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transmedia marketing on social platforms
social: sharing, publishing, playing, buying and localization
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TechCrunch | Google+ Hangout Apps Come Out Of Hiding, Offer Games, Screensharing, Presentations & More

TechCrunch | Google+ Hangout Apps Come Out Of Hiding, Offer Games, Screensharing, Presentations & More | transmedia marketing on social platforms | Scoop.it
Not to load you up on Google news today or anything, but in addition to the launch of Google's new Activity Reports this morning, the company is also announcing the arrival of some of its first fully featured apps for Google+ Hangouts.
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President Obama Joins Pinterest

President Obama Joins Pinterest | transmedia marketing on social platforms | Scoop.it
The Obama campaign has joined Pinterest.
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12 Top Community Managers Share Their Tips for Better Engagement

12 Top Community Managers Share Their Tips for Better Engagement | transmedia marketing on social platforms | Scoop.it
Learn from 13 great community managers how to promote quality interaction with your fans and customers on social media.
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Studies Prove Social Media Marketing Lasts Longer | Business 2 Community

Studies Prove Social Media Marketing Lasts Longer | Business 2 Community | transmedia marketing on social platforms | Scoop.it
The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications (Studies Prove Social Media Marketing Lasts Longer http://t.co/RPHlujz5...
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B2B Sales and Marketing Lack Tools for Effective Selling Conversations

B2B Sales and Marketing Lack Tools for Effective Selling Conversations | transmedia marketing on social platforms | Scoop.it
Sales - B2B salespeople spend roughly two-thirds of their time selling in virtual environments—via the Web and telephone—yet most companies haven't adapted their sales skills or content marketing tools to deal with ...
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Internet Evolution - Wagner James Au - Why Social Sites Need Embedded Journalists

Internet Evolution - Wagner James Au - Why Social Sites Need Embedded Journalists | transmedia marketing on social platforms | Scoop.it
Without embedded journalists, many social sites are missing the opportunity to define and positively enforce their brands.
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Google Is Launching A Commenting System To Rival Facebook

Google Is Launching A Commenting System To Rival Facebook | transmedia marketing on social platforms | Scoop.it
Could be a big asset for the company.(Big for controlling trolls but missed opp since Google allows personas on Google+:Google Launching A Commenting System http://t.co/SsXgshXo...)...
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Social Media Survey Says Theatergoers Want Texting, Tweeting In Movie Theaters. Do You Agree?

Social Media Survey Says Theatergoers Want Texting, Tweeting In Movie Theaters. Do You Agree? | transmedia marketing on social platforms | Scoop.it
Social Media Survey Says Theatergoers Want Texting, Tweeting In Movie Theaters. Do You Agree? on Fandango's Freshly Popped: The Movie Blog.
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Brands Try out Gamification | Digiday

Brands Try out Gamification | Digiday | transmedia marketing on social platforms | Scoop.it

Integrating game elements or gamification into a digital marketing and loyalty strategy could help boost engagement levels, with big brands like Starbucks, Nike and Sony Music Entertainment doing just that.

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NYWIFT | Transmedia storytelling and community engagement

NYWIFT | Transmedia storytelling and community engagement | transmedia marketing on social platforms | Scoop.it
Transmedia storytelling is one of those phrases that keeps grabbing people’s attention because it has no fixed definition....
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Writer/Director Troy Duffy Discusses New Boondock Saints Video Game - Forbes

Writer/Director Troy Duffy Discusses New Boondock Saints Video Game - Forbes | transmedia marketing on social platforms | Scoop.it

The writer/director’s latest endeavor is a new video game from Critical Mass Interactive, Inc.  The game is part of a bigger transmedia push that Duffy is overseeing, which includes a comic book series and a potential television series or third feature film. Fresh off a transmedia panel at SXSW in Austin, Duffy talks about what’s next for the MacManus brothers in this exclusive interview.

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Twitter, Facebook, MySpace cry foul on Google+ search

Twitter, Facebook, MySpace cry foul on Google+ search | transmedia marketing on social platforms | Scoop.it
Twitter, Facebook and MySpace engineers show why they think Google’s search is poisoned.
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How Hyper-Localised Social Media Can Hit Home For Businesses

How Hyper-Localised Social Media Can Hit Home For Businesses | transmedia marketing on social platforms | Scoop.it
In the last few years, “engagement,” “authenticity,” and “transparency” have been the key buzzwords and actions for unlocking social media marketing potential. However, it was only a matter of time before audiences began to require a bit more special attention—a bit more focus on their individuality, or at least their locality
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Minecraft makes multimedia history with a novel-inspired adventure map

Minecraft makes multimedia history with a novel-inspired adventure map | transmedia marketing on social platforms | Scoop.it
Storytellers and aspiring game designers have tapped into the nearly limitless narrative possibilities in Minecraft through downloadable adventure maps.
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TechCrunch | Gundotra: Google+ Won’t Let 3rd-Party Apps Post Because “Your Stream Could Easily Be Overwhelmed”

TechCrunch | Gundotra: Google+ Won’t Let 3rd-Party Apps Post Because “Your Stream Could Easily Be Overwhelmed” | transmedia marketing on social platforms | Scoop.it
Today at his SXSW fireside chat, head of Google+ Vic Gundotra said "I am 100% to blame" for the social network lacking an API seven months after launch. The reason?
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Social Media Use: Is It Changing Our Behavior?

Social Media Use:  Is It Changing Our Behavior? | transmedia marketing on social platforms | Scoop.it
There is a question of how will this generation will be different growing up electronically, and also the changes to everyone that spends time on social media. (RT @Precision360: Social Media Use: Is It Changing Our Behavior?
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Social media powered SEO, a case study for 2012

Social media powered SEO, a case study for 2012 | transmedia marketing on social platforms | Scoop.it

How did we do it?
Our first step was to stabilise the account and build a solid platform for ongoing SEO activity by:

Addressing all duplicate / poor quality content issues.
Building high quality permanent links to replace the rented links provided by their previous agency.
Designing and implementing a blog template that would work as a focus for future social media activity.

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Four Potential Crashers of the Social Media Party

Four Potential Crashers of the Social Media Party | transmedia marketing on social platforms | Scoop.it
People are building businesses around Facebook, Twitter and, most recently, Pinterest. Wall Street is getting ready to be on Facebook's initial public offering. Everyone is seemingly in love with the potential to profit from social media.
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Most of world interconnected through email, social media

Most of world interconnected through email, social media | transmedia marketing on social platforms | Scoop.it
NEW YORK (Reuters) - Most of the world is interconnected thanks to email and social networking sites such as Facebook and Twitter, according to a new poll released on Tuesday.Eighty five percent of people (RT @TechZader: Most of world interconnected...
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Starlight Runner Entertainment Pioneers Transmedia Vision for Parallax Film Productions’ Thrilling New Canadian Series Battle Castle

Starlight Runner Entertainment Pioneers Transmedia Vision for Parallax Film Productions’ Thrilling New Canadian Series Battle Castle | transmedia marketing on social platforms | Scoop.it
Starlight Runner Entertainment (http://www.starlightrunner.com), one of the world’s leading producers of highly successful transmedia franchises, today announced its creative partnership with Medieval Media Inc., a wholly owned subsidiary of...
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US and Canadian talent collaborate on 'Battle Castle' transmedia - Digital Media Wire

US and Canadian talent collaborate on 'Battle Castle' transmedia - Digital Media Wire | transmedia marketing on social platforms | Scoop.it
Digital Media WireUS and Canadian talent collaborate on 'Battle Castle' transmediaDigital Media Wire“Battle Castle has provided an unprecedented opportunity for everyone associated with the project to test and execute the theory of transmedia...
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The Miracle Mile Paradox ARG

An immersive gaming experience played online and in real life involving a Time Switch machine. Produced by Transmedia LA members.  

 

(TDS) If you live in LA, please donate!

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Marketers Master Their Three P's: Push, Pull and Portal - Forbes

Marketers Master Their Three P's: Push, Pull and Portal - Forbes | transmedia marketing on social platforms | Scoop.it
In today’s head-spinning flat transmedia world, consumers can Friend, Like, Link, chat, review, tweet, download, play, ping, poke, yak, Yelp and otherwise connect with brands and each other any way they choose.
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ARIS - Mobile Learning Experiences - Creating educational games on the iPhone

ARIS - Mobile Learning Experiences - Creating educational games on the iPhone | transmedia marketing on social platforms | Scoop.it
ARIS is a open-source tool for creating mobile learning games, stories, documentaries, place-based learning activities, citizen science and citizen journalism activities.
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Four-Armed Aliens Shouldn’t Fail! 4 Social Media Lessons from John Carter « Radian6 - Social media monitoring tools, social media engagement software and social CRM and marketing from the industry ...

Four-Armed Aliens Shouldn’t Fail! 4 Social Media Lessons from John Carter « Radian6 - Social media monitoring tools, social media engagement software and social CRM and marketing from the industry ... | transmedia marketing on social platforms | Scoop.it

Here are four social media takeaways from John Carter, the new Disney film which is said to be one of the biggest box office flops of all time. 

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