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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | Social on the GO!!! | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek
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Measuring Online Influence & It’s Impact On Social Media

Measuring Online Influence & It’s Impact On Social Media | Social on the GO!!! | Scoop.it

 

Robert Dempsey of Dempsey Marketing interviewed Andrew Grill of PeopleBrowsr, the developers of Kred.

 

Measuring online influence seems to be pretty hot in the marketing world these days.

 

The interview is split into 2 Youtube videos and will take 37 minutes of your time to watch them both, but

 

**I can assure you that if you have an interest in Influence Metrics, your time will be very well spent!

 

Here's a synopsis:

 

PeopleBrowsr pays Twitter for their Firehose.

 

For better or worse, this means that they have

access to EVERY Tweet dating back to 2008 – a total of 55Bn (from approx. 100m @names) at the time of the interview, raising by approximately 1 billion each week, or 10,000 a second.

 

Each of us can imagine some possible negative ramifications for Twitter selling our Tweets to whoever pays the fee,

 

**but this particular project is all about helping people and businesses.


Grill sets up his thoughts on Influence by relating the difference between him being at a Networking event and traditional

advertising.

 

He would scope the crowd looking for people who look interesting, stand near them and listen for a while, finally interjecting himself into the conversation when he feels he can add something.

 

This, contrasting with the traditional method of advertising: going into a crowd with a megaphone!

 

Kred currently has two measurements:

 

Influence score by local community, It will create communities based around locale and sphere of influence.

 

He defines Influence as changing people’s minds or getting them to take an action.


Outreach score: This shows your generosity of sharing and thanking people for their tweets or recommendations


People will be able to go back any number of days to see tweets of people who interest them.


Kred will train people, not necessarily in how to raise their scores, bu]t in how to make use of what their numbers are telling them.

 

**Another aspect of Kred is that people can be awarded points for ‘offline influece’, such as awards they may have received

 


**Grill admits that it will be a couple of years before scoring platforms are able to bring people everything they might wish to see, but feels that we are on the right path.

 

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

 

Read full article & listen to interview here: [http://bit.ly/sLc2el]


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