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Is Google Out Innovating Apple? A: Google's Android Eating Apple's Lunch

Is Google Out Innovating Apple? A: Google's Android Eating Apple's Lunch | Social on the GO!!! | Scoop.it

Google's Android is eating Apple's lunchPhys.OrgA store employee holds the Apple iPhone 4s (L) and a Samsung Galaxy S3 (R) in Seoul.

Marty Note
The core question for me is midway through this article. Is Apple being out innovated? In the end the Apple brand stands for innovation, so to lose even a tiny bit on that core competition means Apple entire brand is at risk.

This is the innovators' dilemma. How do you keep innovating at a pace that made your brand in the first place when it is easy to fall back into incremental improvements. If I had to bet on open source vs. command and control open source (the Apple Apps are watched like a hawk by Apple) then I choose open source as millions seem to be doing especially in those places that surf the first wave of cool tech (far east). 

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There Go Apple's Margins: Walmart Sells iPhone 5 For Less

There Go Apple's Margins: Walmart Sells iPhone 5 For Less | Social on the GO!!! | Scoop.it
Remember when less than brisk sales of the iPhone 5 after it was first unveiled (to the usual fawning media Borg collective ooh-ing and aah-ing) were blamed on "supply issues" even as "reputable" Wall Street analysts ...
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A Book Apart, Mobile First

A Book Apart, Mobile First | Social on the GO!!! | Scoop.it

Mobile first movement is picking up steam as sizable companies form around mobile, social and don't worry about or pay much attention to traditional Internet marketing. Strange to think of "traditional Internet marketing" but that is how fast things are moving now. Marty

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Lessons from an author who switched from a commercial publisher to an audience-funded Kickstarter book

Lessons from an author who switched from a commercial publisher to an audience-funded Kickstarter book | Social on the GO!!! | Scoop.it
Tobias Buckell's "How I used Kickstarter to reboot a book series, and my career (and maybe my life?

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The Digital Rocking Chair's curator insight, December 19, 2012 12:36 AM

A great sharing of information and experience.

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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | Social on the GO!!! | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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50 Shades of SEO: White Hat Link Building

50 Shades of SEO: White Hat Link Building | Social on the GO!!! | Scoop.it
Often, the get-rich-quick type of schemes only leads to a complicated mess of seemingly good intentions. This stems from the idea: If there is an easier, faster way to get on top, why not take advantage of it?
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Level343's curator insight, December 16, 2012 5:15 PM

Google’s Panda and Penguin algorithm updates provide the perfect example. They were created to crack down on the plethora of businesses using shortcuts – unethical search engine optimization techniques known as Black Hat SEO.

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Trust, Context and Humaness: That's What Makes One a True Curator

Trust, Context and Humaness: That's What Makes One a True Curator | Social on the GO!!! | Scoop.it

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Beth Kanter's comment, December 22, 2012 10:50 AM
love the term link spraying
Beth Kanter's curator insight, December 22, 2012 10:51 AM

Robin has curated list of definitions for content curation.  new term link spraying

Eric Moran's curator insight, February 13, 2013 3:50 PM

Common misconception about content curation is that everything is automated . This article does a great job explaining the human element involved in curating content. It also shares some bad habits people pick up from the unintentional convenience of automated tools.

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FontReplacer

FontReplacer | Social on the GO!!! | Scoop.it
Since iOS 3.2, you can use custom fonts in your apps but unfortunately, you can't use these custom fonts in Interface Builder. FontReplacer is a solution to this problem.

If your project contains nibs with a lot of labels, it becomes tedious to setup an outlet for every label and change the font in the code for each outlet. Instead choose a font that you won't be using anywhere in your app, e.g. Arial and use it in Interface Builder. Then create a mapping from Arial to your custom font, e.g. Caviar Dreams and let FontReplacer handle the replacement.
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Samsung announces the 5-inch Galaxy Grand Android phone ...

Samsung announces the 5-inch Galaxy Grand Android phone ... | Social on the GO!!! | Scoop.it
Samsung has announced the Galaxy Grand, a smartphone/tablet hybrid with a 5-inch screen, which fits in-between the Galaxy S3 and Galaxy Note in the company's ever-expanding range.

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Should We Connect With Strangers In Social Networking?

Should We Connect With Strangers In Social Networking? | Social on the GO!!! | Scoop.it
There has been a lot of talk lately on the old “If you don’t know someone that invites you to their network, should you accept the invite” thing.

If you would have asked me that question just a short time ago, I would have been one of the people saying “hell no”.

Then the weirdest thing happened . . .

I changed my philosophy.

I no longer feel I need to know someone to accept their invite because I now feel that the purpose of accepting the invite is to begin a courtship to know each other.

But . . .

Its really nervy for a stranger to ask me to connect.
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Level343's curator insight, December 18, 2012 10:15 PM

Great post that keeps on giving...

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Conversion Optimization 101: Planning Social Media Landing Pages -

Conversion Optimization 101: Planning Social Media Landing Pages - | Social on the GO!!! | Scoop.it
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages.

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Level343's curator insight, December 11, 2012 12:11 PM

This is an informative post... there are certainly many more steps involved in this campaign, including the emails, the actual whitepaper and follow up tweets that also could be looked at and optimized. Hopefully, you’ll know have a better way to plan your next social media marketing landing page experience.

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3 Golden Rules of SEO Project Planning

3 Golden Rules of SEO Project Planning | Social on the GO!!! | Scoop.it
Whenever you take on an SEO campaign for a new client, there are a number of items to be considered, and it’s almost a given that no matter how much thought goes into the process or how caref...

 

Depending upon how much detail you like to put in your reports to your clients, meticulous records can be a mighty handy resource. As a minimum, I like to be able to detail all the actions that were taken, so I lean heavily on my actions log.


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Hot and Cold Trends in Search Going into 2013

Hot and Cold Trends in Search Going into 2013 | Social on the GO!!! | Scoop.it
Search Engine LandHot and Cold Trends in Search Going into 2013Search Engine LandTo us, that means that an SEO's precious time would be better spent, say, developing excellent content, or mining data for competitive insight, than it would trying to...

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Level343's curator insight, December 16, 2012 5:05 PM

Keep your nose to the grindstone and your shoulder to the wheel, it's a lot cheaper than plastic surgery. In other words, to the work people... 

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7% ALL Web Traffic From Phones Means Responsive Or Lose Customers

7% ALL Web Traffic From Phones Means Responsive Or Lose Customers | Social on the GO!!! | Scoop.it
By Sabina Idler. In August 2011 7.12% of all website hits worldwide came from a handheld mobile device. By August 2012, that figure had risen to 11.78%.


Marty Note
7% with a bullet. Mobile curates content into every other device, so if your website isn't responsive to mobile it better become so fast.  

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HTML5 vs. Apps Debate Matters, And Who Is Going To Win

HTML5 vs. Apps Debate Matters, And Who Is Going To Win | Social on the GO!!! | Scoop.it
This is a must-watch development in mobile.

Via Thierry Pires, Jesús Hernández, Màrius Garcia
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Will “The Hobbit” Start A 48 FPS Movie Revolution?

Will “The Hobbit” Start A 48 FPS Movie Revolution? | Social on the GO!!! | Scoop.it
Jean-Luc Godard famously said, “Cinema is truth 24 frames-per-second.” He clearly isn’t balancing 3-D glasses on his nose and watching the fantasy action between elves, dwarves, and a low-key hobbit named Bilbo in filmmaker Peter Jackson’s highly anticipated and sparkly bright The Hobbit: An Unexpected Journey, shot at a much discussed 48 frames-per-second (fps) for release in High Frame Rate 3D (HFR 3D).
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The Digital Rocking Chair's curator insight, December 16, 2012 9:28 PM

Good question!  And, one to which I hope to have my own answer after I see the movie tomorrow night :)

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The Human Algorithm: Redefining the Value of Data | Brian Solis

The Human Algorithm: Redefining the Value of Data | Brian Solis | Social on the GO!!! | Scoop.it
Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/


Via Giuseppe Mauriello
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Errol A. Adams JD/MLS's curator insight, December 14, 2012 12:28 PM

Great article...

Philippe Trebaul's curator insight, January 31, 2013 4:57 AM
The Human Algorithm: Redefining the Value of Data | Brian Solis.

 

From www.briansolis.com - December 13, 2012 6:01 PM

 

Excerpted from this interesting article by Brian Solis:
"While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. More importantly, the study and understanding of relevant big data will shift organizations from simply reacting to trends to predicting the next disruption and adapting ahead of competition—thus, marking the shift from rigid to adaptive business models.

Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch.

The reality is though that how organizations connected with customers yesterday is not how customers will be served tomorrow. Meaning, the entire infrastructure in how we market, sell, help, and create now requires companies to not only study data and behavior but also change how it thinks about customers.

I refer to the confluence of data and interpretation as the human algorithm—the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data tells a story, it just needs help finding its rhythm and rhyme.

The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends ad possibilities and working with strategists to improve and innovate everything from processes to products to overall experiences.

The idea of the human algorithm is to serve as the human counterpart to the abundance of new social intelligence and listening platforms hitting the market every day. Someone has to be on the other side of data to interpret it beyond routine..."

Read full original article here:
http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the-value-of-data/

 

 

The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @pinomauriello http://sco.lt/...

Philippe Trebaul's curator insight, February 7, 2013 6:28 PM
L'algorithme de l'homme: Redéfinir la valeur des données | Brian SolisDe www.briansolis.com - Décembre 21, 2012 13:33

Extrait de cet article intéressant par Brian Solis: 
«Bien que la quantité de renseignements personnels et la température ambiante égrenée par SoLoMo est souvent inondé, voire perplexe, c'est ce« gros »des données qui aideront les entreprises évoluent et s'adaptent à une nouvelle ère du consumérisme connecté . Plus important encore, l'étude et la compréhension des données pertinentes grandes organisations se déplacera de se contenter de réagir aux tendances de prédire la rupture prochaine et l'adaptation d'avance sur la concurrence ainsi, marquant le passage d'rigide pour les modèles d'affaires adaptés. Sans interprétation, la perspicacité et la capacité d'appliquer les connaissances acquises, tout investissement dans la technologie et les ressources est prématurée. Mais, en investissant dans le capital humain de donner un sens serait de mauvais augure de données, les entreprises peuvent moderniser le rôle de l'intelligence d'affaires pour introduire une touche humaine. La réalité est cependant que comment les organisations liées aux clients d'hier n'est pas la façon dont les clients seront servis demain. Signification, toute l'infrastructure dans notre façon de commercialiser, de vendre, d'aider et de créer des entreprises exige maintenant que les données de l'étude et le comportement non seulement, mais aussi changer la façon dont il pense les clients. Je me réfère à la confluence des données et l'interprétation que l'algorithme de la capacité humaine à humaniser la technologie et les données de mettre un visage, la personnalité et la voix de la nécessité et de possibilité de changement. Données raconte une histoire, il a juste besoin d'aide pour trouver son rythme et la rime. L'algorithme de compréhension humaine est partie et de la communication une partie. La capacité de communiquer et d'appliquer des connaissances à l'interne et l'externe est la clé pour débloquer des possibilités de gagner leur pertinence. Au-delà de la recherche, au-delà de l'intelligence, l'algorithme humain est une fonction d'extraction des connaissances avec intention , l'humanisation des possibilités tendances publicitaires et de travailler avec les stratèges d'améliorer et d'innover tout de processus pour les produits à des expériences globales. L'idée de l'algorithme de l'homme est de servir l'homologue humain de l'abondance de l'intelligence sociale nouvelle et plates-formes d'écoute arrivent sur le marché chaque jour . Quelqu'un doit être de l'autre côté des données de l'interpréter au-delà de la routine ... »Lire l'article complet originale ici: http://www.briansolis.com/2012/12/the-human-algorithm-redefining-the- Value-of-data /


The Human Algorithm: Redefining the Value of Data | Brian Solis | @scoopit via @ChristianeWa http://sco.lt/...

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Top 10 Holiday Ecom Website Designs Inspire

Top 10 Holiday Ecom Website Designs Inspire | Social on the GO!!! | Scoop.it
Top 10 seasonal heroes and homepage decorations for Christmas 2012.
Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 16, 2012 11:15 PM

Graphics for this holiday were not strong. Someone needs to tell web teams a popup doesn't count as holiday decoration. Popups were everywhere. I understand they work, but geez you could give a fella a minute to take in your website before blowing a popup in my face.

Even given the strange black and gold Christmas decorations on some sites there were solid seasonal Heroes. The Hero is the largest image on a website. Here are my picks for the best holiday heroes a week before Christmas:

1. L. L. Bean http://www.llbean.com/
You always feel festive and like you need a sweater on to look at Bean during the holidays.


2. Lands End http://www.landsend.com/

Simple, clean and to the point Lands End knows how to create a Christmas spirit and still get their deal across.

3. Talbots roll gest more festive with each roll http://www.talbots.com/online/home_page.jsp


4. Pottery Barn http://www.potterybarn.com/

Love the old woodie they open with and the simulated snow but it doesn't stay on screen nearly long enoug.


5. BlueFly http://www.bluefly.com/

Nice hand drawn Christmas lights bordering the hero. Well done.


6. Amazon http://www.amazon.com/

Amazon did a nice job of dressing up for the holidays this year.


7. Macy's http://www.macys.com/

Enough red and green here to choke.

8. Nieman Marcus http://www.neimanmarcus.com/

Great food shot, easy to forget how important food is this time of year. Nieman wasn't as over the top as I expected, but not bad.

9. Urban Outfitters http://www.urbanoutfitters.com

Has that strange young thing going for them.


10. Vermont Country Store http://www.vermontcountrystore.com/store/
Not as good as Bean but good enough to capture #10 on Best Holiday Heroes.


Scrooge Awards Go To:

(didn't dress up much if at all or were dressed strange)
http://www.dell.com

http://www.apple.com

http://www.overstock.com/ (black and gold for Christmas?)

http://www.abercrombie.com (another black background with a single bow)


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Can crowdfunding help produce another WikiLeaks or Pentagon Papers?

Can crowdfunding help produce another WikiLeaks or Pentagon Papers? | Social on the GO!!! | Scoop.it
GigaOm: In an attempt to help get around what they call a financial blockade of WikiLeaks and to help fund-raise for other public-interest groups, some high-profile journalists and freedom-of-information activists have set up the Freedom of the Press...
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IBM: The Smartphone Of The Future Will Hear, See, Smell, Taste & Feel | Cult of Android

IBM: The Smartphone Of The Future Will Hear, See, Smell, Taste & Feel | Cult of Android | Social on the GO!!! | Scoop.it

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Mattia Nicoletti's curator insight, December 19, 2012 11:04 PM

This prediction could have a strong impact on storytelling.

Roger Gorman's curator insight, December 28, 2012 8:39 AM

5 interesting predictions here. Although a more profound question is what is the potentual when you merge ALL 5 senses in a mobile phone application?? ("The whole is more than the sum of its parts").

Zan Chandler's curator insight, January 4, 2013 4:42 PM

This goes far beyond the idea of Star Trek's Tricorder. Very interesting potential future uses of smartphones.

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Pictures Rock - The Shift To VISUAL Social Media Marketing [Infographic]

Pictures Rock - The Shift To VISUAL Social Media Marketing [Infographic] | Social on the GO!!! | Scoop.it
Tips for being more visual with your social media and how being more visual increases engagement.

Via Rose Marie DeSousa, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 18, 2012 2:31 PM

Great infographic here chronicling the shift to more visual social media marketing. I would argue all marketing is shifting along these same lines. Who reads anymore?

 

I was a faithful WIRED Fast Company and Inc. reader. Not so much anymore. Then I was a faithful book reader. You name a marketing book and I wanted to read it. Not so much anymore. 

Now I read blogs, write for and on several and live online. Find a way to deliver food through this thing and may never leave (lol). The visuals are crushing the Textuals and that is wreaking havoc all over. 

 


Martin (Marty) Smith's comment, December 18, 2012 2:36 PM
Not sure why my friend John van den Brink isn't listed on this. I found it and thought I rescooped it from @AtDotComSocial. If you don't already follow John you should :). M
Jeff Domansky's curator insight, December 18, 2012 8:46 PM

Really good tips for visuals.

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Spotify now streaming to premium customers on TiVo Premiere boxes

Spotify now streaming to premium customers on TiVo Premiere boxes | Social on the GO!!! | Scoop.it
Spotify is continuing its bid for electronic ubiquity, today announcing yet another device its streaming tunes will be available on: TiVo Premiere. The

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The Essential Pieces of Modern Marketing Strategies

The Essential Pieces of Modern Marketing Strategies | Social on the GO!!! | Scoop.it
In today's increasingly modern and competitive business landscape, you need modern marketing strategies to survive. But where do you start?

 

 

Integration

 

A marketing plan should encompass all avenues of advertising and branding - not just online elements. The challenge is integrating offline and online methods of your marketing plan to function like clockwork.


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Mohammed Bin Afif's curator insight, March 21, 2013 6:21 PM

Understanding Integration: This article gives an excellent, easily understood description of integration and allows someone new to the topic to understand and grasp to cencept of integration within the realms of integrated marketing communication quite quickly.

 

The definition of integration is to combine different elements into one more unified approach. This defnition is adopted in marketing plans, which "should encompass all avenues of advertising and branding - not just online elements." The desired outcome for integration is for both online and offline marketing efforts to function like clockwork. 

 

Integrated markeing can include QR codes and web addresses in print advertising for consumers to easily access further information when and if required.

 

A key to integration, within integrated marketing communication, is to use consistant branding messages accross all channels. This constant and consistant use of brand slogans, messages and marketing pitches will drill your brand, message or slogan into consumers. An approach that is not integrated will not have the same success and confuse consumers as they try to understand mixed messages which do not individually stand out as the brands key differentiation with other brands.

 

One thing I need to add is the reason for integration, which assists in the understanding of it. The reason for integration, and anticipated outcome, is to generate financial returns and develop brand and shareholder value in the long term. 

Ben Hamer's comment, April 8, 2013 6:48 PM
This article discusses the importance of modern marketing strategies and how to create effective integration for their product, brand or company. The article provides effective ways of utilising marketing communication through integration; including offline goods and services to online marketing, the encouragement of online reviews and the use of leverage technologies which allows you to engage with your customers though their smartphones. The most important message I got from this article is to use consistent brand messaging across all channels. For a brand this means them not changing their overall message or slogans so as to maintain consistency. You want to avoid confusion with customers as a brand.
Danielle X's comment, May 9, 2013 8:57 PM
Modern marketing strategies are very important for a business, especially in this digital age, company's website is essential , it presents the brand, comminucates with customers, intoduces products and services etc. this article discusses those effective ways of marketing communication and how to achieve it through integration. And its not just online marketing, it also includes offline products and services. Its very important to maintain consistency of messages across all the channels, online and offline.
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Video Replay: 10 Reasons Customer Care Has Changed and How To Build a Strategy « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Video Replay: 10 Reasons Customer Care Has Changed and How To Build a Strategy « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Social on the GO!!! | Scoop.it

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Citation Neighborhoods: How to Gain a Local Search Monopoly

Citation Neighborhoods: How to Gain a Local Search Monopoly | Social on the GO!!! | Scoop.it
An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better.

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Level343's curator insight, December 13, 2012 8:58 AM

Time to get all buttoned up for 2013... have you connected the dots?