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Social on the GO!!!
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Rescooped by Nikola Pohlupkov from Analytics Lover
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What to Do When Conversion Optimization Goes Bad

What to Do When Conversion Optimization Goes Bad | Social on the GO!!! | Scoop.it
Conversion rate optimization isn’t always all kittens and rainbows. Sometimes you test things that you’re sure will send your conversions through the roof, but it ends up going over like a lead balloon.

Via Guglielmo Cornelli
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Rescooped by Nikola Pohlupkov from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Google Search Gets Personal . . .

Google Search Gets Personal . . . | Social on the GO!!! | Scoop.it
Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today.

Via David Blundell, ABroaderView
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Rescooped by Nikola Pohlupkov from Analytics Lover
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Campaign Optimization

Campaign Optimization | Social on the GO!!! | Scoop.it
If you’ve had a conversation recently with anyone involved in digital marketing, you’ve likely heard “optimization” mentioned enough times that it could be easily converted into a college drinking game.

Via Guglielmo Cornelli
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