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Rescooped by Nikola Pohlupkov from Ecom Revolution
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How Bricks Can Stop Showrooming By Clicks (Amazon) - Better Retailing

How Bricks Can Stop Showrooming By Clicks (Amazon) - Better Retailing | Social on the GO!!! | Scoop.it
As the shopping environment is becoming more complicated, companies will have to negotiate compounding and growing multi-channel and multi-company “value poaching” challenges , illustrated by the following articles: In a 2003 Harvard...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 7, 2012 4:34 AM

Friction will need to come OUT of the retail experience for it to stay competitive. Showrooming is more about dissatisfaction with the retail experience as a desire to save. Showrooming is an active protest.

No one showrooms the Apple store because the shopping experience is fun and traditional friction has been removed. Types of retail friction the Apple store destroyed:

* LINES - no lines creates a perception of amazing service.
* Brick and Mortar as classroom.

* Hang Out - all that free WiFi and cool stuff going on.

* Service Concern - Genius Bar resolved this.

* Bad Service - lots of PEOPLE to help who enjoy their jobs.

* No Deals - Apple doesn't let Amazon destroy their brand.


This last bullet is harder than it looks. Since Amazon plays the price arbitrage game better, on one single day a recent speaker at the Raleigh Internet Summit noted Amazon changed a price on a hot product 9 times, creating a "price match" that eliminates the advantage is key.

The problem is Amazon uses its retail arm as lost leader to support profits from its partner network. This means it is willing to sell things, especially very HOT things, at or below cost.


As painful as it sounds to play a match game with an algorithm brick and mortar retailers must either get shelf talker/tags that are live to the net (coming don't kid yourself) OR create an "Amazon Price Match" promotion.

Rescooped by Nikola Pohlupkov from Technology and Gadgets
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The New TV Apps Will Be Social, And A Whole Lot More - Forbes

The New TV Apps Will Be Social, And A Whole Lot More - Forbes | Social on the GO!!! | Scoop.it
It's a really exciting time to enter the arena for social TV apps.

Via Tiaan Jonker
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Rescooped by Nikola Pohlupkov from Music business
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Google Goes To Battle With Apple For Your Music, Movies, And Books - Whose Side Are You On?

Google Goes To Battle With Apple For Your Music, Movies, And Books - Whose Side Are You On? | Social on the GO!!! | Scoop.it
Google and Apple are now competing for everything you want to see or buy on a screen. Here's where you fit in, and how you can survive with your stuff intact.

Via Jérôme Rastoldo
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Rescooped by Nikola Pohlupkov from Samsung mobile
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Sorry Apple, Data Show Samsung Had The Best Phone Ad Of The Year So Far - Business Insider

Sorry Apple, Data Show Samsung Had The Best Phone Ad Of The Year So Far - Business Insider | Social on the GO!!! | Scoop.it
Business InsiderSorry Apple, Data Show Samsung Had The Best Phone Ad Of The Year So FarBusiness InsiderAccording to Ace Metrix, Americans think that the February spot introducing the Galaxy Note is the best phone ad of the year.

Via John van den Brink
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Rescooped by Nikola Pohlupkov from Technology and Gadgets
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iPad mini to release before 2012 is over, to retail for under $500

iPad mini to release before 2012 is over, to retail for under $500 | Social on the GO!!! | Scoop.it
There were prior reports that hail from The Wall Street Journal and Bloomberg, where both parties have claimed that Apple was already developing the highly rumored iPad mini, where it is also expected to launch before the year is over.

Via Tiaan Jonker
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Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
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iCloud Is a Bigger Deal Than You Think: It's the Future of Computing

iCloud Is a Bigger Deal Than You Think: It's the Future of Computing | Social on the GO!!! | Scoop.it

Remember life before cellphones? It's hard, because they are so ubiquitous and essential. iCloud marks a similar turning point, a transition from an old way of doing things. It makes computers easy for everyone, by making computing disappear.

 

Of everything Apple is rolling out today—and its rolling out a Hell of a lot of stuff—there is no bigger deal than iCloud. Forget Siri or Find my Phone or Notifications or any of the other numerous updates and enhancements that iOS 5 brings to the party...


Via Anise Smith, Martin Gysler
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