Social on the GO!!!
3.6K views | +0 today
Social on the GO!!!
Social Media Throughout
Your new post is loading...
Your new post is loading...
Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond!

10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | Social on the GO!!! |

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.




The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.


**Mix your "business" talk with "life" talk




"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."


Here are some highlights that caught my attention:


**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from


**The quotable tweet - This one speaks for itself


**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: []

Via janlgordon
No comment yet.
Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond!

Measuring Online Influence & It’s Impact On Social Media

Measuring Online Influence & It’s Impact On Social Media | Social on the GO!!! |


Robert Dempsey of Dempsey Marketing interviewed Andrew Grill of PeopleBrowsr, the developers of Kred.


Measuring online influence seems to be pretty hot in the marketing world these days.


The interview is split into 2 Youtube videos and will take 37 minutes of your time to watch them both, but


**I can assure you that if you have an interest in Influence Metrics, your time will be very well spent!


Here's a synopsis:


PeopleBrowsr pays Twitter for their Firehose.


For better or worse, this means that they have

access to EVERY Tweet dating back to 2008 – a total of 55Bn (from approx. 100m @names) at the time of the interview, raising by approximately 1 billion each week, or 10,000 a second.


Each of us can imagine some possible negative ramifications for Twitter selling our Tweets to whoever pays the fee,


**but this particular project is all about helping people and businesses.

Grill sets up his thoughts on Influence by relating the difference between him being at a Networking event and traditional



He would scope the crowd looking for people who look interesting, stand near them and listen for a while, finally interjecting himself into the conversation when he feels he can add something.


This, contrasting with the traditional method of advertising: going into a crowd with a megaphone!


Kred currently has two measurements:


Influence score by local community, It will create communities based around locale and sphere of influence.


He defines Influence as changing people’s minds or getting them to take an action.

Outreach score: This shows your generosity of sharing and thanking people for their tweets or recommendations

People will be able to go back any number of days to see tweets of people who interest them.

Kred will train people, not necessarily in how to raise their scores, bu]t in how to make use of what their numbers are telling them.


**Another aspect of Kred is that people can be awarded points for ‘offline influece’, such as awards they may have received


**Grill admits that it will be a couple of years before scoring platforms are able to bring people everything they might wish to see, but feels that we are on the right path.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article & listen to interview here: []

Via janlgordon
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!!

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | Social on the GO!!! |

Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]


Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.


I know…so what right?


Read more:

Via Martin Gysler
No comment yet.