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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Social on the GO!!! | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.

 

Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Social Media Is The Next Web - Brian Solis [more and more graphic]

Social Media Is The Next Web - Brian Solis [more and more graphic] | Social on the GO!!! | Scoop.it

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Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 9, 2012 6:42 AM

More And More People Connected To The Web For Longer Amounts of Time is a pretty great graphic and summary of our most Internet marketing future. This excellent article from trusted source Brian Solis implies the death of things such as:

* The static web (everything moves all the time now).

* The lecture web (all content is conversation now).

* The textual web (visuals, visuals and visuals rule).

* The one size fits all web (mobile, social and local now).

* The work web (web worming into all hours now).

 

The web's working its way into everything from our refrigerator telling us it is time for service to our Social, Local and Mobile dreams and desires is the ubiquitous web, the infinite waterfall web, the web whose presence is taken for granted and ever-present. 

In a way we will know we've succeeded as Internet marketers when the word "Internet' is no longer part of our job description. When we return to being "marketers" again because Internet is understood we've safely arrived at our destination - The Next Web.  

 


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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Social on the GO!!! | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek
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Content Curation: What it is and Why it's So Hot!

Content Curation: What it is and Why it's So Hot! | Social on the GO!!! | Scoop.it

This piece came to my attention by Judy Gombita  who shared it on Google+. It was written by Bob Geller and it's one of the best articles on content curation that I have seen in a long time.

 

Here are some highlights:

 

**Blow Out Content Marketing and Lead Social Conversations with Content Curation...

 

Great tips for Effective Content Curation

 

**Great content curation is part science and art.

 

**To do a good job, you need to have an understanding of your market space and how to make best use of the search and publishing tools.

 

**It requires a keen eye and instinct for topics that align with the expertise of executives, brand attributes and customer interests.

 

Tom Riddle, CEO of CIThread, a hosted content curation platform, says

 

"great content curation happens when three elements come together:

 

**SME - subject matter expertise 

 

**a focused objective and a strong voice in response to an article

 

**tweet or post that happens to be at the nexus of your expertise and the objective. If this happens, you will find yourself writing the right words.

 

Takeaways:

 

**if you are in marketing, you should care about content curation because it just works!

 

**There are a range of tools, as you will see, that can help you transcend casual efforts to help boost organizational social media and content marketing efforts.

 

**Content curation gives marketing and social media teams the tools they need to turbo charge social media publishing and engagement efforts; it is an increasingly critical function, and an area that should be understood and mastered.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here [http://bit.ly/GM2tmg]

 


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40 Epic Marketing Insights From Google [Data]

40 Epic Marketing Insights From Google [Data] | Social on the GO!!! | Scoop.it
Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven?

Via Beth Kanter, Nikola Pohlupkov
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Social Media and Online PR Report 2010 | Econsultancy

Social Media and Online PR Report 2010 | Econsultancy | Social on the GO!!! | Scoop.it
Econsultancy's Social Media and Online PR Report, produced in association with bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales,...
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6 Ways To Beat Your B2B Competition Using Social Media | Social Media B2B

6 Ways To Beat Your B2B Competition Using Social Media | Social Media B2B | Social on the GO!!! | Scoop.it
B2B companies looking to get a leg up on their competition should consider how social media can help.
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Social on the GO!!! | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
more...
Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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The Holy Grail of Music Listening: Social, Discovery, and Recommendations

The Holy Grail of Music Listening: Social, Discovery, and Recommendations | Social on the GO!!! | Scoop.it
Guest post by Sagee Ben-Zedeff (@sageeb) for sidewinder.fm, a music and tech think tank. Ben-Zedeff is the founder and CEO of Serendip Media. Three months ago, Nielsen published one of my favorite reports of the year, Music 360.

Via Jérôme Rastoldo
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Content and the Ripple Effect of Shiny-Object Syndrome

Content and the Ripple Effect of Shiny-Object Syndrome | Social on the GO!!! | Scoop.it

This piece was written by Ardath Albee, I selected it because I thought her insights were very helpful for anyone who is using content marketing to reach their customers. Her suggestions are good for original and curated content.

 

To paraphrase:

 

Everything has changed, B2B executives need to change their mindset to fit the realities of the "always connected consumer" They are bombarded with too much information. It's important to shift your thinking and change the way you relate to them. The old way won't work.

 

Excerpt:

 

"Selling content marketing to B2B executives is hard. At least harder than it should be. But what strikes me as odd is their willingness to requestion their decision after they've finally been convinced".

 

Here are some highlights:

 

**Content marketing is not a campaign  With no stop date, it violates the nature of traditionalist marketers to be able to box in a final result and say "it worked"

 

or "it could have been better." At least not quickly

 

**content marketing isn't three touches and a sales pitch, your department may not be shuffling as many leads to sales.

 

**If the change we make isn't driven by what our buyers want, it's driven by what we want. What we want isn't going to convince buyers to buy. Especially over the longer-term, complex buying process.

 

**Here is two things to do to combat Shiny Object Syndrome:

 

First - determine ways to measure your incremental wins with content marketing that tie to business KPIs. That's one thing that marketing automation technology and analytics can help you with.

 

It's also something that salespeople can help you with. When's the last time you spoke with them about the leads you sent over?

 

Here are more insights from Matt Johnson who  has more to say about KPI's

 

"Only by compartmentalizing our distinct lives as brand stewards, lead generators and media mavens, can we help educate others (CEOs, peers, our teams, ourselves), who may think of “marketing” as a monolithic and mysterious blob......

 

Second - put some fun into your content marketing!

 

**Take a look at your personas and figure out a new way to approach them. Put a new spin on a topic you've grown bored with

 

**Use a new format. Do it to engage yourself as much as you do it to engage your buyers.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

See full article here: [http://tinyurl.com/73xam22]


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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | Social on the GO!!! | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.

 

This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.

 

Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.

 

12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+

 

Here's what caught my attention:

 

**81% of US respondents indicated posts from their friends directly influenced their purchase decision

 

**80% of respondents “tried new things based on friends’ suggestions.”

 

**78% of respondents said the posts by companies they follow on social media impact their purchases.

 

**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.

 

Are Brands finally "getting it" when it comes to social media?

 

**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.

 

**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases

 

Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"

 

See full article here: [http://onforb.es/KQTqAR]


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40 Epic Marketing Insights From Google [Data]

40 Epic Marketing Insights From Google [Data] | Social on the GO!!! | Scoop.it
Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven?

Via Beth Kanter
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3 ways the largest PR association in America uses social media | Video

3 ways the largest PR association in America uses social media | Video | Social on the GO!!! | Scoop.it
Mark Ragan discusses the Public Relations Society of America's use of social media with President and COO, William Murray.
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