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Is Social Media Strategy Required or Redundant | social media strategy | Social Media Consulting - Convince & Convert

Is Social Media Strategy Required or Redundant | social media strategy | Social Media Consulting - Convince & Convert | Social on the GO!!! | Scoop.it

An "encounter" between Jay Baer and Guy Kawasaki ... really interesting and it gives to reflect on the social media world. [note mg]

 

Is Social media strategy required for all business? Or can you just get started? Jay Baer examines social media strategy and provides a social media ROI lesson.

 

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way.


Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. (edit: for clarity, this is the exact question he was asked: “Let’s say an entrepreneur is new to the whole social media thing. There’s a tendency to hire a consultant and formulate a plan. Is that the right approach?”) To which he replied:...

 

Read more: http://bit.ly/GT9LCK


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15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut

15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work! | The Marketing Nut | Social on the GO!!! | Scoop.it

An interesting post about randomness in bussines, with some questions as: What are your thoughts on randomness in business? Are you guilty of random acts of marketing or social media? Remember, the fist step is admitting such. The second is doing something about it. If you have broken the RAMMIE habit, how did you do it? [note mg]

 

Random Act of Marketing RAMs Attempt to drive business benefit that is NOT integrated, easily measured, nor integrated with other marketing tactics.

 

There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to “save the company.” It could be anything from a random LinkedIn group, social media campaign, planned “go viral” video” or who knows what.


The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success.

 

Read more: http://www.pammarketingnut.com/2012/02/15-reasons-random-acts-of-marketing-social-media-rams-dont-work/#


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Lisa Perkins Whitley Coleman's curator insight, March 12, 2013 8:50 PM

You must make sure your marketing activities fit in with your overal plan.  Random acts of marketing waste time and money!

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A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | Social on the GO!!! | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.

 

Overall, brands need to:

Identify what others are already doing in the space, and how successful they are. Identify areas of opportunity and weaknesses within their specific vertical. Identify what tactics a competitor is using to gain a competitive advantage.

 

What We’re Doing

 

We approach competitive research with these fundamental questions:

What is their link building strategy? How are they leveraging social media? Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach). How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.” Continuing the stalking with tips and tools. Read more: http://www.blueglass.com/blog/a-stalkers-guide-to-competitive-research/
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5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | Social on the GO!!! | Scoop.it

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.


Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots and fake accounts? Not really. It may have raised an eyebrow that someone applying for the most important job in the world would (allegedly) stoop to fakery to boost follower counts. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry.

 

(Nice analysis on it from Ian Lurie over at Conversation Marketing)


Being a former political consultant myself, this kerfuffle got me pondering about social media measurement and the bigger lessons of key performance indicators. I see five.


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Carey Leahy's comment, January 12, 2012 6:49 PM
Shared through facebook group - quality vs quantity!
Martin Gysler's comment, January 13, 2012 3:45 AM
Hi Carey, I'm glad you like this post and thank you to spread it to your online world. Cheers! Martin
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How To Fix Duplicate Content Penalties

How To Fix Duplicate Content Penalties | Social on the GO!!! | Scoop.it

The issue of duplicate content is a rather contentious one in the world of Search-Engine Optimization. There were for many years – and perhaps still to this day – myths floating round about duplicate content penalties.


Essentially, folks were told that if they produced duplicate content then they would be punished, and many thought that this meant you could not syndicate content, or post the same article on your site and another. Personally I think this was a ploy by Google to deter potential spammers.

 

You see, back when search engines first started to become popular, it was easy to rank in the top spots for your keywords by stuffing your website full of keywords. The black hat community used the same article on multiple pages and the search engines gave them good rankings. Thankfully, the algorithms are much more sophisticated these days and so are the users...


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Are You Utilizing a Content Strategy? - Blogging Tips

Are You Utilizing a Content Strategy? - Blogging Tips | Social on the GO!!! | Scoop.it
Successful bloggers are simply using a content strategy in their marketing efforts.

 

Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

 

In simple terms, they plan their content and their strategy...


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Karen du Toit's comment, October 25, 2011 7:37 AM
Thanks for the article! I shared it!
Martin Gysler's comment, October 25, 2011 7:41 AM
You're welcome Karen! I'm happy if is useful for you and your network. Cheers!
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6 Ways to Measure Your Social Media Results

6 Ways to Measure Your Social Media Results | Social on the GO!!! | Scoop.it
Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.

 

How much time are you spending on social media? Can you tell if it’s helping sales?

 

Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts?

 

That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance.

 

Her goal: to develop a framework for tying social media performance to business goals.

 

NOTE: Because Susan’s original research targeted enterprise-level companies, I interviewed her to add some small business insights. The following comments combine results of the research and that interview...


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9 Facebook Marketing Strategies to Build Super Fans | Social Media Examiner

9 Facebook Marketing Strategies to Build Super Fans | Social Media Examiner | Social on the GO!!! | Scoop.it

Are you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.

 

So how do you move a Potential Fan all the way up the ranks to Super Fan?

For starters, it takes time. Facebook success rarely happens overnight and unless you are a huge brand like Zappos or Target, patience, persistence, and hustle are all required to create a successful Facebook page.

 

There are also specific actions you can take to create a thriving Facebook page full of Super Fans.

The following nine core strategies will help you streamline your Facebook activity and turn your Facebook page into a success story....

[read full article http://j.mp/nTGa7j]


Via Giuseppe Mauriello, Martin Gysler, ABroaderView
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Why Klout matters. A Lot.

Why Klout matters. A Lot. | Social on the GO!!! | Scoop.it

Yes, this is a real invitation.

 

If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind.

 

Nothing seems to get rational people in a frenzy as much as Klout and its attempt to measure “influence.” I have immersed myself in the world of online power and influence over the past six months and feel like at this point I have probably studied this topic more than any person on earth! And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development.

 

Before I get into why, let’s knock a few obvious facts out of the way:

 

- Klout cannot measure every type of influence. Never has. Never will...


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Building Blogs is Like Building Muscles

Building Blogs is Like Building Muscles | Social on the GO!!! | Scoop.it

The idea for the video came out of the a Skype chat session I had with five readers who all worked through the 31 Days to Build a Better Blog workbook together. Their feedback was that they felt like they’d all signed up to the gym together and had just had a month of intense training. In each case, their blogs had grown (both in terms of content and traffic), and they’d come to the realization that daily blogging exercise was what had led to the results.


Transcription of Building Blogs is like Building Muscles

 

Hi. It’s Darren from ProBlogger here. Today I want to talk about a principle of blogging that I think most people understand but many bloggers I come across don’t actually do anything with that knowledge. And that is this: a blog is like a muscle, it only grows when you use it...


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Pinerly - your Pinterest friendly marketing dashboard

Pinerly - your Pinterest friendly marketing dashboard | Social on the GO!!! | Scoop.it

Maybe a tool that will help us to manage Pinterest... I look forward and I have subscribed... it's free... :) [note mg]

 

The easiest way to follow/unfollow pinners, view popular pins, schedule pins, and get statistics to know how to reach a larger audience. We help optimize your marketing strategies so that you can focus on your content.

 

Read more: http://www.pinerly.com/i/48jbb


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10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | Social on the GO!!! | Scoop.it

Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]

 

Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?

 

Curious about why some content that seems great doesn’t do anything to build the business?

 

“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.

 

Content all by itself — even terrific content — is just content.

 

It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.

 

But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …

 

Content marketing is a meaningless exercise without business goals.

 

Read more: http://www.copyblogger.com/content-marketing-goals/


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Drive More Traffic To your Blog by Submitting News and Articles

Drive More Traffic To your Blog by Submitting News and Articles | Social on the GO!!! | Scoop.it

After several experiments and tries, I finally did a setup for a community news section on FamousBloggers.net that I am satisfied with. So, I think it’s a good time to share this on the blog and announce the new Community News section for bloggers.

 

Also, I will give you some information on how I created the news section in case you are interested in implementing it on your own blog, however I won’t get deep into technical stuff, but I will point you to the right direction.

 

What is a Community News?

 

If you don’t know what community news section is, then let me give you a quick view…

 

The Community News section is a way of sharing knowledge, basically you have a section dedicated to receive links submissions from the community and publish it on your own blog. It’s so close to the idea of social bookmarking sites, but the technique and tools are different.

 

Read the full article: http://bit.ly/Az9c1p 


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Finding Balance in the Age of Digital Overload

Finding Balance in the Age of Digital Overload | Social on the GO!!! | Scoop.it

When the Author Dean Whitney says: "You need a “system” you can trust" I think it is right. Today we have so many information so that we really need a system [note Martin Gysler]

 

It's a new year and a great time to talk about goals and balance. If you are like me, your work is always with you. You wake up and check your email on the computer and if you're not near the computer, the iPhone or Blackberry is always within reach. As digital information becomes more accessible so to does our ability to communicate. For every actionable email there seems to be 10 emails with useful information and 100 useless cc's and spam emails. Then there’s the rest of life: mental, spiritual and physical realities. Our real world relationships, our dreams and our health needs to be in balance with all this digital information. Without proper and directed focus, years can go by without making significant progress.

 

Your life goals don’t ask you for permission to use “push notifications”

 

S.U.D.S or “Seemingly Unimportant Decisions”. Everyday we need to make hundreds, even thousands of decisions. From what to wear, eat, what time to get up, exercise, which emails to reply to, what to read, and how to spend our time. The problem is that all the really important and beneficial tasks don't bug you if you don’t perform them....


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What SEOs Must Learn from Adwords Folks

What SEOs Must Learn from Adwords Folks | Social on the GO!!! | Scoop.it

AdWords folks. They're the traders of the online marketing world. They spend their time analyzing scoreboards, making little improvements and brainstorming their next ideas. They split-test their ideas, scale the best and ditch the best. In a world where scarce resources force them to make choices over budget, positioning and copy, they're having to think totally differently to SEOs.

 

Rand posted back in 2008 about the disconnect between PPC spending and SEO spending. Despite the well documented differences in results, PPC is a science from the outset, but SEO still leaves lots to chance. AdWords folks live-and-die by the following five rules...


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What SEOs Must Learn from Adwords Folks

What SEOs Must Learn from Adwords Folks | Social on the GO!!! | Scoop.it

AdWords folks. They're the traders of the online marketing world. They spend their time analyzing scoreboards, making little improvements and brainstorming their next ideas. They split-test their ideas, scale the best and ditch the best. In a world where scarce resources force them to make choices over budget, positioning and copy, they're having to think totally differently to SEOs.

 

Rand posted back in 2008 about the disconnect between PPC spending and SEO spending. Despite the well documented differences in results, PPC is a science from the outset, but SEO still leaves lots to chance. AdWords folks live-and-die by the following five rules...


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3 Stats to Think About When Crafting Your Social Media Campaign

3 Stats to Think About When Crafting Your Social Media Campaign | Social on the GO!!! | Scoop.it

"The numbers speak for themselves and do not betray the poor quality that is provided by most companies in the area of social media. To convince you, read this article, which says a lot, supporting figures!"

 

There’s a lot involved with building your social media presence–so much so, that it’s easy for small business owners to feel overwhelmed and become unsure of what they should be focusing on. And then you come across some startling stats that show just how big the disconnect really is.

 

I present you with three social media stats to ponder. Think about how they may reflect your own social media strategy.


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Facebook users get a Flipboard-like magazine with NewsMix

Facebook users get a Flipboard-like magazine with NewsMix | Social on the GO!!! | Scoop.it

NewsMix launched its Facebook app today, which will allow people to follow posts from their fan pages in one, consolidated digital magazine.

 

You know the saying “fall through the cracks?” Well, Facebook’s news feed is a content chasm. Interesting posts from your liked pages can fall to the bottom and are often ignored, even though the content might be good. NewsMix takes your liked pages, whether they are news-oriented or not, and forms them into your own curated magazine within Facebook.

 

“I really think Facebook should fix the problem of … the news feed,” Francois Bochatay, chief executive of NewsMix’s parent company Sobees, told VentureBeat. “What we tried to fix is getting the news in one place. There should be another place for the friends.”...


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Facebook users get a Flipboard-like magazine with NewsMix

Facebook users get a Flipboard-like magazine with NewsMix | Social on the GO!!! | Scoop.it

NewsMix launched its Facebook app today, which will allow people to follow posts from their fan pages in one, consolidated digital magazine.

 

You know the saying “fall through the cracks?” Well, Facebook’s news feed is a content chasm. Interesting posts from your liked pages can fall to the bottom and are often ignored, even though the content might be good. NewsMix takes your liked pages, whether they are news-oriented or not, and forms them into your own curated magazine within Facebook.

 

“I really think Facebook should fix the problem of … the news feed,” Francois Bochatay, chief executive of NewsMix’s parent company Sobees, told VentureBeat. “What we tried to fix is getting the news in one place. There should be another place for the friends.”...


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