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Rescooped by Nikola Pohlupkov from Measuring the Networked Nonprofit
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Social Media Traffic: How To Analyze It With Google Analytics

Social Media Traffic: How To Analyze It With Google Analytics | Social on the GO!!! | Scoop.it

From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.

 

Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

 

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

 

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

 

You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.

 

Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."

 

Informative. 8/10

 

Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ ;


Via Robin Good, Beth Kanter
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Rescooped by Nikola Pohlupkov from Measuring the Networked Nonprofit
Scoop.it!

Social Media Traffic: How To Analyze It With Google Analytics

Social Media Traffic: How To Analyze It With Google Analytics | Social on the GO!!! | Scoop.it

From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.

 

Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

 

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

 

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

 

You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.

 

Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."

 

Informative. 8/10

 

Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ ;


Via Robin Good, Beth Kanter
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Measuring the Networked Nonprofit
Scoop.it!

Social Media Traffic: How To Analyze It With Google Analytics

Social Media Traffic: How To Analyze It With Google Analytics | Social on the GO!!! | Scoop.it

From the article by Eugen Oprea on Social Media Examiner: "Google Analytics allows you to see where your visitors come from and if they engage with your content or leave immediately.

 

Additionally, you can set up goals that match your business goals and measure if visitors are meeting those goals.

 

With Google Analytics, you can get valuable insights about your visitors and in this article I am going to show you how to track social media traffic.

 

This will help you identify the social media sites that send the most visitors back to your website to see which one needs more attention.

 

You will also discover how you can learn more about the visitors who come to your site from Twitter, Facebook, Google+ or other social media sites.

 

Additionally, you will learn how to use a feature called Advanced Segments to segment your social media traffic and see how those visitors behave on your site."

 

Informative. 8/10

 

Full article: http://www.socialmediaexaminer.com/how-to-track-social-media-traffic-with-google-analytics/ ;


Via Robin Good, Beth Kanter
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No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
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15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut | Social on the GO!!! | Scoop.it

An interesting post about randomness in bussines, with some questions as: What are your thoughts on randomness in business? Are you guilty of random acts of marketing or social media? Remember, the fist step is admitting such. The second is doing something about it. If you have broken the RAMMIE habit, how did you do it? [note mg]

 

Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics.

 

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.


The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.

 

Read more: http://www.pammarketingnut.com/2012/02/15-reasons-random-acts-of-marketing-social-media-rams-dont-work/#


Via Martin Gysler
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Lisa Perkins Whitley Coleman's curator insight, March 12, 2013 8:50 PM

You must make sure your marketing activities fit in with your overal plan.  Random acts of marketing waste time and money!