Social on the GO!!!
Follow
Find tag "klout"
3.4K views | +0 today
Social on the GO!!!
Social Media Throughout
Your new post is loading...
Your new post is loading...
Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
Scoop.it!

Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Social on the GO!!! | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...

Via janlgordon
more...
janlgordon's comment, December 15, 2012 9:56 AM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 6:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 6:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...

Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

Why Klout matters. A Lot.

Why Klout matters. A Lot. | Social on the GO!!! | Scoop.it

Yes, this is a real invitation.

 

If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind.

 

Nothing seems to get rational people in a frenzy as much as Klout and its attempt to measure “influence.” I have immersed myself in the world of online power and influence over the past six months and feel like at this point I have probably studied this topic more than any person on earth! And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development.

 

Before I get into why, let’s knock a few obvious facts out of the way:

 

- Klout cannot measure every type of influence. Never has. Never will...


Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
Scoop.it!

Why Don't Companies understand Real Digital influence?

Why Don't Companies understand Real Digital influence? | Social on the GO!!! | Scoop.it
Influence is such a hot topic in the digital industry yet there remains widespread misunderstanding over how it works, argues Dr Michael Wu, Chief Scientist at social community specialists Lithium Technologies...

Via janlgordon
more...
janlgordon's comment, December 15, 2012 9:56 AM
Robin Martin, thank you for rescooping this article and being a very loyal follower, I really appreciate it! I might not always be able to acknowledge everyone here because I am very busy launching Curatti at the moment and that is two full time jobs. Thanks again.
ThePinkSalmon's comment, December 15, 2012 6:22 PM
Very interesting!!
PaolaRicaurte's curator insight, December 16, 2012 6:21 AM

A really interest topic and something I've been trying to explain to some people: Social Network Analysis is science, nothing to do with your "cool" marketing tools...