Yesterday saw the 4th return of one of our favourite adopted annual holidays - No Trousers on the Tube Day, a English version of New York's long-established No Pants Subway Ride.
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Scooped by Nikola Pohlupkov onto Social on the GO!!! |
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In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here are some highlights from this article:
*** Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator: - Be knowledgeable and well read on your subject matter of choice;
***People want to connect with the human element of a brand and those that work for the organisation.
***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
***Steve’s top three emerging trends for media? 1) Building business models that incorporate curation;
Read full article http://j.mp/H17F45
Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg Via Giuseppe Mauriello, janlgordon Delete the scoop?
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Robert Dempsey of Dempsey Marketing interviewed Andrew Grill of PeopleBrowsr, the developers of Kred.
Measuring online influence seems to be pretty hot in the marketing world these days.
The interview is split into 2 Youtube videos and will take 37 minutes of your time to watch them both, but
**I can assure you that if you have an interest in Influence Metrics, your time will be very well spent!
Here's a synopsis:
PeopleBrowsr pays Twitter for their Firehose.
For better or worse, this means that they have access to EVERY Tweet dating back to 2008 – a total of 55Bn (from approx. 100m @names) at the time of the interview, raising by approximately 1 billion each week, or 10,000 a second.
Each of us can imagine some possible negative ramifications for Twitter selling our Tweets to whoever pays the fee,
**but this particular project is all about helping people and businesses. Grill sets up his thoughts on Influence by relating the difference between him being at a Networking event and traditional advertising.
He would scope the crowd looking for people who look interesting, stand near them and listen for a while, finally interjecting himself into the conversation when he feels he can add something.
This, contrasting with the traditional method of advertising: going into a crowd with a megaphone!
Kred currently has two measurements:
Influence score by local community, It will create communities based around locale and sphere of influence.
He defines Influence as changing people’s minds or getting them to take an action. Outreach score: This shows your generosity of sharing and thanking people for their tweets or recommendations People will be able to go back any number of days to see tweets of people who interest them. Kred will train people, not necessarily in how to raise their scores, bu]t in how to make use of what their numbers are telling them.
**Another aspect of Kred is that people can be awarded points for ‘offline influece’, such as awards they may have received
**Grill admits that it will be a couple of years before scoring platforms are able to bring people everything they might wish to see, but feels that we are on the right path.
Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"
Read full article & listen to interview here: [http://bit.ly/sLc2el] Via janlgordon Delete the scoop?
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