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The company has taken repeated hits in the press, but Google+ is fast becoming a social business for small businesses. Read this blog post by Peter Yared on Internet & Media.
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Gaming mechanics tap into our human desires for reward, status, achievement, self-expression, competition and altruism. On a practical level, the keys to success are...
DRC: Although this article is aimed at not-for-profits, its "Eight tips for successful gamification" can be generally applied.