.
Rescooped by Tina Stock from Surviving Social Chaos
Scoop.it!

Multiple Photo Posts Increased Clicks 1290% - Facebook Case Study

Multiple Photo Posts Increased Clicks 1290% - Facebook Case Study | transmedia marketing on social platforms | Scoop.it
This Facebook Marketing Case Study from MTV Roadies found an increase in clicks of 1290 percent by making one simple change to photo posts.

 

The key was making sure each photo post contained multiple photos, not just one.

 

When you post a single photo, a fan sees everything right from the single thumbnail in their newsfeed. But when you post multiple photos, Facebook automatically converts it to an album and shows a main image, and thumbnails for the first 3 photos. Fans were curious to see the rest of the photos, so they clicked on the posts.


Via John van den Brink, donhornsby
more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Nike Twitter Campaign Banned in UK for Lack of Transparency

Nike Twitter Campaign Banned in UK for Lack of Transparency | transmedia marketing on social platforms | Scoop.it
Should athletes and entertainers be able to tweet endorsements for their sponsor brands without labeling those Twitter posts as ads?
more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

The Mobile Social Habit

The Mobile Social Habit | transmedia marketing on social platforms | Scoop.it

One of the most significant stats we recently released from the latest iteration of The Social Habit: more than 4 in 10 mobile social users access their sites via phone ay least once a day.


Full article: http://brandsavant.com/the-mobile-social-habit/  



more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

Search vs. Social: The 50 Shades of Gray in Online Information Retrieval | transmedia marketing on social platforms | Scoop.it
Those who posit Facebook with improved search poses a genuine threat to Google’s search dominance are painting a broad picture with a narrow brush. Users utilize search universally while turning to social in certain specific contextual situations.


Good graph


Good article:  http://searchenginewatch.com/article/2185260/Search-vs.-Social-The-50-Shades-of-Gray-in-Online-Information-Retrieval



more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Pinterest Has Users, Fancy Has a Business Model

Pinterest Has Users, Fancy Has a Business Model | transmedia marketing on social platforms | Scoop.it
Fancy isn't Pinterest. Not even close. But Pinterest may start looking to emulate its business model.
A startup Web application that blends bookmarking and shopping, Fancy just recently crossed the million-user mark. That's impressive, but Pinterest is about 10 times larger. At their most basic level, both social content-discovery sites have users record stuff they like. On Pinterest, those records take the form of scrapbook-like pinboards with titles like “Products I Love” or “Places I’d Like to Go;” on Fancy they’re lists like “Sports & Outdoors” or “Gadgets” that can then be compiled into a user’s catalog


www.thefancy.com  

more...
No comment yet.
Rescooped by Tina Stock from Surviving Social Chaos
Scoop.it!

Pinterest Legal Concerns: What is Lawful to Pin?

Pinterest Legal Concerns: What is Lawful to Pin? | transmedia marketing on social platforms | Scoop.it

A serious problem seems to be emerging in regards to Pinterest and a violation of the legal rights of content creators and their intellectual property. The problem lies in the fact that you can use the work of others to build your own brand without attributing their work to them or compensating them. Just as with posting photographs on your blog without permission, using copyright images for promotional postcards, or stealing another's article and attaching your own name, new light has emerged that reveals pinning photographs as illegal.

 

For most folks, no harm is intended - they're just pinning their favorite stuff. But there are those with a malicious intent who are happy to take advantage of this legal loophole.

 

The problem is, well, whose problem is it? And should you and your business avoid Pinterest altogether?


Via Mau, donhornsby
more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Tech Incubator "Science" Makes Its First Acquisition: Pinpuff, A Klout For Pinterest That Measures ‘Pinfluence’

Tech Incubator "Science" Makes Its First Acquisition: Pinpuff, A Klout For Pinterest That Measures ‘Pinfluence’ | transmedia marketing on social platforms | Scoop.it

Science, the eight-month-old LA-based technology incubator / studio that brought us the Dollar Shave Club and most recently e-commerce site Uncovet, is making its first acquisition: it is buying Pinpuff, a fast-growing “Klout for Pinterest” that measures and tracks the influence of Pinterest users — “Pinfluence” in Pinpuff parlance — that was launched only in February of this year. The deal is yet another a sign of how the ability to curate and mine social media information can be considered as important as the social media platforms themselves.


The financial terms of the deal were not disclosed, but Mike Jones, the CEO of Science, says that the acquisition will be used to help build out other businesses in Science’s portfolio, using Pinpuff’s social know-how to extend growth virally. It will work in conjunction with its existing in-house agency HelloSociety. “Part of our strategy here at Science is to build services and tools that assist influencers in building their audiences, and eventually themselves as actual businesses,” he writes. “We believe Pinpuff will…provide additional intelligence and distribution strategy to upcoming Science launches,” writes Jones in a blog post.

more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

The 6 Types Of Social Media Users | Social Media Today

The 6 Types Of Social Media Users | Social Media Today | transmedia marketing on social platforms | Scoop.it
At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior. Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy.


Social media measurement is critical to success, but brands have been unable to get their arms around what it is and what it means.

Aimia, a loyalty-management firm, has unveiled a new segmentation model that analyzes trust and control as drivers of 6 distinct social media personas. The model is detailed in Staring at the Sun: Identifying, Understanding and Influencing Social Media Users. The report argues that specific social media personas can be identified and directly engaged.


“Today’s approach to social media measurement – racing to rack up the most likes, retweets, followers, and recommendations – is the wrong approach. Marketers must define success not by social media activity, but rather by customer value and engagement,” said Aimia senior VP Doug Rozen, lead author of the report. “Marketers often struggle to understand the true motivations and purchase intent behind customers’ social media activity. Proper segmentation allows marketers to appropriately identify, understand and influence customers through social channels.”


(TDS) - good infographic:  http://socialmediatoday.com/pamdyer/564409/6-types-social-media-users 

more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Pay with a Tweet - A social payment system

Pay with a Tweet - A social payment system | transmedia marketing on social platforms | Scoop.it

In today's world the value of people talking about your product is sometimes higher than the money you would get for it. ‘Pay with a Tweet’ is the first social payment system, where people pay with the value of their social network.

It’s simple, every time somebody pays with a tweet, he or she tells all their friends about the product. Boom.


more...
No comment yet.
Rescooped by Tina Stock from Pervasive Entertainment Times
Scoop.it!

Bringing Gaming Mechanics Into the Real World - Getting Smart ht @sioflynn

Bringing Gaming Mechanics Into the Real World - Getting Smart ht @sioflynn | transmedia marketing on social platforms | Scoop.it
Why Gaming?

Games are desirable. They put users in control. The users get rewards. Gamers go at their pace. Games require mastery for advancement. Success at some level is inevitable. People are abandoning real life interactions for gaming ones (or virtual ones). But real life is staging a comeback as it attempts to gamify itself. I can get rewards at my local coffee shop (Angry Bean), and Foursquare has identified me as the Mayor of the Benches Outside the Changing Room at Kohl’s (hard fought over between 6 other husbands).


Via Gary Hayes
more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Women Trust Pinterest More Than Twitter, Prefer Blogs For Purchase Decisions [INFOGRAPHIC] - AllTwitter

Women Trust Pinterest More Than Twitter, Prefer Blogs For Purchase Decisions [INFOGRAPHIC] - AllTwitter | transmedia marketing on social platforms | Scoop.it
Women Trust Pinterest More Than Twitter, Prefer Blogs For Purchase Decisions [INFOGRAPHIC]...


Did you know that, in a recent survey, 73 percent of female users said that they trust Twitter?

Trust, of course, is paramount to success for any online platform, and drives people to action, particularly when it comes to e-commerce. Twitter was second behind only Pinterest (81 percent) as the most trusted social network for women, and 31 percent said that they had gone on to buy an item recommended to them through the micro-blogging channel. 



more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

YouTube Joins Pinterest: Here's What It's Pinning

YouTube Joins Pinterest: Here's What It's Pinning | transmedia marketing on social platforms | Scoop.it
YouTube is getting in on the Pinterest video action, with video boards of its own, the company announced on Thursday.


Videos will be posted to one of several Pinterest YouTube boards themed around topics including crafts, lifestyle tips, beauty, food and fitness.

YouTube says it will also have numerous additional boards categorizing the videos it posts.

In Thursday’s post on YouTube’s blog, the company points out that it already has accounts on other major social networking sites including Facebook, Google+ and Twitter.


Pinterest made video pinning available in August 2011; its users have been pinning videos from YouTube since that time.


(TDS - here is a link to one of their accounts: http://pinterest.com/YouTube/ .)



more...
No comment yet.
Rescooped by Tina Stock from Collaboration & Crowdsourcing in Social Media Communities
Scoop.it!

Twitter Cards | Twitter Developers

Twitter Cards | Twitter Developers | transmedia marketing on social platforms | Scoop.it

Introduction Twitter cards make it possible for you to attach media experiences to Tweets that link to your content.


Via Heiko Idensen
more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

How Sephora Used Facebook to 'Thrill' Its Fan Base

How Sephora Used Facebook to 'Thrill' Its Fan Base | transmedia marketing on social platforms | Scoop.it
Sephora's 15 Days of Beauty Thrills led to increased engagement on all social channels and the website. Here's how the beauty outpost pulled it off.
more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Facebook Shares The Most Social Places in the World

Facebook Shares The Most Social Places in the World | transmedia marketing on social platforms | Scoop.it

Excerpt from article written by Drew Olanoff: 

"I’ve noticed that a lot of my friends that don’t use a service like foursquare or Twitter to broadcast location to the world are more than happy to check-in wherever they go within their more personal network on Facebook. According to Facebook, of this data was aggregated anonymously, so there’s nothing to worry about when it comes to your personal security. 


Facebook acquired foursquare competitor Gowalla this year, mostly for its design and mobile capabilities, especially for its Timeline feature. It will be interesting to see how much location begins to influence the product, especially when it comes to its mobile offerings. Facebook also picked up Glancee, which was a hot location aware app at SXSW this year.


Once the Instagram deal goes through, Facebook will gain access to a whole host of location-based data associated with photos.


Will Facebook double-down on location? If it has learned anything from the beautiful product Google shipped with Google+ Local, the answer has to be yes. The social network has the largest number of engaged eyeballs in the world, ready to click on things and visit new places. It’s time to up its game, because foursquare and Google are eating its lunch."


(TDS) - I think Drew makes the right point: facebook is building a local data and content arsenal that will give it a unique edge in the mobile/local space.  Facebook is basically saying, "check out these guns".

more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Google+ Turns 1 - Public Posts Per Day Decrease 19% Over Last 6 Months; 73% Over Last 12 Months | Virtual-Strategy Magazine

Google+ Turns 1 - Public Posts Per Day Decrease 19% Over Last 6 Months; 73% Over Last 12 Months | Virtual-Strategy Magazine | transmedia marketing on social platforms | Scoop.it
A new study by Twitter management platform Manageflitter of nearly 20 000 Google+ users reveals that the social networking service launched by Google one year ago is experiencing negative growth in the number of public posts on the platform.


The study reveals that in July 2011 the average number of posts per user per day on Google+ was 0.95, in January 2012 0.32 but in May 2012 it was only 0.26, a 73% and 19% decrease respectively.


In contrast Twitter posts per day continue to grow and are now approaching 2.8 posts per day.  


(TDS **ouch**)


more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Draw Something: Hit app heads for TV screens

Draw Something: Hit app heads for TV screens | transmedia marketing on social platforms | Scoop.it
They can easily be dismissed as time-wasting fads for bored commuters, but as the latest hit mobile phone game is set to become a television show, there are signs that apps are coming of age.
more...
No comment yet.