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transmedia marketing on social platforms
social: sharing, publishing, playing, buying and localization
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Twitter is building a media business using other people's content

Twitter is building a media business using other people's content | transmedia marketing on social platforms | Scoop.it
As Twitter continues to build out new features such as “expanded tweets” and curation-based services like its NASCAR editorial offering, it has become pretty obvious where the company is headed: it has given up on being a utility built on open APIs and is becoming a media company, powered by a rapidly-growing advertising platform. Twitter also has one big advantage that other media companies don’t: the fact that it doesn’t have to produce any of the content, but simply acts as a filter for information from other sources. Its success will be determined by how well it strikes a balance between helping other media entities and competing with them.  
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Pinterest enthusiasts connect in real life - CNN.com

Pinterest enthusiasts connect in real life - CNN.com | transmedia marketing on social platforms | Scoop.it
As Pinterest community grows online, pinners forge connections in real life with fan parties.


Pinners are known to host get-togethers in homes or organize outings based around activities and recipes discovered via Pinterest.
And, because they already have one passion (or several) in common, striking up small talk at these events can be a little easier than meeting up with perfect strangers. The parties are opportunities to meet others whose taste these pinners admire from afar.


Read more:  http://edition.cnn.com/2012/07/10/living/pinterest-parties/index.html 

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One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves | Social Media Today

One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves | Social Media Today | transmedia marketing on social platforms | Scoop.it

Post consistent content that your audience loves and your social media will be successful. Is it that simple? Yes and no. Using best practices and tips based on research can help you improve. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. And the latter is not about gathering data – it is about making sense of it and using it to continually improve. 


One technique I use to get insights from my social media data is to do an analytics Rorschach Test. What does the visual look like? This past week, my Facebook insights chart of reach and engagement looked like a pregnant woman lying on her back or maybe a wide and steep mountain. What’s going on here?


(Tina) you gotta admit, Beth Kanter is ah-mazing! 

Read more: http://socialmediatoday.com/kanter/597356/one-simple-secret-social-media-success-post-consistent-content-your-audience-loves 

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12 Essential Social Media Cheat Sheets

12 Essential Social Media Cheat Sheets | transmedia marketing on social platforms | Scoop.it
Cheat sheets give you a rundown of various features for a given item. Here are some of the best social media cheat sheets .


Read full article: http://mashable.com/2012/07/09/social-media-cheatsheets/  

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3 Must-Have Investments: Social Media, Content Marketing, and Mobile | ClickZ

3 Must-Have Investments: Social Media, Content Marketing, and Mobile | ClickZ | transmedia marketing on social platforms | Scoop.it
Fifteen social media, content marketing, and mobile budget considerations [with research].


Read full article: http://www.clickz.com/clickz/column/2189957/-investments-social-media-content-marketing-mobile  

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Content Curation As an Autonomous Collective Process That Shapes Our Global Networked Consciousness

Content Curation As an Autonomous Collective Process That Shapes Our Global Networked Consciousness | transmedia marketing on social platforms | Scoop.it

Robin Good: I agree. Curation is an autonomous process of collective intelligence, where you and me, and all the others who sift and select from the ocean of information passing through them, unconsciouly help our global brain, to make sense of the information we have ourselves created.


Even those who simply like, share or retweet, contribute to this process, by gradually filtering and marking what is most interesting and relevant to them.


Evolver.fm writes on Wired: "There’s too much stuff. We can help each other find it. This is what the age of curation is about.


Yes, it’s amusing to make fun of people who seem to retweet other people’s links all day, but that’s giving all of those retweeters and Likers too little credit by far.


What they’re really doing is strengthening connections in the global brain, in much the same way the axons and dendrites in our brain grow and lose connections to shape our minds."


"Content curation is the natural evolution of our globally networked consciousness.


This sounds like a bunch of hippie drivel, but we really are creating a global brain, of sorts, by encoding human knowledge and tracking human activity.


Using the human nodes of this network to strengthen some of these connections while weakening others (by choosing either to pass along i.e., ‘curate’ information or not to pass it along) helps this global brain function better as a system, which in turn increases its power whenever any of us need to tap into it.


...


When we curate, for whatever reason and in whatever form, we are enhancing a connection in the global neural network we are inadvertently creating."


Insightful. 7/10


Full article: http://www.wired.com/underwire/2012/07/curation/ 



Via Robin Good
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Tina Stock's comment, July 6, 2012 8:15 AM
Robin - thanks for the excellent commentary. I always appreciate your posts!
Robin Good's comment, July 6, 2012 8:47 AM
Thank you Tina, much appreciated.
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Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map

Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map | transmedia marketing on social platforms | Scoop.it

Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.


Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 


But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.


The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.


On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 


Via Robin Good, John van den Brink
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Mike Ellsworth's comment, October 10, 2012 7:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment, October 10, 2012 7:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight, January 4, 2013 5:23 PM
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In Social Networks, Not All Opinion Leaders Are Created Equal

In Social Networks, Not All Opinion Leaders Are Created Equal | transmedia marketing on social platforms | Scoop.it
Marketers have known for a while that they need to find opinion leaders discussing their products on social networks if they want to control their branding message. But new research says there are different kinds of opinion leaders, with two types giving brands distinctly different but equally valuable types of information.


The research by Carolin Kaiser and Freimut Bodendorf of the University of Erlangen-Nuremberg was published last month in Internet Research, an academic journal, and used text-mining algorithms to track discussions about Apple’s iPhone products on 17 German websites and social networks. For a decade, researchers have been looking at online opinion leaders and how a handful of people can influences the opinions of large groups of people, but Kaiser and Bodendorf were able to identify two key types of opinion leaders in social networks: discussion leaders and knowledge leaders.
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Is Social Media a Waste of Time? - Forbes

Is Social Media a Waste of Time? - Forbes | transmedia marketing on social platforms | Scoop.it

(TDS) here is an excerpt from a provocative article by Robert Wynne:


Most PR professionals and small businesses constantly search for the magic social media app. Like Ponce de Leon’s quest for the fountain of youth, it’s folly. There’s no magic click that makes reporters read your pitch and write stories about you or your client. For the majority of public relations activities, specifically media relations, social media is a waste of time.


Waste of time? Hipsters wearing pork pie hats, ironic T-shirts and skinny jeans at coffee shops from West Hollywood to Austin to Brooklyn have just spit out their soy lattes with low fat foam all over their I-pads and dropped their smart phones.


PhDs at billion-dollar research firms are revising their algorithms and texting their marketing departments to counter this argument with new catch-phrases, but it’s all in vain.


Looking back at the top PR accomplishments from the past year, I can’t think of one major placement or event appearance facilitated by Facebook, Twitter, Google+, FourSquare, Pinterest or anything similar
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7 Social Media Lies the Gurus Want You to Swallow

7 Social Media Lies the Gurus Want You to Swallow | transmedia marketing on social platforms | Scoop.it
Every time a new marketing “technique” appears, it’s seems like the next revolution. Everything is suddenly going to be easier, faster and cheaper, right? Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles.


It seems important to me to describe some of the lies that you may confront.

 

Read more:  http://www.business2community.com/social-media/7-social-media-lies-the-gurus-want-you-to-swallow-0200399 

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Symantec unveils tool to protect social media users

Symantec unveils tool to protect social media users | transmedia marketing on social platforms | Scoop.it
The company offers a sneak peek at its Norton App Advisor project which aims to help consumers decide how safe a social network app is.
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Reduce Information Noise Through Social Curation and Collaborative Discovery: Calm Technology

Reduce Information Noise Through Social Curation and Collaborative Discovery: Calm Technology | transmedia marketing on social platforms | Scoop.it

Robin Good: Among the five digital trends presently shaping the consumer experience economy, according to Macala Wright who first wrote about this on Mashable, there is one that has as its key objective the reduction of "information noise", distractions and approaches to digital communication that make it harder to grasp and understand a message or to complete a key task one is after.


It reads like there is more to information curation than people scanning feeds and selecting relevant items to write about.


From the original article I have extracted a few passages: "Calm technology refers to applications that cut down on the digital noise of high-volume data to show the user only enough information that he or she needs to complete a task.


...It refers to technologies that do not disrupt our workflow.


The whole idea is to reduce distractions to our work flow without losing functionality.


Calm technology fights against many of the principles of digital marketing: instead of screaming for attention with flashing banner ads, technologies and applications politely take a backseat to the user’s primary focus...


...


Examples of calm technology can be found in the growing popularity of social curation and discovery.


Social product discovery sites such as Lyst, Mulu.Me, Buyosphere, Svpply and Discoveredd are essentially social filters that enable their communities to curate the products that are most relevant to them.


Moreover, the rise of interest networks and the idea of following someone who has similar likes and shared interest topics are examples of the principles of calm technology driving user behavior.


Google Circles, Pinterest and Chime.In, even location apps such as Sonar, Glancee and Highlight, can all be classified under the “term interest network.”


Excellent reading. 8/10


Full article: http://fashionablymarketing.me/2012/06/digital-trends-consumer-experience-economy/ 


Via Robin Good
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10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | transmedia marketing on social platforms | Scoop.it
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.


In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.


YouTube has its Own Language


Read more: http://bit.ly/Q963MW


Via Martin Gysler, Heiko Idensen
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Tico Juliani's comment, June 30, 2012 2:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
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11 Social Media Trends

Social seems to be everywhere, everywhere besides in the enterprise.
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The Ripple Effect of Following a Brand on Social Media

The Ripple Effect of Following a Brand on Social Media | transmedia marketing on social platforms | Scoop.it

(Excerpts from article)

Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media.


A study from Ipsos OTX and Ipsos Global @dvisor asked internet users worldwide about their presumed action when they saw that a friend “liked” or followed a certain brand on a social network such as Facebook or Twitter. In March 2012, 22% of internet users worldwide said they would buy such a brand. But in the US, that number dropped a bit, to 18% of all US internet users.


While that is a relatively small percentage, younger consumers were more likely to buy because of a “like.” Ipsos found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so. Females and males were about even by this metric, at 18% vs. 17%.


A May 2012 study from internet advertising network Burst Media about web users’ preferences and habits found many reasons why US internet users really followed brands on social media. Keeping up with the latest content was the most popular reason, cited by 43.5% of moms, 44.4% of other women and 30.7% of males.


(Tina) More proof that content matters, and social works...

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Why Twitter Matters: Tomorrow’s Knowledge Network

Why Twitter Matters: Tomorrow’s Knowledge Network | transmedia marketing on social platforms | Scoop.it

Excerpt from article by Nigel Cameron: "Twitter still comes in for high-blown denunciations from Great Persons who have never used it. But I ventured to suggest the other day (in a tweet, of course) that it is now an open question whether anyone can be a paid-up member of the commentariat in 2011 without a Twitter handle. Because while it is presently used for a score of different purposes (from chat-chat among friends to crass marketing efforts to smart customer service to newsgathering that beats any other source) at its core it offers two interlocking experiences which deliver value so great it is hard to measure."


Tina: Nigel goes on to explore how twitter is used for research and as a cocktail party. Read more here:  http://nigelcameron.wordpress.com/future/why-twitter-matters/ ;


I specifically liked how Nigel expounded on his use of twitter for research and as a "knowledge network".  


Via Mattia Nicoletti
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INFOGRAPHIC: Scoring Klout: The Inside Scoop on the Web's Hottest Measure of Social Influence

INFOGRAPHIC: Scoring Klout: The Inside Scoop on the Web's Hottest Measure of Social Influence | transmedia marketing on social platforms | Scoop.it

Klout is a company that assigns a numerical value to how influential you are online. Learn more about the krazy world of online Klout in the infographic.

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Social Media and SEO

Social Media and SEO | transmedia marketing on social platforms | Scoop.it

Thinking about ROI for your social media work?

 

One of the best ways to get a return on your efforts is from the SEO (Search Engine Optimization) value of the social media content you create on blogs, Facebook and LinkedIn.

 

"One of the many reasons to embrace social media is its power to boost SEO (Search Engine Optimization) so that prospective visitors and guests are more likely to find you online via search engines.

 

Both Google and Bing confirmed that Twitter and Facebook influence SEO, but for some reason we don’t seem to hear enough about the ever-growing linkage between social and SEO".

 

Full Article Here: http://www.tourismcurrents.com/junejuly-2012-social-media-and-seo


Via Antonino Militello, donhornsby
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How To Conduct A Successful Twitter Campaign c/o Bravo Television

How To Conduct A Successful Twitter Campaign c/o Bravo Television | transmedia marketing on social platforms | Scoop.it

Bravo Television is arguably the most social-media-savvy network on television. Fans of Bravo shows such as the Real Housewives franchise and the cook-off show Around the World in 80 Plates don’t just watch these shows; they participate in them.


Via Nicholas Barr
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Hashtags Are Over

Hashtags Are Over | transmedia marketing on social platforms | Scoop.it
Look around and see who's using hashtags nowadays. It's people new to Twitter, people trying desperately to keep up with the pack. It's empty nesters and snowbirds.


(TDS) - thank gawd!  

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Content Marketing: Curation, Repurposing & Collective Social Wisdom

Content Marketing: Curation, Repurposing & Collective Social Wisdom | transmedia marketing on social platforms | Scoop.it

(Excerpt) The Future of Repurposed Content is Scaled Curation / Collective Social Wisdom


Beyond the realm of simple content re-purposing is the notion of tapping into the collective wisdom and curation power of communities. Intel is doing this in an interesting way with their beta IQ site.


A mix of original content and curated stories from Intel staff come together to provide an interesting narrative over three verticals “Media”, “Life”, “Planet” that supports Intel key messaging objectives for particular target markets. The official mission: “Our aim is to provide insight into what is driving our belief that technology unleashes the world’s human potential to create a better future.” It’s a smart implementation of technology to scale ideas along a set of themes that editorially support Intel messaging and in some cases, product implementation.

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2012: The State of Social Media & Social Media Marketing

This presentation is a 2012 mid-year update and complement to the original "State of Social" presentation by Esteban Contreras


Via Alex Butler
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Is Your Brand Strapped for Social “Cash”? | The Inspiratory

Is Your Brand Strapped for Social “Cash”? | The Inspiratory | transmedia marketing on social platforms | Scoop.it

Believe it or not, a successful bank robber might have more in common with your company’s social media strategy than you think. Both are fabled to result in fast gains that will set you apart from your competitors – But without a long term plan, you’re probably not walking away with much.


(TDS) - a great reminder of what is true...

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Are we just playing around with Gamification? « Musings from an Independent Marketing Provocateur

Are we just playing around with Gamification? « Musings from an Independent Marketing Provocateur | transmedia marketing on social platforms | Scoop.it

Becoming a MAYOR of your favorite coffee shop in Foursquare is so 2011. Gamification has to go deeper than just awarding vanity badges to hold attention in the long run. Check out this article, and the article referenced in the comments as well.


Via Dean Meyers
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How Yahoo Killed Flickr and Lost the Internet

How Yahoo Killed Flickr and Lost the Internet | transmedia marketing on social platforms | Scoop.it

Things were going to be great; things are always going to be great the first time you embrace a new corporate mother.


Via Angela Natividad
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