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What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.
Via janlgordon, John van den Brink, donhornsby, Martin (Marty) Smith, Alessio Manca
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Via janlgordon, John van den Brink, donhornsby, Martin (Marty) Smith, Alessio Manca Delete the scoop?
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janlgordon's curator insight,
December 4, 2012 3:52 PM
This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed. Here are some of the highlights that caught my attention: Mega-trend of transparency in 2013? **Brands must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide. **The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as: *3D-printing and make-on-demand, to trigger a resurgence in domestic manufacturing in established markets in 2013 Mobile Moments **in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications... Eco Trend for 2013 **Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories Selected by Jan Gordon covering: "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/Vkmo1j] 
Barbara Saunders's curator insight,
December 11, 2012 2:26 PM
Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest. Delete the scoop?
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Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.
Here are some highlights:
How social currency influences behavior
**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.
**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.
**Both social influences are amplified in public settings.
Psychologist Robert Cialdini documented six principles of ethical persuasion:
**social proof
**authority
**affinity
**commitment
**consistency
**reciprocity
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article, see slideshare, images here: [http://bit.ly/VySDuu] Via janlgordon Delete the scoop?
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Triberr’s Mantra
Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.
And to bloggers, “successful” means three things: Content distribution Content generation Engagement1. Content Distribution This is where Triberr began.
Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.
Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.
Read more: http://bit.ly/KM4q8b Via Martin Gysler Delete the scoop?
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ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers. Here are some highlights.
You’re more popular on Facebook
Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.
The clear message from Facebook: pay attention to your Facebook presence.
Read more: http://bit.ly/Oyskmu Via Martin Gysler Delete the scoop?
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Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.
Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.
There is Work to Be Done Before Your Team Begins:
There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.
Read more: http://bit.ly/M0gEc7 Via Martin Gysler Delete the scoop?
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We are living in a world where influence is migrating from offline to online.
The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.
Reputation and influence can now be gained faster and reach further than in any other time in history.
One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”
To be truly successful you must have the ability and power to influence.
Read more: http://bit.ly/IW8qye Via Martin Gysler 
Martin Gysler's comment,
April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.
Overall, brands need to: Identify what others are already doing in the space, and how successful they are. Identify areas of opportunity and weaknesses within their specific vertical. Identify what tactics a competitor is using to gain a competitive advantage.
What We’re Doing
We approach competitive research with these fundamental questions: What is their link building strategy? How are they leveraging social media? Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach). How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.” Continuing the stalking with tips and tools. Read more: http://www.blueglass.com/blog/a-stalkers-guide-to-competitive-research/Via Martin Gysler Delete the scoop?
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What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. Via janlgordon 
Josette Williams's comment,
December 17, 2012 11:57 PM
Awesome distinctions Marty. Thank you for this insight.
Fellinger's curator insight,
January 5, 9:39 AM
Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten. 
Fiona Scott-Handley's curator insight,
January 7, 1:08 AM
Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business Delete the scoop?
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janlgordon's curator insight,
December 4, 2012 3:52 PM
This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed. Here are some of the highlights that caught my attention: Mega-trend of transparency in 2013? **Brands must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide. **The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as: *3D-printing and make-on-demand, to trigger a resurgence in domestic manufacturing in established markets in 2013 Mobile Moments **in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications... Eco Trend for 2013 **Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories Selected by Jan Gordon covering: "Curation, Social Business and Beyond" Read full article here: [http://bit.ly/Vkmo1j]
Barbara Saunders's curator insight,
December 11, 2012 2:26 PM
Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest. Delete the scoop?
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Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.
Intro:
The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.
**Mix your "business" talk with "life" talk
Excerpt::
"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."
Here are some highlights that caught my attention:
**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from
**The quotable tweet - This one speaks for itself
**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/NPTuDT] Via janlgordon Delete the scoop?
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Triberr’s Mantra
Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.
And to bloggers, “successful” means three things: Content distribution Content generation Engagement1. Content Distribution This is where Triberr began.
Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.
Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.
Read more: http://bit.ly/KM4q8b Via Martin Gysler Delete the scoop?
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ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers. Here are some highlights.
You’re more popular on Facebook
Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.
The clear message from Facebook: pay attention to your Facebook presence.
Read more: http://bit.ly/Oyskmu Via Martin Gysler Delete the scoop?
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What do you use as your daily Social Media dashboard every day?
Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.
What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.
So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...
Read more: http://bit.ly/IjmxO3 Via Martin Gysler Delete the scoop?
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An interesting post about randomness in bussines, with some questions as: What are your thoughts on randomness in business? Are you guilty of random acts of marketing or social media? Remember, the fist step is admitting such. The second is doing something about it. If you have broken the RAMMIE habit, how did you do it? [note mg]
Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics.
There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.
Via Martin Gysler 
Lisa Perkins Whitley Coleman's curator insight,
March 12, 8:50 PM
You must make sure your marketing activities fit in with your overal plan. Random acts of marketing waste time and money! Delete the scoop?
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Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.
Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business