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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Social on the GO!!! | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

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5 Best Practices Every Content Curator Should Follow

5 Best Practices Every Content Curator Should Follow | Social on the GO!!! | Scoop.it

I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community.

 

I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about.

 

Here are some highlights:

 

Be part of the content ecosystem

 

**What a curator should do is embrace content both as a marketer and an organizer

 

Follow a schedule

 

**No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule

 

**Be consistent and post at the same time everyday so your readers will know when to expect new content

 

**consistency and regularity brings new users and helps you build a loyal fan base

 

Embrace multi platforms

 

**Put your work where your audience is, today you have to go to them (more about this in the article)

 

Engage and Participate

 

**Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information

 

**This is a great way to build relationships with bloggers and other curators (more on this in the article)

 

Share, Don't Steal

 

**Last but definitely not least, you must acknowledge the source, there are no exceptions

 

**When people choose to listen to you, it's because you've proven to separate the signal from the noise

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://on.mash.to/Jk8uWH]


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janlgordon's comment, April 29, 2012 6:06 PM
Hi John, It's funny, we can read these articles over and over but I always find something new each time I read them. How about you?
John van den Brink's comment, April 30, 2012 2:50 AM
Hi Jan, correct. Everytime I think "oh, I know already" But when I read the article I always find one or two things that I didn't knew already :)
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The Key Role Of Quality Curation in the Future of Media

The Key Role Of Quality Curation in the Future of Media | Social on the GO!!! | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

 

 

 

Here are some highlights from this article:

 

*** Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

***People want to connect with the human element of a brand and those that work for the organisation.

 

***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

***Steve’s top three emerging trends for media?

1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.

 

Read full article http://j.mp/H17F45

 

Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. 

If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello, janlgordon
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Is Content Curation the New Community Builder?

Is Content Curation the New Community Builder? | Social on the GO!!! | Scoop.it

This piece was written by Eric Brown for social media explorer.

 

I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of  machine aggregation and Human Curation) are starting to pick up steam.

 

Here are some highlights:

 

Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

The author says and I agree with him:

 

 

**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".

 

There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:

 

**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.

 

**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC

 

**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article: [http://bit.ly/kmZvJg]

 


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Alessio Manca's comment, May 23, 2012 4:36 AM
What a truth! TY!!
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Content Curation In 45 Minutes A Day... And Free

Content Curation In 45 Minutes A Day... And Free | Social on the GO!!! | Scoop.it

I’m sure a lot of you guys have looked into curation software available ...

Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free.

 

Step One – Define your Parameters

Define your parameters by where you want the goods to go. Make sure everything is accessible from the beginning so you can leverage your curated content efficiently from the start.


Step Two – Choose your Weapons

e.g. Timely.is; G+ and FB

 

Step Three – Be Intentional with your Schedule

I can’t speak to your industry/niche but I can tell you that when I do my curation at somewhere between 6 and 8am EST I find a goldmine of posts that are brand-flipping-new

 

Step Four – Be Crazy Time Sensitive

I make sure to only curate content that is timely [less than 1% of the time curate something more than 24 hours old]

Open up a google search and type in “content marketing” at the beginning of my day, and set it to the last 24 hours.

 

Step Five – Be Consistent

As long as you are curating the same general stuff over and over it will work for you.


Notice: Steps 1-5 are all about the setup or protocol. Steps 6-9 are the actual daily work.

 

Step Six – Prepare for Battle

Open windows to the following places:

Google search
Timely.is
WP dashboard to my curation site
Google +
Facebook
Twitter
I also have a Word document open

 

Step Seven – Get Rolling

e.g. search for the term “content marketing” in the last 24 hours as shown above; grab 5 or 6 posts that are relevant and make tweets about them and put them on timely/buffer/scoopit

 

Step Eight – Natural Overflow

Doing twitter first thing after curation is great, if you have the time.

20-30 minutes after you have your automated posts in place to interact with your feed, clean out the spam tweeps, follow back the real people, etc.

 

Step Nine – Use what you Learn

Use your curation is as the basis for your own blogs

Not regurgitation, but rather letting your new-found knowledge fuel your next post. Or, add to the list of blog ideas you have on a running list somewhere.

 

Setting aside this 45 minutes a day to get the most relevant pieces of content your industry has to offer can not only fill your feeds, but it can also fuel your entire day. And it should, because you should be talking about the latest things in your industry.

 

Great ideas by Amie Marse - http://bit.ly/HfET6B ;


Via maxOz, janlgordon
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Matmi's comment, April 5, 2012 8:16 AM
Some great tips. Would you also spend the time commenting on the curated posts? I know there are some who believe that it is a necessity and others who feel there is no need as you are merely helping others to filter the noise. I try to mix it up depending on time available.
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Make Your Audience Your Newsroom: Civicboom

Make Your Audience Your Newsroom: Civicboom | Social on the GO!!! | Scoop.it

"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.

 

Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.

 

All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."

Read more about it here: http://thenextweb.com/media/2011/11/12/civicboom-this-open-platform-lets-organizations-request-content-from-their-audience/

 

Sign-up here:  https://www.civicboom.com/

 


Via Robin Good, janlgordon
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janlgordon's comment, November 15, 2011 4:28 PM
This is great Robin!