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Social on the GO!!!
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Rescooped by Nikola Pohlupkov from Music business
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Google Goes To Battle With Apple For Your Music, Movies, And Books - Whose Side Are You On?

Google Goes To Battle With Apple For Your Music, Movies, And Books - Whose Side Are You On? | Social on the GO!!! | Scoop.it
Google and Apple are now competing for everything you want to see or buy on a screen. Here's where you fit in, and how you can survive with your stuff intact.

Via Jérôme Rastoldo
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Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
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Music, Film, TV: How social media changed the entertainment experience - Brian Solis

Music, Film, TV: How social media changed the entertainment experience - Brian Solis | Social on the GO!!! | Scoop.it

Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg]

 

Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.


The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”

 

According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.

 

Read more: http://bit.ly/JRgjbp


Via Martin Gysler
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John van den Brink's comment, May 15, 2012 4:56 PM
Thank you Martin!
Martin Gysler's comment, May 15, 2012 7:00 PM
You're welcome John! I'm back... :)