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Rescooped by Nikola Pohlupkov from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" onto Social on the GO!!!
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Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More | Social on the GO!!! | Scoop.it

This is a great tool for curators!

 

Intro:

 

"With a Web full of stuff, discovery is a hard problem. Search engines were the first tools on the scene, but their rankings still have a hard time identifying relevance the same way a human user would."

 

Excerpt:

 

Digging For Content

 

Thoora was founded in 2008, and it originally launched as a real-time news aggregator, which we covered back in 2009. But this new iteration is about much more than scanning the news.

 

This is a toolkit for users to explore and research topics, and it learns more about them as its users sort out what matters to them. It is a social tool - users can share topics, and the Thoora site features highlights - but the purpose of the tool is to turn up the most relevant content on the topic, no matter how deeply it's buried in the Web.

 

"We like to say that we're at the intersection of aggregation, curation and search," says Carrie Shaw, head of product at Thoora. As far as users are concerned, that's a good description, but the real value of Thoora comes from the learning algorithms at work behind the scenes. As users create topics, discover content and clean up the results, the Thoora engine gets better at recommendations.

 

http://www.readwriteweb.com/archives/thoora.php


Via janlgordon, ABroaderView
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5 Reasons Social Media Measurement is Making You Lie to Yourself

5 Reasons Social Media Measurement is Making You Lie to Yourself | Social on the GO!!! | Scoop.it

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see.


Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots and fake accounts? Not really. It may have raised an eyebrow that someone applying for the most important job in the world would (allegedly) stoop to fakery to boost follower counts. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry.

 

(Nice analysis on it from Ian Lurie over at Conversation Marketing)


Being a former political consultant myself, this kerfuffle got me pondering about social media measurement and the bigger lessons of key performance indicators. I see five.


Via Martin Gysler
Carey Leahy's comment, January 12, 2012 6:49 PM
Shared through facebook group - quality vs quantity!
Martin Gysler's comment, January 13, 2012 3:45 AM
Hi Carey, I'm glad you like this post and thank you to spread it to your online world. Cheers! Martin