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Rescooped by Nikola Pohlupkov from Mobile Revolution onto Social on the GO!!!
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Is Google Out Innovating Apple? A: Google's Android Eating Apple's Lunch

Is Google Out Innovating Apple? A: Google's Android Eating Apple's Lunch | Social on the GO!!! | Scoop.it
From phys.org - December 19, 2012 4:08 AM

Google's Android is eating Apple's lunchPhys.OrgA store employee holds the Apple iPhone 4s (L) and a Samsung Galaxy S3 (R) in Seoul.

Marty Note
The core question for me is midway through this article. Is Apple being out innovated? In the end the Apple brand stands for innovation, so to lose even a tiny bit on that core competition means Apple entire brand is at risk.

This is the innovators' dilemma. How do you keep innovating at a pace that made your brand in the first place when it is easy to fall back into incremental improvements. If I had to bet on open source vs. command and control open source (the Apple Apps are watched like a hawk by Apple) then I choose open source as millions seem to be doing especially in those places that surf the first wave of cool tech (far east). 


Via Martin (Marty) Smith
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Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
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UK STUDY: Social Media Changing Customer Service

UK STUDY: Social Media Changing Customer Service | Social on the GO!!! | Scoop.it
From www.prdaily.com - July 5, 2012 4:09 AM

This article and infographic is from PR Daily and there are some encouraging findings about the social customer and the shift in customer service from call centers to social media engagement 

 

A recent U.K. study from Fishburn Hedges, found that 65 percent of consumers prefer social media for customer service concerns, while a mere 7 percent opt for call centers.

 

It would be interesting to see how this study compares with the customers in the US and what percentage of customers are using social media to engage with brands. Here's what caught my attention:

 

Don't let social media define you

 

**Your brand must define it. It mus be a continuation of a brand using the appropriate channels and not a kee-jerk reaction to following hows others are using it

 

**Customer data offers insight into behavior, but social media takes that to a different level, enabling brands to tap into emotions

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article infographic here: [http://bit.ly/MRplnd]


Via janlgordon
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