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26 Tips for Managing a Social Media Community | Social Media Examiner

26 Tips for Managing a Social Media Community | Social Media Examiner | Social on the GO!!! | Scoop.it

You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]

 

Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.

 

Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.

 

Read more: http://www.socialmediaexaminer.com/social-media-community-management/


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DelaneyKMedia's comment, February 7, 2013 12:50 AM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
Martin Gysler's comment, February 7, 2013 3:55 AM
I'm glad you like it ;-)
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10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | Social on the GO!!! | Scoop.it
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.

 

In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.

 

YouTube has its Own Language

 

Read more: http://bit.ly/Q963MW


Via Martin Gysler
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Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
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Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Social on the GO!!! | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


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How to Cultivate a Company-Wide Social Media Culture

How to Cultivate a Company-Wide Social Media Culture | Social on the GO!!! | Scoop.it
Learn how to create a company culture that encourages the use of social media among its employees.

 

The workplace as we once knew it -- post-it notes, memos, fax machines -- that's all gone. Today, it's all digital, baby.

 

Gone are the days when it was innovative to have a website. And creating a Facebook page for your business is no longer an advanced social media strategy. In fact, now that social media has picked up steam in its conquest of the digital realm, the companies coming out on top are not just those that send out some pre-scheduled tweets; the successful companies actually adapt their entire corporate culture to our social media-oriented world.

 

Some companies have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy. 

 

Read more: http://bit.ly/LHRAo7


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ratzelster's comment, June 10, 2012 10:18 AM
This was an excellent find for me...thanks for scooping this.
Martin Gysler's comment, June 10, 2012 2:53 PM
Cool ratzelster, you're welcome :)
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Twitter Content Strategy Guide

Twitter Content Strategy Guide | Social on the GO!!! | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


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9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | Social on the GO!!! | Scoop.it

Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]

 

Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.

 

I know…so what right?

 

Read more: http://bit.ly/J87l5N


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Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | Social on the GO!!! | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...

 

I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.

 

One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.

 

So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.

 

Here are my thoughts:

 

Strategy. Or Not?

 

Read more: http://bit.ly/JkdIDq


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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Social on the GO!!! | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.

 

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

 

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

 

Read more: http://bit.ly/IjmxO3


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Pinerly - your Pinterest friendly marketing dashboard

Pinerly - your Pinterest friendly marketing dashboard | Social on the GO!!! | Scoop.it

Maybe a tool that will help us to manage Pinterest... I look forward and I have subscribed... it's free... :) [note mg]

 

The easiest way to follow/unfollow pinners, view popular pins, schedule pins, and get statistics to know how to reach a larger audience. We help optimize your marketing strategies so that you can focus on your content.

 

Read more: http://www.pinerly.com/i/48jbb


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10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | Social on the GO!!! | Scoop.it
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.

 

In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.

 

YouTube has its Own Language

 

Read more: http://bit.ly/Q963MW


Via Martin Gysler
more...
Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | Social on the GO!!! | Scoop.it
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.

 

In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.

 

YouTube has its Own Language

 

Read more: http://bit.ly/Q963MW


Via Martin Gysler
more...
Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Social on the GO!!! | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

Twitter Content Strategy Guide

Twitter Content Strategy Guide | Social on the GO!!! | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


Via Martin Gysler
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Instagram vs. Pinterest: Which Is More Important for Brands?

Instagram vs. Pinterest: Which Is More Important for Brands? | Social on the GO!!! | Scoop.it

In the past year and a half we’ve seen a real shift in social media. A move is happening away from the strict confines of the 140 character update towards something more visual.

 

More than ever, we are sharing images and video with one another — in increasingly simpler ways. In a relatively short amount of time Pinterest and Instagram have both grown into their own juggernaut communities.

 

Both of these services offer great, new, visual ways to connect with your fans and potential customers, but do you really need to focus on both? In the battle of Instagram vs. Pinterest, which one is a better fit for your brand?

 

Read more: 


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how to customize facebook cover photos

how to customize facebook cover photos | Social on the GO!!! | Scoop.it

To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg]


Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?

 

Read more: http://bit.ly/JiZe5B


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Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog

Is the New Facebook Timeline a Failure in Design? | Jeffbullas's Blog | Social on the GO!!! | Scoop.it

Generally people don’t like change!


The majority of us like routine and familiarity. Mess with someone’s habitual routine and watch them start to sweat, stress and squirm.

 

They also say that a change is as good as a holiday but is all change good?

 

Facebook’s new timeline is now live on both the personal profiles and pages and it has taken the known and familiar and replaced it with a very new design.

 

Steve Jobs said in an interview with Wired magazine in 1997 “People think that design is how it looks, but it goes much deeper than that, it is actually how it works”

 

So does the new Facebook timeline design “work”?

 

The impact for business is that it needs to evaluate the implications of these changes to ensure that they maintain their engagement and utilise the stronger visual format that the brand “pages” now have.

 

So the changes are in place and the dust has settled, what are the implications for the managers, administrators and users of the “new”Facebook timeline “page”.

 

Read more: http://bit.ly/IHzypE


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April Lougheed's comment, May 5, 2012 5:09 PM
There is still a learning curve for me.
Martin Gysler's comment, May 6, 2012 5:08 PM
Yes April, for me too :)
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Is Social Media Strategy Required or Redundant | social media strategy | Social Media Consulting - Convince & Convert

Is Social Media Strategy Required or Redundant | social media strategy | Social Media Consulting - Convince & Convert | Social on the GO!!! | Scoop.it

An "encounter" between Jay Baer and Guy Kawasaki ... really interesting and it gives to reflect on the social media world. [note mg]

 

Is Social media strategy required for all business? Or can you just get started? Jay Baer examines social media strategy and provides a social media ROI lesson.

 

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way.


Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. (edit: for clarity, this is the exact question he was asked: “Let’s say an entrepreneur is new to the whole social media thing. There’s a tendency to hire a consultant and formulate a plan. Is that the right approach?”) To which he replied:...

 

Read more: http://bit.ly/GT9LCK


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Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
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How to Be Successful in a Connected World [Infographic]

How to Be Successful in a Connected World [Infographic] | Social on the GO!!! | Scoop.it

This infographic has been put together by Ross Dawson, it's very straightforward and definitely makes its point.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


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Deborah Verran's comment, February 15, 2012 6:59 AM
Deborah Verran shared this post on Facebook page.