Social on the GO!!!
Follow
Find tag "Advice"
3.4K views | +0 today
Social on the GO!!!
Social Media Throughout
Your new post is loading...
Your new post is loading...
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | Social on the GO!!! | Scoop.it

Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]

 

Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.

 

I know…so what right?

 

Read more: http://bit.ly/J87l5N


Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Social on the GO!!! | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.

 

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

 

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

 

Read more: http://bit.ly/IjmxO3


Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | Social on the GO!!! | Scoop.it

Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]

 

Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?

 

Curious about why some content that seems great doesn’t do anything to build the business?

 

“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.

 

Content all by itself — even terrific content — is just content.

 

It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.

 

But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …

 

Content marketing is a meaningless exercise without business goals.

 

Read more: http://www.copyblogger.com/content-marketing-goals/


Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | Social on the GO!!! | Scoop.it

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.


Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots and fake accounts? Not really. It may have raised an eyebrow that someone applying for the most important job in the world would (allegedly) stoop to fakery to boost follower counts. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry.

 

(Nice analysis on it from Ian Lurie over at Conversation Marketing)


Being a former political consultant myself, this kerfuffle got me pondering about social media measurement and the bigger lessons of key performance indicators. I see five.


Via Martin Gysler
more...
Carey Leahy's comment, January 12, 2012 3:49 PM
Shared through facebook group - quality vs quantity!
Martin Gysler's comment, January 13, 2012 12:45 AM
Hi Carey, I'm glad you like this post and thank you to spread it to your online world. Cheers! Martin
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

how to customize facebook cover photos

how to customize facebook cover photos | Social on the GO!!! | Scoop.it

To have a cool timeline cover photo can be an important thing for you, then you will find some tools and advices in this post. [note mg]


Ever thought of having a coolest timeline cover photos, there are many websites out there providing this service, and i will mention few and the best of them. How to customize facebook cover photos ?

 

Read more: http://bit.ly/JiZe5B


Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut | Social on the GO!!! | Scoop.it

An interesting post about randomness in bussines, with some questions as: What are your thoughts on randomness in business? Are you guilty of random acts of marketing or social media? Remember, the fist step is admitting such. The second is doing something about it. If you have broken the RAMMIE habit, how did you do it? [note mg]

 

Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics.

 

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.


The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.

 

Read more: http://www.pammarketingnut.com/2012/02/15-reasons-random-acts-of-marketing-social-media-rams-dont-work/#


Via Martin Gysler
more...
Lisa Perkins Whitley Coleman's curator insight, March 12, 2013 5:50 PM

You must make sure your marketing activities fit in with your overal plan.  Random acts of marketing waste time and money!

Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | Social on the GO!!! | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.

 

Overall, brands need to:

Identify what others are already doing in the space, and how successful they are. Identify areas of opportunity and weaknesses within their specific vertical. Identify what tactics a competitor is using to gain a competitive advantage.

 

What We’re Doing

 

We approach competitive research with these fundamental questions:

What is their link building strategy? How are they leveraging social media? Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach). How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.” Continuing the stalking with tips and tools. Read more: http://www.blueglass.com/blog/a-stalkers-guide-to-competitive-research/
Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

Finding Balance in the Age of Digital Overload

Finding Balance in the Age of Digital Overload | Social on the GO!!! | Scoop.it

When the Author Dean Whitney says: "You need a “system” you can trust" I think it is right. Today we have so many information so that we really need a system [note Martin Gysler]

 

It's a new year and a great time to talk about goals and balance. If you are like me, your work is always with you. You wake up and check your email on the computer and if you're not near the computer, the iPhone or Blackberry is always within reach. As digital information becomes more accessible so to does our ability to communicate. For every actionable email there seems to be 10 emails with useful information and 100 useless cc's and spam emails. Then there’s the rest of life: mental, spiritual and physical realities. Our real world relationships, our dreams and our health needs to be in balance with all this digital information. Without proper and directed focus, years can go by without making significant progress.

 

Your life goals don’t ask you for permission to use “push notifications”

 

S.U.D.S or “Seemingly Unimportant Decisions”. Everyday we need to make hundreds, even thousands of decisions. From what to wear, eat, what time to get up, exercise, which emails to reply to, what to read, and how to spend our time. The problem is that all the really important and beneficial tasks don't bug you if you don’t perform them....


Via Martin Gysler
more...
No comment yet.