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Samsung Galaxy S3's 6M Units Doubles Q3 2012: Should Apple be Afraid?

Samsung Galaxy S3's 6M Units Doubles Q3 2012: Should Apple be Afraid? | Social on the GO!!! | Scoop.it

The Samsung Galaxy S3 is available and, despite being launched May 29, has sold 6.5 million units in just over a month.

***** Yes I think Apple should be afraid. Apple brought new life into an industry who, at the time, was saying unit sales growth would be static. Not so much as it turns out, but once the zombies are awake they act much faster. I would think the app market would create some layer of protection for Apple, but very few apps get used after download. Pretty clear that the revolution Apple started now has legs of its own.

Marty

 


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The Social Web: People Don't Share Facts, People Share Feelings

The Social Web: People Don't Share Facts, People Share Feelings | Social on the GO!!! | Scoop.it

I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday.

 

Intro:

 

"There's a major shift on the web and  a big change on social networks in how people spend their time.

 

**They're spending less time interacting with facts and more time communicating with people.

 

**this fundamental re-architecture of the web is going to affect almost all businesses, because almost all businesses revolve around people"

 

Excerpt:

 

"The new web means spending less time interacting with facts & more time communicating with people".

 

Here are some highlights that caught my attention:

 

**Whether it’s sharing a post on Social Media or sharing their experience in real life, people forward their “feelings” to their network, online or offline.

 

**Content that triggers arousing emotions drives that behavior

 

**Google unveiled the "Knowledge Graph" in May and called it the "First Sep in Next Generation Search"

 

**Google wants users to spend less tinme searching and more time interacting with their network

 

**What this neans for dealers is you must build your store's knowledge footprint.

 

**It's important how Google knows you. It's important how your customers/audience knows you

 

**Facts are no longer relevant unless they're perceived as coming from a trustworthy source.

 

**Facts about your business married with passion and personal experience equaols trust in your brand

 

This article reminds me of a great Ted Talk by Simon Sinek - People Don't Buy What You Do, They Buy Why You do it

http://bit.ly/NrM5NS

 

Read article here: [http://bit.ly/Nx1SJS]


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Julie Shatswell's comment, July 16, 2012 4:07 PM
great post - thanks for sharing this- julie
janlgordon's comment, July 16, 2012 4:12 PM
You are so welcome Julie, we know this is true don't we?
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Creating An Integrated Marketing Campaign

Creating An Integrated Marketing Campaign | Social on the GO!!! | Scoop.it

 

Creating An Integrated Marketing Campaign

When creating  an integrated marketing campaign we use both online and offline elements.

Be sure you start by identifying your customers needs, what kind of solution[s] do you have and how are you different than your competitors?

Use your social platform, your e-marketing, online but also print.

This Infographic for an Integrated Marketing Campaign from SeoCustomer may just give you some ideas.

 

By Henrik Sandberg -- http://bit.ly/Ls6S48

Source: http://bit.ly/O2Xhyg



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maxOz's comment, July 20, 2012 2:55 AM
Alessio thank you for your feedback, hope all is good cheers xxx Michele
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Q: Will Amazon, The Hedge Fund As E-Retailer, Take Over the World? A: Maybe

Q: Will Amazon, The Hedge Fund As E-Retailer, Take Over the World? A: Maybe | Social on the GO!!! | Scoop.it
Amazon is poised to integrate itself in Americans' lives in ways that no other company is capable of (RT @TIME: Is Internet retailer Amazon taking over the world?

 

***** Amazon's announcement they are creating more distribution centers in order to provide "same day" service on some items should send shivers down the spin of ever e-retailer and Walmart, Target et al. The mistake is thinking Amazon is a retailer. Amazon is a hedge fund effectively masked as an e-retailer. Once Amazon can tweak their models to know what 10% of their massive SKU (Stock Keeping Units) deserve same day shipping watch out Walmart. Same day shipping means the last barrier to the Internet taking over the world, time, is breached. Infinite inventory, no real difference in acquisition time and brand vampire pricing will make Amazon the new Walmart. I continue to believe Jeff Bezos not Steve Jobs is the greatest revolutionary of our times. Bezos introduced the idea of Infinite inventory and the arbitrage of everything.
Marty


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Social Media Marketing vs. Traditional Marketing [INFOGRAPHIC]

Social Media Marketing vs. Traditional Marketing [INFOGRAPHIC] | Social on the GO!!! | Scoop.it

Using social media as one of your marketing strategies is no longer a question. It’s a question of how. The following infographic from Kuhcoon showcases the differences between traditional and social media marketing.


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If You Don't Understand People, You Don't Understand Business [vimeo]

I selected this video by Simon Sinek because he always inspires me and this talk is now exception. Today more than ever before, social networks - [social business] has given us the opportunity to support each other and do business in exciting new ways.

 

It got me thinking about the power of communities and what they can do together and the importance of businesses to find, connect and support those communities who resonate with their brand promise.

 

He talks about trust and the importance of being authentic as individuals and organizations to be transparent, honest, generous and consistent through all of our actions.. He wrote a book called "It Starts With Why"  [people don't buy what you do, they buy WHY you do it], which I highly recommend.

 

Simon Sinek

 

"If you inspire people, more people will inspire you"

 

Intro:

 

 "Our ability to build trust and relationships is the key to our survival as a race, and to thriving as ideamakers"

 

Here's what caught my attention:

 

**When we are authentic as individuals and businesses, every decision we make is a communication to others who will immediately be drawn to us.

 

**Trust and common beliefs are the ingredients that make up great communities, brand advocates and word of mouth.

 

As a Business:

 

**People make purchasing decisions based on recommendations from their trusted friends, they want to buy your products and services because you have clearly communicated to them that you care about their needs, you have listened and you are there to provide solutions

 

As Individuals

 

**When we have clearly stated who we are and what we believe through our actions, others who share those beliefs are attracted to us. We then come together to form a trusted community based on these core values

 

**Think about the power of being in a community that builds trust through common beliefs and the impact this group can make on us as individuals as well as out in the world.

.

**Think about the fulfillment of doing something for others without wanting anything in return  

 

**Think about the richest day you’ve had as a business or as an individual, was it about money or was it about helping others in some way. When you have your priorities straight, you reap human satisfaction and financial rewards always follow.

 

Selected by Jan Gordon covering "Exploring Change Through Ongoing Discussions"

 

See Vimeo here: [http://vimeo.com/26774102]


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Bart van Maanen's comment, July 18, 2012 10:44 AM
No time to watch now, but I've pinned it. Did you see his TED.com video as well. That was quite inspiring too: http://www.ted.com/talks/lang/en/simon_sinek_how_great_leaders_inspire_action.html
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Organize, Share and Discuss Valuable Learning Resources Into Cloudscapes

Organize, Share and Discuss Valuable Learning Resources Into Cloudscapes | Social on the GO!!! | Scoop.it

Robin Good: Cloudscapes are collections of "clouds" about a certain topic. A "cloud" can be anything of relevance to learning and teaching clike an essay, a presentation, a resource, tool or event.

 

A cloudscape is therefore a user-driven collection of learning materials/resources pulled together for a specific need.

 

A cloudscape contains multiple elements:

1) Content - the actual text content

2) Cloudstream - tracking all the editing activities in the collection

3) Clouds - individual information objects

4) related Tweets

5) an RSS feed

6) a discussion area

 

Cloudworks, the platform where cloudscapes are born, is an open repository of educational and learning materials that motivates participants to share, find and discuss learning and teaching ideas.

 

Although the word "curation" is never used on the site or in the related documentation, this is yet another example of how the convergence of open repositories, open content and sharing platforms like this one, provide a natural and fertile ground for spontaneous curation approaches.

 

On this platform users can create topical learning collections by bringing together a selected set of existing content resources.

 

 

Cloudworks is developed by the Institute of Educational Technology at The Open University in the UK and it is part of the Open University Learning Design Initiative (OULDI) project.

 

Example of a cloudscape: http://cloudworks.ac.uk/cloudscape/view/2035

 

More info: http://cloudworks.ac.uk

 

 


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6 Insights From Facebook's Former Head Of Big Data - Forbes

6 Insights From Facebook's Former Head Of Big Data - Forbes | Social on the GO!!! | Scoop.it
Ashish Thusoo knows a lot about Big Data. Thusoo joined Facebook in 2007 when the company had 50 million users. He left when it had some 800 million. During that time he managed Facebook's internal data analytics team.

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One Size Fits None

One Size Fits None | Social on the GO!!! | Scoop.it

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole,” an HBS professor named Theodore Levitt famously told his students.

“Don’t sell one-size-fits-none products,” he said. “Instead, find the job your customer is hiring your product to do”.

 

To illustrate the “jobs-to-be-done” method of marketing, Professor Christensen told the story of milkshake development (which he also described in this fascinating HBR article)

 

"Job-defined markets are generally much larger than product category–defined markets.

 

Marketers who are stuck in the mental trap that equates market size with product categories don’t understand whom they are competing against from the customer’s point of view.”

In the pursuit of new products and new features, there is value in understanding the “jobs-to-be-done”.

 

Too often, marketers get wrapped up in the features and functions of their products, rather than solving the actual problems of the consumer. That leads to a lot of one-upmanship versus competition and over-bundled products that don’t handle any one feature particularly well.

Marketers also tend to average out all of the feedback from consumers, ending up with one-size-fits-none products.

 

By Tom Fishburne http://bit.ly/NDlgXT

Source: http://bit.ly/OEYlGA


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YouTube Becoming Increasingly Vital Platform for News [STUDY]

YouTube Becoming Increasingly Vital Platform for News [STUDY] | Social on the GO!!! | Scoop.it
YouTube is becoming something of an "on-demand" channel for news.
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Skype Confirms Bug Sends Messages to Wrong Recipients

Skype Confirms Bug Sends Messages to Wrong Recipients | Social on the GO!!! | Scoop.it
Skype has confirmed a system bug is sending private instant messages to the wrong recipients.
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55% of Smartphone Owners Run Price Comparisons in Stores [INFOGRAPHIC]

55% of Smartphone Owners Run Price Comparisons in Stores [INFOGRAPHIC] | Social on the GO!!! | Scoop.it
An impressive number of shoppers are running price comparisons and reading reviews from their mobile devices in stores.
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How to Create Shareable Content - Self-promotion [Slidedeck] by Shareaholic

How to Create Shareable Content - Self-promotion [Slidedeck]  by Shareaholic | Social on the GO!!! | Scoop.it

Comment: This how to on Shareaholic's blog is a a pretext to advertise Shareaholic. Their presentation demonstrates age-old self-marketing by inflated numbers. They intentionally confuse figures of "users" as "people exposed to their content" (allegedly 270 million), as opposed to registered users (2 million downloads).


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5 Social Media Marketing Myths You Should Understand

5 Social Media Marketing Myths You Should Understand | Social on the GO!!! | Scoop.it

Too often, in my agency's experience, we're seeing social media being treated as a list of boxes to be checked off rather than a powerful way of building awareness, communicating with consumers and ultimately selling more stuff! The sooner we stop believing these five myths the better:

 

1. Social media marketing is about building relationships with consumers

2. Social media marketing isn’t broadcasting

3. Social media is about likes, followers, subscribers and building a fan base

4. Social media marketing is cheap

5. Social Media marketing strategy can be figured out along the way

 

Some great points...


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When Quality Content Isn't Everything

When Quality Content Isn't Everything | Social on the GO!!! | Scoop.it

Frustrated because you write awesome content that nobody seems to appreciate?

 

This post by Brad Shorr could be helpful.

 

Everyone talks about the importance of “quality content”.

However, an obsession with quality content, however you define it, can actually undermine a content marketing program.

 

The reason for this is fairly simple, if you consider that content marketing consists of two separate but equal activities: creating and communicating.

 

Communication is the “marketing” part of content marketing. If all of your time and energy go into creating content, you are likely to run out of time and energy for the equally important job of effectively communicating that content to the right audience.

Brilliant content poorly marketed is like the proverbial tree that falls in the empty forest. If nobody hears your content, in one sense it doesn’t even exist – in which case it won’t help you generate leads or establish credibility or accomplish any of the other business goals of your content marketing strategy.

 

How To Cut Back On Creative

Scale back on the creative, which allows you to concentrate a bit harder on the communication side of the equation.

 

#Pull back on the polish. Rules of grammar and usage should always be followed, but there’s no need to agonize over every word choice. Most online readers are in a hurry, looking for substance more than style.

#Don’t belabor the backstory. If it’s true that online readers are in a hurry, tell them what time it is, not how to make the clock. Marginally relevant background information, while interesting, can backfire because it keeps readers from quickly grasping your point.

#Stick to one style. A blog post, white paper or Infographic might be editorial or informational in nature; it might be an executive summary or highly technical, light hearted or deadly serious. But it should never be all of the above. Trying to be all things to all people will make your content pretty much useless to everybody.

 

How To Ramp Up Communication

Here are a few suggestions that will help you get better results and will allow your great content to bear fruit.

#Do serious social syndication. Too many B2Bs go through the motions, joining every possible social network and mechanically sharing their content without giving thought to when or how or even why they’re doing it. Smart content marketers study metrics and continually refine the timing, frequency and style of their content shares. Better to spend time here than poring through a thesaurus searching for the perfect adjective!

#Build relevant social media communities. If a tree falls in the forest and 10,000 irrelevant Twitter followers hear it … you’ve gained nothing. To get a better idea of how tough it can be, read this post about B2B community building. http://bit.ly/SEqRgx   

#Pay attention to SEO. Great content without SEO is like a sports car without gas. Organic search visibility is critical for B2B lead generation, and today more than ever firms need to stay current on best practices for SEO. Here is an article Brad wrote that provides a detailed rundown on key SEO changes that affect content marketing 

 

By Brad Shorr – http://bit.ly/NxXJFF 

Source: http://bit.ly/MD6Kej 


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maxOz's comment, July 17, 2012 8:16 AM
Malek, Thanks so much for sharing. I am sorry I had problems uploading image earlier. The image for this post is now uploaded. Have a great week! Michele
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Forrester's Executing End-To-End Mobile Services Report [PDF]

Solid report from Forrester on getting your mobile act together.

Marty

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Tips For Cutting Down Overhead When Managing Multinational SEO

Tips For Cutting Down Overhead When Managing Multinational SEO | Social on the GO!!! | Scoop.it
Handling established campaigns across multiple countries can quickly become a case of handling overwhelming quantities of data interspersed with never-ending menial jobs, preventing the SEO from developing their strategy to squeeze yet more value...

 

Excellent post!


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Your Best Brand Asset Is Understanding Yourself

Your Best Brand Asset Is Understanding Yourself | Social on the GO!!! | Scoop.it
You're a beautiful and unique snowflake. But does your personal brand--honestly--reflect that?

 

Probably the most powerful gift these leaders had was an understanding of who they were and what their talent and calling were about.


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News Discovery: Here's The Cream of the Crop - Best Apps and Services To Find The News You Like

News Discovery: Here's The Cream of the Crop - Best Apps and Services To Find The News You Like | Social on the GO!!! | Scoop.it

Robin Good: Here is a good and well written overview of some of the best news discovery tools out there.

 

These services, generally avaliable as mobile apps and/or desktop tools, aggregate a large number of relevant news sources in different categories of interest, and leverage in many cases your Facebook and Twitter network of contacts to suggest the type of stories you may be interested in the most.

 

Covered in the article:

Pulse Zite Google Currents Flipboard Taptu Prismatic News.me LinkedIN Today The Browser Longreads

and more

 

Excellent overview. 8/10

 

Full article: http://www.guardian.co.uk/media-network/media-network-blog/2012/jul/17/what-is-new-news-aggregation

 

 


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Why Branding Is An Artifact Of The Past

Why Branding Is An Artifact Of The Past | Social on the GO!!! | Scoop.it

A short while ago, I wrote an article on this site suggesting that you can’t build a brand simply by setting out to build a brand.

***** Branding as shorthand feels more important now as the world collapses on our heads, but there is something gone forever in time. Perhaps brands haven't changed as much as we have. This reminds me of returning to Harry C. Withers Elementary School after years away. What was once so large on return was now so small. This shrinkage is what has happened to brands. Brands stayed the same size, but we've gotten infinitely larger. Smart, well thought out article with a position I never considered but that makes sense of our NOW.
Marty

 


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Therese Torris's comment, July 18, 2012 5:55 AM
I think brands are huge but they're so many and so pervasive that we don't perceive them any more. We swim in brands like fish in the ocean, we "google", we "send from my iPad", we wear logos on our forehead... but thanks for the food for thoughts...
Martin (Marty) Smith's comment, July 18, 2012 6:10 AM
Thanks Therese. Included your comment in the post since it is so representative of my thinking before reading this article. Granted I read this piece very LATE last night (lol), but there is something in the conversations we are having that seems to move brands off their all knowing, all powerful pedestal. I used Mr. Clean because I started my career with P&G, the home of the all powerful brands and the creators of the soap opera. P&G's moving their ad dollars out of soap operas seemed an import SOT (sign of the times) a year (or so) ago. I agree brands are important still, but HOW and WHY are changing for me. Thanks. Marty
Martin (Marty) Smith's comment, July 18, 2012 10:28 PM
Sandy, Thanks for the Rescoop love. I liked this article too. Got me thinking late last night, not always an easy thing to do (lol). Marty
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Twitter's Credibility Problem

"Where you read something may impact credibility as much as what you read - especially if where you read something is on Twitter, according to a new study."

This interesting study related by Read Write Web shows that people tended to be skeptical when discovering a study on Twitter which is dominated by news but where they are mixed with celebrities updates and other tweets. Apparently an adverse effect on Twitter's credibility.

The study didn't say whether dedicated social curation was a remedy but it's an interesting possibility judging from the facts outlined in the report.


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Femfresh and Oreo's lessons in social-media crisis management | The Wall Blog

Femfresh and Oreo's lessons in social-media crisis management | The Wall Blog | Social on the GO!!! | Scoop.it
In the past few weeks, we have had two tales of social media, two controversies and two different results that are perfect examples of what brands should and...
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[Infographic] Survey: Consumers Are Concerned About Privacy, Tracking, Advertising

[Infographic] Survey: Consumers Are Concerned About Privacy, Tracking, Advertising | Social on the GO!!! | Scoop.it
How much do social and mobile service providers know about you? What are they doing with your personal information? If you're worried, you're not alone.
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Great Hire: Marissa Mayer Is Just What Yahoo Needs

Great Hire: Marissa Mayer Is Just What Yahoo Needs | Social on the GO!!! | Scoop.it
Surprise! Early and long-time Google executive Marissa Mayer is the new CEO of Yahoo - an unexpected, huge headline hire. This is a great move for Yahoo, which has stewed in mediocrity for years.
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