Enterprises are increasingly likely to use fake user reviews to bolster their business via social media sites like Facebook.
As large corporations wrestle with social media platforms like Facebook and Twitter to sell their goods and services to an online, socially-interconnected audience, the temptation to write paid or fake reviews of products will grow, according to IT research firm Gartner. The company’s report predicts enterprise spending on paid social media ratings and reviews would make up 10 to 15 percent of all reviews by 2014, leading to at least two Fortune 500 companies being investigated by the U.S. Federal Trade Commission (FTC) within the next two years.
(Tina) I don't know if this insight from Gartner falls into the "please say it ain't true" or the "duh" category. Hopefully, companies will simply accept that being social is all about transparency, and that you can no longer "buy" your audience. We shall soon see.
If you are conducting any level of online reputation management or campaign tracking using social media data sources, you have to get beyond the obvious. The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.
If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The ability to click “print” is not the exclusive domain of the agency professional. The more you serve up to your clients rote numerical recitations without context and recommendations, the more you’re opening yourself up to being replaced by your clients’ own printers, ink and paper.
You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. The disheartening truth is that there is very little “standardized” reporting available if you’re going to do social listening and analysis at the highest level.
Everything game-like is not a game. And while game purists may wince at this simplification, it helps to consider games in education in terms of gamification, simulation and (simply) games. The three approaches aren’t always exclusive – they’re more of a continuum, or a Venn diagram’s overlapping circles – but they are notably different.
Huggies Korea takes on Pampers (official olympic sponsors) with this YouTube/UGC campaign “Baby Championships“. Babies and cats have always been top of the charts for UGC. It’s interesting to see a brand transform what is pretty bland UGC content into something that’s shareable.
There has been a big push on dynamic and real time advertising (old spice & skittles rainbow updater) and now Huggies tackles UGC. Mums can send in their baby video and in return they get back a pretty slick ‘official baby championship’ video. It’s the (olympic) commentary that makes it more interesting to a broader audience and shareworthy.
Turn on the comments in the video below to see the english subtitles.
(Tina) we'll see if this campaign is effective, but to me it has the major hallmarks of fame: babies, and excitable announcers. True confession: I prefer the Japanese gameshow MXC over the American version Wipeout - primarily because of the announcers!
At Blogging Strategies Summit, Charlene Li showed the Air Force Web Posting Response Assessment chart and wondered how many organizations had done something similar, and she only knew of one or two similar charts. I thought it’d be interesting to see how it had been used, and here’s what I found.
Facebook says it's testing a redesign of its ad creator tool that will give more guidance to advertisers as they create their campaigns — specifically by helping them find the right mix of Facebook ads and Sponsored Stories to achieve their stated...
Analysis of Hubspot research on effective tweets and tweeting
Twitter is a social media microblogging platform that encourages interaction in the form of 140 character exchanges. Twitter engagement abbreviates content through the use of links and attachments while expanding the conversation through the use of hashtags. As a result, Twitter enables one-to-many, one-to-one and many-to-many interactions. Yet, despite this ability to communicate, Twitter isn’t a conversation based on recent research by Dan Zarrella of Hubspot.
Robin Good: Eventifier offers an easy way to auto-collect and organize all of the video, photos, tweets, slides and other social "artifacts" shared online about a specific event.
To make its "magic" Eventifier taps into reference hastags that you provide when registering an event, and other relevant meta-info, like the location, type and place of event you want to "curate".
Eventifier provides also a live dashboard to enable you to interact and respond to all this incoming media from one central location.
From the official site: "We all are interested in Events and to know about all the happenings in and around the events. Who were the speakers? What were the tweets for the event? Shared pictures & videos and what were the slides for the various sessions?
However this dataflow is scattered; searching, finding and storing this information in the vastness of internet is broken to us. These data are very random; hard to find and sort.
Eventifier was born from this annoyance. We thrive to make your information flow and archiving of event data effortless."
DreamWorks Pictures and Google Play announced today that they will debut the theatrical trailer for Lincoln during a Google+ Hangout on Thursday, September 13, 2012, at 4 p.m. PT.
The event will also feature a live conversation with director Steven Spielberg and actor Joseph Gordon-Levitt, who portrays Robert Todd Lincoln in the November release.
The Lincoln trailer will be the first film trailer to launch during a Google+ Hangout, which allows people to connect face-to-face-to-face via group video chat. In another first, the Hangout will also be broadcast live on the ABC SuperSign in the heart of New York City’s Times Square.
In 1991, Paul Glover created an alternative paper currency to trade goods and services within the Ithaca, New York, community. It sounds crazy, but with several million dollars in value, Ithaca Hours is a huge success, and is now one of the oldest and largest of numerous local currencies in the U.S.
This piece is part of a Collaborative Fund-curated series on creativity and values written by thought leaders in the for-profit, for-good business space.
As commerce shifts from cash transactions to electronic payments and more exchanges move online, new forms of electronic currency in the spirit of Ithaca Hours are starting to take hold. The most well-known is Bitcoin, which describes itself as "an experimental new digital currency that enables instant payments to anyone, anywhere in the world." By allowing users to remain anonymous and by operating outside of any government or entity, Bitcoin has the potential to transform banking, international trade, and even illicit trade.
As a general purpose currency, Bitcoin may be gaining traction steadily, but it’s still far from being widely used. In the meantime, application-specific and in-game virtual currencies like FarmVille Cash, Microsoft Points, WoW Gold, and Linden Dollars have been growing very quickly. In 2011 alone, $2.3 billion was spent on virtual goods using in-game currencies....
The Internet is great. There’s no debating that. And thanks to the first amendment, anyone can say anything they want on here, meaning they can also discuss your brand and give their reviews on video, post it to YouTube and share it with, potentially, millions of people. See, the thing is, anyone can do it, but nothing helps these videos catch on like a super-charming personality. I’ve seen old ladies review Lean Cuisine dinners (really) and many other folks reviewing lots of other things. But nothing could have prepared me for seeing this last week...
(Tina) David Wolinsky (the author) then goes on to discuss should brands reward the makers of ugc and/or should they get involved with consumer discussions. Good discussion.
This article highlights one of the issued facing brands in this social age: social participation is not just a job for marketing.
excerpt "The car insurer (Progressive) found itself in the middle of an online firestorm last week after a blogger named Matt Fisher took to his Tumblr page to complain about the way Progressive treated his family as they sought to collect on his deceased sister's insurance policy.
Mr. Fisher's story went viral, and four days later, Progressive agreed to settle with the family for an undisclosed sum. Whatever the settlement amount, the total cost of the incident will be much higher, with a tally that will include those people who made good on their Twitter threats to switch their insurance away from Progressive, as well as those who won't consider Progressive for their insurance in the future."
The reality is: company policies need to be reviewed to ensure that they can stand the heat of social pressure. If your company has a policy or behaviour that they can't defend in the social space, then the best "social response" won't help.
Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there.
“We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout told Mashable. “We’re looking at a bunch of new stuff.”
What do you get when a team of Emmy winning children's TV producers are introduced to the iPad? You get a company that has a whole new vision for the future of television.
That company, PlaySquare, is working on something they’re calling “touchable TV.” It’s the idea that the child shouldn’t just be watching television, they should be interacting with it. And it’s not a second screen experience, where the iPad app serves to complement the show a child is viewing. It’s a television network on the iPad, where the show itself becomes personalized to the child, growing with them the more they play, and even “leveling up” as they learn new things.
The market for casual games just got even more competitive. Amazon.com this afternoon confirmed the existence of its own Amazon Game Studios and launched the studio’s first social game on Facebook — setting the stage to challenge the likes of Zynga and other casual games giants.
Amazon’s first social game is called Living Classics, a moving object game “featuring a family of foxes that have wandered into active illustrations from their favorite books including Alice in Wonderland, The Wizard of Oz, and King Arthur.”
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