Social on the GO!!!
3.6K views | +0 today
Follow
Social on the GO!!!
Social Media Throughout
Your new post is loading...
Your new post is loading...
Rescooped by Nikola Pohlupkov from Internet Marketing Strategy 2.0
Scoop.it!

Above-The-Fold Browser Analytics: Google Launches Browser-Size Analysis

Above-The-Fold Browser Analytics: Google Launches Browser-Size Analysis | Social on the GO!!! | Scoop.it

Robin Good: If you are interested in understanding more about what your web site visitors effectively see, when they land on one of your pages, this newly launched tool for optimizing your site content by visualizing relevant data right on your web pages, will be definitely helpful.

 

As part of its free Google Analytics service, Google has just announced the release of a new tool, replacing the old Browsersize tool they offered before, with a new one capable of visualizing on top of any of your web site pages data refelecting the amount of the page that your visitors are actually seeing upon landing on it.

 

To access this new function do as follows: "Simply navigate to the Content section in Google Analytics, and click In-Page Analytics.


A new information layer is available (the feature is bing rolled out gradually over the next few weeks, so please be patient if you don’t see it yet).


Click Browser Size to shade portions of the page that are below the fold.


You can now click anywhere on the screen to see what percentage of visitors can see it, or control the threshold percentage by using the slider."

 

 

Find out  more: http://analytics.blogspot.ca/2012/06/new-feature-conduct-browser-size.html

 

 


Via Robin Good
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Curation Revolution
Scoop.it!

Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note]

Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note] | Social on the GO!!! | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, December 8, 2012 1:45 AM

After writing this response to Snow's article and Guillaume's response I realized it finishes a group of 3 pieces on SEO:

A. SEO and Data Got A THING Going On.
B. Etropy Is Creating Web 3.0 Under Our Noses
C. Google and Data Got A Thing Going On (Below)

Google and Data Got A Thing Going On
I agree that we've moved close to a more true meritocracy, but I'm not as far as Snow or Guillaume. Google's influence remains very significant in who sees what in search, and search still controls the purse strings.

If Google didn't float their index they would have rapidly become irrelevant. By floating, by removing the absolute TRUTH of the game so well described, the game changed in ways ONLY Google can understand.

Look at the Not Provided numbers now climbing close to 50%. While Google says they made this move based on security it is clear to anyone with a brain that Google's desire is to float more than their index. If you can't find absolute reference in your own Google Analytics then something fundamental has changed.

In fact many things have changed including:

* We live floating on a Sargasso sea now never reaching shore.

* Algorithms and predictive models will rule our future.

* Algorithms and predictive models were always going to rule.

* Google controls LESS and makes MORE.

* Mobile is DISRUPTIVE in the short run.
* The longer the web is alive the more local it becomes.

These last two bullets are the engine of the current discontent. Google's brilliant move to float the index would seem to be a direct response to the chilling amount of User Generated Content (UGC) being created, but, in reality, the float was in the works well before it was clear social would rule.

Floating the index allows control to be harvested by Google and Google alone AND potential ad inventory moved from X to infinity. Now you can see why Not Provided was so necessary. Without the obstruction any website could model the float. The more advanced websites such as Amazon will model the float and continue to create larger and larger continents within the Sargasso sea.

Finally, let's discuss Snow assertions. Yes the world is undeniably more popular and populous. There is MORE and it is being organized, at least to some significant degree, by social signals. The thing you don't get from Snow's graphics is the flocking and emergent behavior of those signals.

Read Bursts by Barabasi and you come away with an understanding that a. we are not as unique as we think and b. we tend to flock or tribe into packs and clusters. What happens when you are playing in a field and it starts to rain? Everyone who was playing runs for cover (flocking behavior in response to specific stimuli).

The web only SEEMS massively random. In fact, for those "psycho-historians" to borrow a term from Isaac Asimov capable of seeing and patterning the BIG DATA being produced the world quickly smooths into patterns.

This is why Amazon has 1.4B pages in Google's index. At that level, many times even CNN.com one of the sites that must have the highest amount of unique content, there is clearly a new game being played. Snow and Guillaume are discussing the cosmetic layer we have influenced with out UGC social signals.

Behind the cosmetic layer there is still flocking behavior-herding traffic into huge divots created by Facebook, Amazon and Twitter. Zuckerberg correctly and foolishly identified the game as a play for infrastructure.

Mobile is disrupting the massive investment in status quo infrastructure by the web's biggest players AND it is eroding margins. Margins ARE ALWAYS slim in the beginning. I remember when Amazon was new they were everywhere, would give you free shipping, wash your car and bring you a pizza for an order. AND Amazon was buying just about at retail for about the first year.

I was a wholesale distributor then (1993 - 1999) and we couldn't figure out what Amazon was doing. What we didn't realize was Amazon wasn't playing the same game we were. Amazon could have cared if they made a dime then. They wanted the NAMES on their FILE. NAMES = POWER. NAMES = MONEY.

Snow and Guillaume are both RIGHT and WRONG. They are right that our rebellious use of social signals has wobbled the web's surface and mobile is creating a wobble in infrastructure. They are wrong because, in the end, the math always wins, the patterns will emerge and scale will harvest the crop.

As we eat we will feel more HEARD and IN CONTROL when in actual fact that feeling may be mostly an illusion. At the infrastructure level what was once 3 players may expand to 8 to 10 as the telcos elbow their way in, but the principle is the same just the players are a tad different.

The good news is the unrelated game for artifice does feel over with Panda. I think of Panda a little like my mom. My mom knew how reluctant I was, as a teenager, to clean my room. She knew the pattern so well she didn't have to actually see the room to know its state. Google's Panda is an algorithmic mom. They have power distributions on every element of your website (including expected UGC). Violate those means and you will be sent to Siberia. Why?

Because the math always wins.

 

Rescooped by Nikola Pohlupkov from Music Music Music
Scoop.it!

Google Jam Lets You Play Music With Friends Via Chrome Browser

Google Jam Lets You Play Music With Friends Via Chrome Browser | Social on the GO!!! | Scoop.it
For those that want to play music with friends across the country, Google is testing a new interactive web app that lets you rock out with others in real time.

Via Patty Ball
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Technology and Gadgets
Scoop.it!

The New TV Apps Will Be Social, And A Whole Lot More - Forbes

The New TV Apps Will Be Social, And A Whole Lot More - Forbes | Social on the GO!!! | Scoop.it
It's a really exciting time to enter the arena for social TV apps.

Via Tiaan Jonker
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Curation Revolution
Scoop.it!

Google's Death Greatly Exagerated: Google Search Still Growing

Google's Death Greatly Exagerated: Google Search Still Growing | Social on the GO!!! | Scoop.it

Google is still growing. Searches continue to rise on a year over year basis. We spend so much time thinking about the growth of social companies like Facebook, Twitter, and Pinterest, it's easy to forget Google is still getting more and more queries.

***** One of my 5 secret trends for 2012 is Google's resurgence. Marty


Via Philippe J DEWOST, Martin (Marty) Smith
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Curation Revolution
Scoop.it!

Google's Death Greatly Exagerated: Google Search Still Growing

Google's Death Greatly Exagerated: Google Search Still Growing | Social on the GO!!! | Scoop.it

Google is still growing. Searches continue to rise on a year over year basis. We spend so much time thinking about the growth of social companies like Facebook, Twitter, and Pinterest, it's easy to forget Google is still getting more and more queries.

***** One of my 5 secret trends for 2012 is Google's resurgence. Marty


Via Philippe J DEWOST, Martin (Marty) Smith
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Music business
Scoop.it!

Google Goes To Battle With Apple For Your Music, Movies, And Books - Whose Side Are You On?

Google Goes To Battle With Apple For Your Music, Movies, And Books - Whose Side Are You On? | Social on the GO!!! | Scoop.it
Google and Apple are now competing for everything you want to see or buy on a screen. Here's where you fit in, and how you can survive with your stuff intact.

Via Jérôme Rastoldo
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Music business
Scoop.it!

Google Warns To Sue Website that Enables Conversion of YouTube Videos

Google Warns To Sue Website that Enables Conversion of YouTube Videos | Social on the GO!!! | Scoop.it

"As many may know by now, there are many websites which convert YouTube links to mp3s, and one prominent service is YouTube-mp3.org, which now risks being sued by Google."


Via Jérôme Rastoldo
more...
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

Official Google Blog: Search, plus Your World

Official Google Blog: Search, plus Your World | Social on the GO!!! | Scoop.it

I know a lot of people who have been reluctant to get involved with Google Plus. I’ve heard all sorts of reasons from “I don’t have time to do that as well as Facebook and Twitter,” to “Hrmph. I don’t even like it.” But if you were not convinced already about how important Google Plus data is likely to be for SEO in coming months, then this announcement by Google might change your mind.

 

Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.

 

Read more: http://bit.ly/MIbOBR


Via Martin Gysler
more...
Pompieriitm's comment, May 27, 2012 2:15 PM
Îmi place.
Rescooped by Nikola Pohlupkov from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
Scoop.it!

Google Search Gets Personal . . .

Google Search Gets Personal . . . | Social on the GO!!! | Scoop.it
Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today.

Via David Blundell, ABroaderView
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Measuring the Networked Nonprofit
Scoop.it!

40 Epic Marketing Insights From Google [Data]

40 Epic Marketing Insights From Google [Data] | Social on the GO!!! | Scoop.it
Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven?

Via Beth Kanter
more...
No comment yet.
Scooped by Nikola Pohlupkov
Scoop.it!

Why do search engines love article marketing?

Why do search engines love article marketing? | Social on the GO!!! | Scoop.it
Search engines really appreciate blogs because they keep sites alive. Regular blogging will keep a site active and vibrant. Google wants fresh relevan (Why does @Google love #Blogs?
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Technology and Gadgets
Scoop.it!

19 handy Google tricks that you weren’t aware of

19 handy Google tricks that you weren’t aware of | Social on the GO!!! | Scoop.it
After covering everything that Google Search has to offer, you can easily forge that search only forms one small part of the Google behemoth. With so many different features and clients ...

Via Tiaan Jonker
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Curation Revolution
Scoop.it!

Google Plus Rolls Out Communities Feature

Google Plus Rolls Out Communities Feature | Social on the GO!!! | Scoop.it
If you were on Google+ on Thursday, you probably discovered a new tab called “Communities” in your left sidebar.

Via Cendrine Marrouat - cendrinemarrouat.com, Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, December 7, 2012 6:58 AM

Communities were getting created yesterday like wildfire.

Cendrine Marrouat - cendrinemarrouat.com's comment, December 7, 2012 12:55 PM
Thank you for sharing my article, Martin!
Rescooped by Nikola Pohlupkov from Content Marketing & Content Curation Tools For Brands
Scoop.it!

Google's algorithmic approach challenged by social curation?

Google's algorithmic approach challenged by social curation? | Social on the GO!!! | Scoop.it

GdeCugis: Interesting take by Hamish McKenzie on Pandodaily. In his opinion, the reason Media Publishers feel bold enough to attack Google and feel entitled to have a revenue share is that Google News is a declining service.

 

He lists Mobile Agregation but also Human Curation as two trends that make its algorithmic filtering less relevant. 

 

So interestingly, while many have attributed to Google's own algorithm changes the demise of services like Wikio, it seems that now Google's own algorithmic approach is challenged by social curation.


Via Giuseppe Mauriello, Guillaume Decugis, Therese Torris
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Content Curation World
Scoop.it!

Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | Social on the GO!!! | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?


The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


Via Robin Good
more...
Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
Rescooped by Nikola Pohlupkov from Content Curation World
Scoop.it!

Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | Social on the GO!!! | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?


The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


Via Robin Good
more...
Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
Rescooped by Nikola Pohlupkov from Music business
Scoop.it!

Sorry Europe, no music, magazines or TV shows for your Nexus 7 (yet)

Sorry Europe, no music, magazines or TV shows for your Nexus 7 (yet) | Social on the GO!!! | Scoop.it
Google's Nexus 7 tablet made quite an impact at the I/O developer conference last week. The tablet is powered by Google's Android 4.1 operating system, a quad-core Nvidia Tegra 3 processor, and either 8GB or 16GB of storage.

Via Jérôme Rastoldo
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Music business
Scoop.it!

Google Nexus Q: Simple, Sleek, Sexy And Made In The USA

Google Nexus Q: Simple, Sleek, Sexy And Made In The USA | Social on the GO!!! | Scoop.it
Google's new Nexus Q is limiting itself to simple Google functions, like streaming music from Google Play and videos from YouTube, and invites direct, intuitive manipulation of its sleek, black orb.

Via Jérôme Rastoldo
more...
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

25 Awesome Free Google Tools for Marketers

25 Awesome Free Google Tools for Marketers | Social on the GO!!! | Scoop.it

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.

 

Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!

 

1. Google AdSense

Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.

 

Read more: http://bit.ly/LyxGvt


Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Technology and Gadgets
Scoop.it!

Google Drive is live, completely replaces Google Docs. Don’t call it a Dropbox killer.

Google Drive is live, completely replaces Google Docs. Don’t call it a Dropbox killer. | Social on the GO!!! | Scoop.it
It's been an interesting few days around the tech world, with the imminent launch of Google Drive looming large. But now the service is live at http://drive.google.com/start so get ...

Via Tiaan Jonker
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Social on the GO!!!
Scoop.it!

40 Epic Marketing Insights From Google [Data]

40 Epic Marketing Insights From Google [Data] | Social on the GO!!! | Scoop.it
Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven?

Via Beth Kanter, Nikola Pohlupkov
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Technology and Gadgets
Scoop.it!

TechCrunch | Google Buys German Groupon Clone DailyDeal

TechCrunch | Google Buys German Groupon Clone DailyDeal | Social on the GO!!! | Scoop.it
DailyDeal.de, a German Groupon clone launched in Berlin in December 2009, has been acquired by Google, the company says in a message on its website (see below). TheNextWeb reported the acquisition first (in English, at least).

Via Tiaan Jonker
more...
No comment yet.