Post consistent content that your audience loves and your social media will be successful. Is it that simple? Yes and no. Using best practices and tips based on research can help you improve. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. And the latter is not about gathering data – it is about making sense of it and using it to continually improve.
One technique I use to get insights from my social media data is to do an analytics Rorschach Test. What does the visual look like? This past week, my Facebook insights chart of reach and engagement looked like a pregnant woman lying on her back or maybe a wide and steep mountain. What’s going on here?
(Tina) you gotta admit, Beth Kanter is ah-mazing!