What do you get when a team of Emmy winning children's TV producers are introduced to the iPad? You get a company that has a whole new vision for the future of television.
That company, PlaySquare, is working on something they’re calling “touchable TV.” It’s the idea that the child shouldn’t just be watching television, they should be interacting with it. And it’s not a second screen experience, where the iPad app serves to complement the show a child is viewing. It’s a television network on the iPad, where the show itself becomes personalized to the child, growing with them the more they play, and even “leveling up” as they learn new things.