This piece came to my attention by Judy Gombita who shared it on Google+. It was written by Bob Geller and it's one of the best articles on content curation that I have seen in a long time.
Here are some highlights:
**Blow Out Content Marketing and Lead Social Conversations with Content Curation...
Great tips for Effective Content Curation
**Great content curation is part science and art.
**To do a good job, you need to have an understanding of your market space and how to make best use of the search and publishing tools.
**It requires a keen eye and instinct for topics that align with the expertise of executives, brand attributes and customer interests.
Tom Riddle, CEO of CIThread, a hosted content curation platform, says
"great content curation happens when three elements come together:
**SME - subject matter expertise
**a focused objective and a strong voice in response to an article
**tweet or post that happens to be at the nexus of your expertise and the objective. If this happens, you will find yourself writing the right words.
**if you are in marketing, you should care about content curation because it just works!
**There are a range of tools, as you will see, that can help you transcend casual efforts to help boost organizational social media and content marketing efforts.
**Content curation gives marketing and social media teams the tools they need to turbo charge social media publishing and engagement efforts; it is an increasingly critical function, and an area that should be understood and mastered.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here [http://bit.ly/GM2tmg]