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Enterprise Social Media Marketing: How To Create A SOCIAL Business

Enterprise Social Media Marketing: How To Create A SOCIAL Business | Social on the GO!!! | Scoop.it
Peter Cardon: Social Business Goes to SchoolHuffington Post (blog)Increasingly, companies are using social media for other business goals: knowledge sharing, product development and innovation, talent management, and many forms of internal and...
Via Martin (Marty) Smith
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Jeff Domansky's curator insight, December 15, 2012 7:33 PM

Business and educators are getting the concept of "social business." They're just not all doing it yet.

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Social on the GO!!! | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Why is mobile important for B2B marketing?

Why is mobile important for B2B marketing? | Social on the GO!!! | Scoop.it
I think it was five years ago that someone first asked me what the use of mobile was within B2B Marketing. Then I struggled to think of anything worth reporting.
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Marty's Mobile Tsunami Summary of Wisdom of Crowds

Marty's Mobile Tsunami Summary of Wisdom of Crowds | Social on the GO!!! | Scoop.it

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10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | Social on the GO!!! | Scoop.it

Trend BriefingClick here to edit the content...


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janlgordon's curator insight, December 4, 2012 3:52 PM

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.


Here are some of the highlights that caught my attention:


Mega-trend of transparency in 2013?


**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.


**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:


  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013


Mobile Moments


**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...


Eco Trend for 2013


**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories


Selected by Jan Gordon covering: "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Vkmo1j]

Barbara Saunders's curator insight, December 11, 2012 2:26 PM

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013

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Mobile Commerce Is Ecommerce - $31B By 2015 USA [Infographic]

Mobile Commerce Is Ecommerce - $31B By 2015 USA [Infographic] | Social on the GO!!! | Scoop.it
Detailed Infographic covering the latest M-commerce statistics and Trends.

 

Marty Note
Sitting with some smart Internet marketing friends at Raleigh's Internet Summit I learned that the $100M website they manage now has 16% of sales coming from mobile phones and tablets. Wow, that is math even I can do without Excel. $16M in "Mobile Commerce" means the mobile tsunami is HERE. This infographic predicting $31B in US sales by 2015 and other helpful tidbits just underscore that e-commerce is now m-commerce. 

Other thing I keep reminding myself is MOBILE is way more than the phone. Mobile is about design, data structure and how you tell a story in a much smaller device. The other trend we are seeing that is critical is the phone is mobile devices are curating people's lives. If you don't look good and tell a attention-grabbing story in mobile you never earn the right to play on my laptop or desktop. Mobile is the gatekeeper, so EVEN if your mobile traffic stats stay low the influence of mobile devices is being felt.  

 

 


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Make Your Audience Your Newsroom: Civicboom

Make Your Audience Your Newsroom: Civicboom | Social on the GO!!! | Scoop.it

"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.

 

Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.

 

All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."

Read more about it here: http://thenextweb.com/media/2011/11/12/civicboom-this-open-platform-lets-organizations-request-content-from-their-audience/

 

Sign-up here:  https://www.civicboom.com/

 


Via Robin Good, janlgordon
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janlgordon's comment, November 15, 2011 4:28 PM
This is great Robin!
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Social on the GO!!! | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.

 

Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
more...
Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

Rescooped by Nikola Pohlupkov from Curation Revolution
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Social Media Is The Next Web - Brian Solis [more and more graphic]

Social Media Is The Next Web - Brian Solis [more and more graphic] | Social on the GO!!! | Scoop.it

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Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 9, 2012 6:42 AM

More And More People Connected To The Web For Longer Amounts of Time is a pretty great graphic and summary of our most Internet marketing future. This excellent article from trusted source Brian Solis implies the death of things such as:

* The static web (everything moves all the time now).

* The lecture web (all content is conversation now).

* The textual web (visuals, visuals and visuals rule).

* The one size fits all web (mobile, social and local now).

* The work web (web worming into all hours now).

 

The web's working its way into everything from our refrigerator telling us it is time for service to our Social, Local and Mobile dreams and desires is the ubiquitous web, the infinite waterfall web, the web whose presence is taken for granted and ever-present. 

In a way we will know we've succeeded as Internet marketers when the word "Internet' is no longer part of our job description. When we return to being "marketers" again because Internet is understood we've safely arrived at our destination - The Next Web.  

 


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10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | Social on the GO!!! | Scoop.it

Trend BriefingClick here to edit the content...


Via janlgordon
more...
janlgordon's curator insight, December 4, 2012 3:52 PM

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.


Here are some of the highlights that caught my attention:


Mega-trend of transparency in 2013?


**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.


**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:


  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013


Mobile Moments


**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...


Eco Trend for 2013


**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories


Selected by Jan Gordon covering: "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Vkmo1j]

Barbara Saunders's curator insight, December 11, 2012 2:26 PM

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013

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You Only Want SUPER Connectors On Mobile - Forrester Reports [48% of Americans] Because...

You Only Want SUPER Connectors On Mobile - Forrester Reports [48% of Americans] Because... | Social on the GO!!! | Scoop.it
VentureBeatForrester on mobile marketing: who you do — and do not — want to targetVentureBeatForrester released a new report today on mobile marketing. As it turns out, there's only one group of mobile customers that marketers want to target.
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Mobile Commerce Is Ecommerce - $31B By 2015 USA [Infographic]

Mobile Commerce Is Ecommerce - $31B By 2015 USA [Infographic] | Social on the GO!!! | Scoop.it
Detailed Infographic covering the latest M-commerce statistics and Trends.

 

Marty Note
Sitting with some smart Internet marketing friends at Raleigh's Internet Summit I learned that the $100M website they manage now has 16% of sales coming from mobile phones and tablets. Wow, that is math even I can do without Excel. $16M in "Mobile Commerce" means the mobile tsunami is HERE. This infographic predicting $31B in US sales by 2015 and other helpful tidbits just underscore that e-commerce is now m-commerce. 

Other thing I keep reminding myself is MOBILE is way more than the phone. Mobile is about design, data structure and how you tell a story in a much smaller device. The other trend we are seeing that is critical is the phone is mobile devices are curating people's lives. If you don't look good and tell a attention-grabbing story in mobile you never earn the right to play on my laptop or desktop. Mobile is the gatekeeper, so EVEN if your mobile traffic stats stay low the influence of mobile devices is being felt.  

 

 


Via Martin (Marty) Smith
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Mobile is Rapidly Evolving the World [Revolutionary Most Popular]

Mobile is Rapidly Evolving the World [Revolutionary Most Popular] | Social on the GO!!! | Scoop.it

Marty Note
Reviewing analytics shows this post won a Revolutionary Most Popular award.

The first time I can remember realizing how critical mobile phones were to people was back in 2006, while I was working in India.

***** Cool Forbes post and boy Fobes gets this whole digital revolution thing. Kudos to Forbes. Marty


Via Wildcat2030, michel verstrepen
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