“Social media is not the powerful and persuasive marketing force many companies hoped they would be,” concludesGallup Inc., which on Monday is releasing a report that examines the subject. Gallup says 62% of the more than 18,000 U.S.
Digital Trends The FDA wants drug companies to tweet about side effects Digital Trends Since the Food and Drug Administration held its first public hearing on Internet-related issues in 2009, many pharmaceutical firms have shied away from embracing...
Since social media was widely adopted more than five years ago, the pharmaceutical industry has tiptoed around the edges of the platform, concerned that diving in would obligate companies and brands to keep tabs on and manage all consumer-generated...
Social Media: Have We Reached The Tipping Point? PharmExec.com It's no secret the pharmaceutical industry lags way behind other sectors when it comes to leveraging social media to meet business objectives.
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