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Social media fails: healthcare marketers now as...

Social media fails: healthcare marketers now as... | Social Pharma | Scoop.it
“Social media is not the powerful and persuasive marketing force many companies hoped they would be,” concludesGallup Inc., which on Monday is releasing a report that examines the subject. Gallup says 62% of the more than 18,000 U.S.
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The FDA wants drug companies to tweet about side effects - Digital Trends

The FDA wants drug companies to tweet about side effects - Digital Trends | Social Pharma | Scoop.it
Digital Trends The FDA wants drug companies to tweet about side effects Digital Trends Since the Food and Drug Administration held its first public hearing on Internet-related issues in 2009, many pharmaceutical firms have shied away from embracing...
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Insights on digital pharma - Episode 5

Can pharma learn from the FMCG industry? digipharm will discuss the challenges and strategies used to enhance online communication, customer relationship, st...
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FDA Issues Draft Guidance On Use Of Social Media In Pharmaceutical ... - Mondaq News Alerts (registration)

FDA Issues Draft Guidance On Use Of Social Media In Pharmaceutical ... - Mondaq News Alerts (registration) | Social Pharma | Scoop.it
FDA Issues Draft Guidance On Use Of Social Media In Pharmaceutical ...
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Digital resources – bridging the gap between HCP demand and pharma supply | EPG Health Media Blog

Digital resources – bridging the gap between HCP demand and pharma supply | EPG Health Media Blog | Social Pharma | Scoop.it
In the year (2014) that we reached the tipping point of medical professional ‘digital natives’, how well is the pharma industry keeping pace with HCP demand for digital resources?
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The gates to social media are opening for the p...

The gates to social media are opening for the p... | Social Pharma | Scoop.it
Since social media was widely adopted more than five years ago, the pharmaceutical industry has tiptoed around the edges of the platform, concerned that diving in would obligate companies and brands to keep tabs on and manage all consumer-generated...
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Social Media: Have We Reached The Tipping Point? - PharmExec.com

Social Media: Have We Reached The Tipping Point?
PharmExec.com
It's no secret the pharmaceutical industry lags way behind other sectors when it comes to leveraging social media to meet business objectives.
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