(Excerpt) The Future of Repurposed Content is Scaled Curation / Collective Social Wisdom
Beyond the realm of simple content re-purposing is the notion of tapping into the collective wisdom and curation power of communities. Intel is doing this in an interesting way with their beta IQ site.
A mix of original content and curated stories from Intel staff come together to provide an interesting narrative over three verticals “Media”, “Life”, “Planet” that supports Intel key messaging objectives for particular target markets. The official mission: “Our aim is to provide insight into what is driving our belief that technology unleashes the world’s human potential to create a better future.” It’s a smart implementation of technology to scale ideas along a set of themes that editorially support Intel messaging and in some cases, product implementation.