Social on the GO!!!
Follow
Find tag "content"
3.4K views | +5 today
Social on the GO!!!
Social Media Throughout
Your new post is loading...
Your new post is loading...
Rescooped by Nikola Pohlupkov from Ecom Revolution
Scoop.it!

Why AnswerHub Rocks Ecom SEO

Why AnswerHub Rocks Ecom SEO | Social on the GO!!! | Scoop.it
AnswerHub gives you the power to create themed, scalable and customized knowledge sharing Q&A communities that are fully integrated with your infrastructure...

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, December 6, 2012 5:07 AM

After a year of investigation I came to a conclusion. The MOST over subscribed under published content is Q&A content. There is an infinite waterfall effect in Q&A too. No matter how much you make it can be more. The demand is that great.

There is an art to creating Q&A content. One off content isolated from each other pales compared to the juice you can create by developing a Q&A silo. Better yet, don't. Hire my friends at AnswerHub to help you whitelabel a Q&A solution FAST on their servers.

Normally I advocate moving content inside your stack, but AnswerHub has figured out how to move juice you create in your white labeled Q&A silo coming 100% to YOU. They don't curate a Google-juice socialism I do advocate in other circumstances (when you control the platform).

No in the case of your Q&A hub some good old fashioned seeding and the right architecture makes all the difference. Oh, btw AnswerHub has built in gamificaiton because, as Google proved with Confucius, Q&A without incentive doesn't work.

Want to raise your topline ecom revenue in this content is king post Panda world? Fastest, cheapest way I know to do that is add Q&A content and AnswerHub is the best tool I've found to do that.

Rescooped by Nikola Pohlupkov from AtDotCom Social media
Scoop.it!

What Is Your Content Marketing IQ?

What Is Your Content Marketing IQ? | Social on the GO!!! | Scoop.it
What is content marketing? More and more, content marketing is becoming an essential part of brand promotion. But what do you know about how it works? What is content marketing able to do for you?

Via Martin (Marty) Smith, John van den Brink
more...
Martin (Marty) Smith's curator insight, December 5, 2012 9:51 PM

Darn, brilliant idea for a post. Add QUIZ to the end of almost any competititve keyword phrase and you open up all new territory as this post proves. 

Rescooped by Nikola Pohlupkov from Measuring the Networked Nonprofit
Scoop.it!

Visualizing Connections In Data & Analyzing Information

Visualizing Connections In Data & Analyzing Information | Social on the GO!!! | Scoop.it

For many data visualization projects, information comes from a source that has already done some aggregation. This is both a blessing and a curse. Aggregation definitely simplifies the analysis and visualization process, but it can also greatly reduce the visualization and analysis options. This is because aggregation often destroys connections in data. For this reason, it's critical to have an in-depth and thorough knowledge and understanding of the information from aggregated information. There are several different visualization techniques that open up once we have the original data, such as Euler diagrams and parallel sets.

 

The extra information that can be obtained from visualizations is important to gaining a full understanding of the data, and it can lead to a much more interesting story, as well as far better visualizations and more accurate connections and links within those visualizations.

So, when gathering data about something, remember to dig deeper into it, as there are many important connections that happen within data that can provide knowledge beyond just a simple average or total.

 

To learn more about the value of these connections, sourcing accurate data, and how it is transformed into useful graphics, read the complete article and check out the case study used to convey the main points outlined above...


Via Lauren Moss, Beth Kanter
more...
kurakura's comment, November 15, 2012 2:17 AM
the last graph on that page is really useful for understanding the data?
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

Twitter Content Strategy Guide

Twitter Content Strategy Guide | Social on the GO!!! | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Social on the GO!!! | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler
more...
Martin (Marty) Smith's comment, April 29, 2013 4:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 5:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 5:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

Twitter Content Strategy Guide

Twitter Content Strategy Guide | Social on the GO!!! | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
Scoop.it!

Content Curation: What it is and Why it's So Hot!

Content Curation: What it is and Why it's So Hot! | Social on the GO!!! | Scoop.it

This piece came to my attention by Judy Gombita  who shared it on Google+. It was written by Bob Geller and it's one of the best articles on content curation that I have seen in a long time.

 

Here are some highlights:

 

**Blow Out Content Marketing and Lead Social Conversations with Content Curation...

 

Great tips for Effective Content Curation

 

**Great content curation is part science and art.

 

**To do a good job, you need to have an understanding of your market space and how to make best use of the search and publishing tools.

 

**It requires a keen eye and instinct for topics that align with the expertise of executives, brand attributes and customer interests.

 

Tom Riddle, CEO of CIThread, a hosted content curation platform, says

 

"great content curation happens when three elements come together:

 

**SME - subject matter expertise 

 

**a focused objective and a strong voice in response to an article

 

**tweet or post that happens to be at the nexus of your expertise and the objective. If this happens, you will find yourself writing the right words.

 

Takeaways:

 

**if you are in marketing, you should care about content curation because it just works!

 

**There are a range of tools, as you will see, that can help you transcend casual efforts to help boost organizational social media and content marketing efforts.

 

**Content curation gives marketing and social media teams the tools they need to turbo charge social media publishing and engagement efforts; it is an increasingly critical function, and an area that should be understood and mastered.

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here [http://bit.ly/GM2tmg]

 


Via janlgordon
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Social on the GO!!!
Scoop.it!

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More | Social on the GO!!! | Scoop.it

This is a great tool for curators!

 

Intro:

 

"With a Web full of stuff, discovery is a hard problem. Search engines were the first tools on the scene, but their rankings still have a hard time identifying relevance the same way a human user would."

 

Excerpt:

 

Digging For Content

 

Thoora was founded in 2008, and it originally launched as a real-time news aggregator, which we covered back in 2009. But this new iteration is about much more than scanning the news.

 

This is a toolkit for users to explore and research topics, and it learns more about them as its users sort out what matters to them. It is a social tool - users can share topics, and the Thoora site features highlights - but the purpose of the tool is to turn up the most relevant content on the topic, no matter how deeply it's buried in the Web.

 

"We like to say that we're at the intersection of aggregation, curation and search," says Carrie Shaw, head of product at Thoora. As far as users are concerned, that's a good description, but the real value of Thoora comes from the learning algorithms at work behind the scenes. As users create topics, discover content and clean up the results, the Thoora engine gets better at recommendations.

 

http://www.readwriteweb.com/archives/thoora.php


Via janlgordon, ABroaderView, Nikola Pohlupkov
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
Scoop.it!

22 Ways to Create Compelling Content When You're Stuck [Infographic] |

22 Ways to Create Compelling Content When You're Stuck [Infographic] | | Social on the GO!!! | Scoop.it

This is the first infographic from Copyblogger based on an earlier piece he did entitled 21 Ways to Create Content When You Don't Have a Clue.   

It's an excellent presentation, consistent with all of his wonderful content many of us have been reading for a long time and he even gives us one more .

 

Here are some highlights from the original article:

 

"If you're coming up flat and you can't think of what to do try some of these ideas":

 

**Curate content. Find your ten favorite websites, and then find your favorite post on each of them.

 

**Publish a post listing these top ten posts, and explain why you like them. You don’t even have to think about being creative, and everyone you feature there will appreciate it.

 

**This is what we do with our Best of the Web feature, and there are lots of other examples.

 

**Ask friends for ideas. If you’re tapped for ideas, then reach out to your friends and colleagues, and ask them what they’d like you to write about.

 

**You can do this with offline friends, or with like-minded online entrepreneurs.

 

**If you’re not already part of a mastermind group, then reach out to a few bloggers that are about as big as you are, and suggest starting one.

 

Selected and curated by Jan Gordon covering "Content Curation, Social Business & Beyond"

 

See infographic here: [http://www.copyblogger.com/create-content-infographic/]

 

See article here: [http://www.copyblogger.com/create-content-ideas/]


Via janlgordon
more...
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

How To Fix Duplicate Content Penalties

How To Fix Duplicate Content Penalties | Social on the GO!!! | Scoop.it

The issue of duplicate content is a rather contentious one in the world of Search-Engine Optimization. There were for many years – and perhaps still to this day – myths floating round about duplicate content penalties.


Essentially, folks were told that if they produced duplicate content then they would be punished, and many thought that this meant you could not syndicate content, or post the same article on your site and another. Personally I think this was a ploy by Google to deter potential spammers.

 

You see, back when search engines first started to become popular, it was easy to rank in the top spots for your keywords by stuffing your website full of keywords. The black hat community used the same article on multiple pages and the search engines gave them good rankings. Thankfully, the algorithms are much more sophisticated these days and so are the users...


Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
Scoop.it!

Make Your Audience Your Newsroom: Civicboom

Make Your Audience Your Newsroom: Civicboom | Social on the GO!!! | Scoop.it

"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.

 

Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.

 

All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."

Read more about it here: http://thenextweb.com/media/2011/11/12/civicboom-this-open-platform-lets-organizations-request-content-from-their-audience/

 

Sign-up here:  https://www.civicboom.com/

 


Via Robin Good, janlgordon
more...
janlgordon's comment, November 15, 2011 1:28 PM
This is great Robin!
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

Are You Utilizing a Content Strategy? - Blogging Tips

Are You Utilizing a Content Strategy? - Blogging Tips | Social on the GO!!! | Scoop.it
Successful bloggers are simply using a content strategy in their marketing efforts.

 

Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

 

In simple terms, they plan their content and their strategy...


Via Martin Gysler
more...
Karen du Toit's comment, October 25, 2011 4:37 AM
Thanks for the article! I shared it!
Martin Gysler's comment, October 25, 2011 4:41 AM
You're welcome Karen! I'm happy if is useful for you and your network. Cheers!
Rescooped by Nikola Pohlupkov from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
Scoop.it!

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More | Social on the GO!!! | Scoop.it

This is a great tool for curators!

 

Intro:

 

"With a Web full of stuff, discovery is a hard problem. Search engines were the first tools on the scene, but their rankings still have a hard time identifying relevance the same way a human user would."

 

Excerpt:

 

Digging For Content

 

Thoora was founded in 2008, and it originally launched as a real-time news aggregator, which we covered back in 2009. But this new iteration is about much more than scanning the news.

 

This is a toolkit for users to explore and research topics, and it learns more about them as its users sort out what matters to them. It is a social tool - users can share topics, and the Thoora site features highlights - but the purpose of the tool is to turn up the most relevant content on the topic, no matter how deeply it's buried in the Web.

 

"We like to say that we're at the intersection of aggregation, curation and search," says Carrie Shaw, head of product at Thoora. As far as users are concerned, that's a good description, but the real value of Thoora comes from the learning algorithms at work behind the scenes. As users create topics, discover content and clean up the results, the Thoora engine gets better at recommendations.

 

http://www.readwriteweb.com/archives/thoora.php


Via janlgordon, ABroaderView
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Ecom Revolution
Scoop.it!

Why AnswerHub Rocks Ecom SEO

Why AnswerHub Rocks Ecom SEO | Social on the GO!!! | Scoop.it
AnswerHub gives you the power to create themed, scalable and customized knowledge sharing Q&A communities that are fully integrated with your infrastructure...

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, December 6, 2012 5:07 AM

After a year of investigation I came to a conclusion. The MOST over subscribed under published content is Q&A content. There is an infinite waterfall effect in Q&A too. No matter how much you make it can be more. The demand is that great.

There is an art to creating Q&A content. One off content isolated from each other pales compared to the juice you can create by developing a Q&A silo. Better yet, don't. Hire my friends at AnswerHub to help you whitelabel a Q&A solution FAST on their servers.

Normally I advocate moving content inside your stack, but AnswerHub has figured out how to move juice you create in your white labeled Q&A silo coming 100% to YOU. They don't curate a Google-juice socialism I do advocate in other circumstances (when you control the platform).

No in the case of your Q&A hub some good old fashioned seeding and the right architecture makes all the difference. Oh, btw AnswerHub has built in gamificaiton because, as Google proved with Confucius, Q&A without incentive doesn't work.

Want to raise your topline ecom revenue in this content is king post Panda world? Fastest, cheapest way I know to do that is add Q&A content and AnswerHub is the best tool I've found to do that.

Rescooped by Nikola Pohlupkov from Measuring the Networked Nonprofit
Scoop.it!

Visualizing Connections In Data & Analyzing Information

Visualizing Connections In Data & Analyzing Information | Social on the GO!!! | Scoop.it

For many data visualization projects, information comes from a source that has already done some aggregation. This is both a blessing and a curse. Aggregation definitely simplifies the analysis and visualization process, but it can also greatly reduce the visualization and analysis options. This is because aggregation often destroys connections in data. For this reason, it's critical to have an in-depth and thorough knowledge and understanding of the information from aggregated information. There are several different visualization techniques that open up once we have the original data, such as Euler diagrams and parallel sets.

 

The extra information that can be obtained from visualizations is important to gaining a full understanding of the data, and it can lead to a much more interesting story, as well as far better visualizations and more accurate connections and links within those visualizations.

So, when gathering data about something, remember to dig deeper into it, as there are many important connections that happen within data that can provide knowledge beyond just a simple average or total.

 

To learn more about the value of these connections, sourcing accurate data, and how it is transformed into useful graphics, read the complete article and check out the case study used to convey the main points outlined above...


Via Lauren Moss, Beth Kanter
more...
kurakura's comment, November 15, 2012 2:17 AM
the last graph on that page is really useful for understanding the data?
Rescooped by Nikola Pohlupkov from Measuring the Networked Nonprofit
Scoop.it!

Visualizing Connections In Data & Analyzing Information

Visualizing Connections In Data & Analyzing Information | Social on the GO!!! | Scoop.it

For many data visualization projects, information comes from a source that has already done some aggregation. This is both a blessing and a curse. Aggregation definitely simplifies the analysis and visualization process, but it can also greatly reduce the visualization and analysis options. This is because aggregation often destroys connections in data. For this reason, it's critical to have an in-depth and thorough knowledge and understanding of the information from aggregated information. There are several different visualization techniques that open up once we have the original data, such as Euler diagrams and parallel sets.


The extra information that can be obtained from visualizations is important to gaining a full understanding of the data, and it can lead to a much more interesting story, as well as far better visualizations and more accurate connections and links within those visualizations.

So, when gathering data about something, remember to dig deeper into it, as there are many important connections that happen within data that can provide knowledge beyond just a simple average or total.


To learn more about the value of these connections, sourcing accurate data, and how it is transformed into useful graphics, read the complete article and check out the case study used to convey the main points outlined above...


Via Lauren Moss, Beth Kanter
more...
kurakura's comment, November 15, 2012 2:17 AM
the last graph on that page is really useful for understanding the data?
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | Social on the GO!!! | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team

 

Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.

 

There is Work to Be Done Before Your Team Begins:

 

There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.

 

Read more: http://bit.ly/M0gEc7


Via Martin Gysler
more...
John van den Brink's comment, June 14, 2012 6:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 12:43 PM
You're welcome John, great you like it!
Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
Scoop.it!

Curating People is As Important as Curating Content - Here's Why

Curating People is As Important as Curating Content - Here's Why | Social on the GO!!! | Scoop.it

I curated and posted this a few months ago but feel it's relevant and timely today. (What brought this to mind was another important article written by Axel Schultze, which I have commented on below.

 

Here's what I said about Gideon Rosenblatt's post.

 

This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.

 

"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."

 

**In the world of the information networker, curating content is only half the game. The other half is curating the curators.

 

**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.

 

**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.  

 

My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us!  It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!). 

 

By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience. 

 

**This in turn can make us far more effective and informative consumers as well as curators, when we widen our own circles.

 

Great article by Axel Schultze CEO of xee.me

 

"Why SEO will Be Gone in 5 to 10 Years" as he talks about "Relationships and Recommendations Soon More Valuable Than SEO" (Robin Good)

 

Jan Gordon: "Here's what caught my attention:

 

Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

**Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr

 

Via janlgordon

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Image by Istockphoto  from an article by Social Media Examiner

 

Read the full article: [http://bit.ly/AxRrEr]


Via janlgordon, k3hamilton, juandoming, Ilya Levin
more...
janlgordon's comment, March 15, 2012 5:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 12:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 17, 2012 11:28 PM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
Scoop.it!

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Social on the GO!!! | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.

 

These steps apply to your overall content marketing strategy whether you're creating or curating content.

 

The challenge:

 

**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. 

 

Here are the four steps:

 

As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.

 

**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.

 

**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.

 

**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.

 

**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.

 

**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


Via Martin Gysler, janlgordon
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
Scoop.it!

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Social on the GO!!! | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.

 

These steps apply to your overall content marketing strategy whether you're creating or curating content.

 

The challenge:

 

**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. 

 

Here are the four steps:

 

As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.

 

**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.

 

**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.

 

**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.

 

**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.

 

**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


Via Martin Gysler, janlgordon
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Social on the GO!!!
Scoop.it!

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More | Social on the GO!!! | Scoop.it

This is a great tool for curators!

 

Intro:

 

"With a Web full of stuff, discovery is a hard problem. Search engines were the first tools on the scene, but their rankings still have a hard time identifying relevance the same way a human user would."

 

Excerpt:

 

Digging For Content

 

Thoora was founded in 2008, and it originally launched as a real-time news aggregator, which we covered back in 2009. But this new iteration is about much more than scanning the news.

 

This is a toolkit for users to explore and research topics, and it learns more about them as its users sort out what matters to them. It is a social tool - users can share topics, and the Thoora site features highlights - but the purpose of the tool is to turn up the most relevant content on the topic, no matter how deeply it's buried in the Web.

 

"We like to say that we're at the intersection of aggregation, curation and search," says Carrie Shaw, head of product at Thoora. As far as users are concerned, that's a good description, but the real value of Thoora comes from the learning algorithms at work behind the scenes. As users create topics, discover content and clean up the results, the Thoora engine gets better at recommendations.

 

http://www.readwriteweb.com/archives/thoora.php


Via janlgordon, ABroaderView, Nikola Pohlupkov
more...
No comment yet.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
Scoop.it!

10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | Social on the GO!!! | Scoop.it

Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]

 

Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?

 

Curious about why some content that seems great doesn’t do anything to build the business?

 

“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.

 

Content all by itself — even terrific content — is just content.

 

It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.

 

But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …

 

Content marketing is a meaningless exercise without business goals.

 

Read more: http://www.copyblogger.com/content-marketing-goals/


Via Martin Gysler
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Social on the GO!!!
Scoop.it!

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More | Social on the GO!!! | Scoop.it

This is a great tool for curators!

 

Intro:

 

"With a Web full of stuff, discovery is a hard problem. Search engines were the first tools on the scene, but their rankings still have a hard time identifying relevance the same way a human user would."

 

Excerpt:

 

Digging For Content

 

Thoora was founded in 2008, and it originally launched as a real-time news aggregator, which we covered back in 2009. But this new iteration is about much more than scanning the news.

 

This is a toolkit for users to explore and research topics, and it learns more about them as its users sort out what matters to them. It is a social tool - users can share topics, and the Thoora site features highlights - but the purpose of the tool is to turn up the most relevant content on the topic, no matter how deeply it's buried in the Web.

 

"We like to say that we're at the intersection of aggregation, curation and search," says Carrie Shaw, head of product at Thoora. As far as users are concerned, that's a good description, but the real value of Thoora comes from the learning algorithms at work behind the scenes. As users create topics, discover content and clean up the results, the Thoora engine gets better at recommendations.

 

http://www.readwriteweb.com/archives/thoora.php


Via janlgordon, ABroaderView, Nikola Pohlupkov
more...
No comment yet.
Rescooped by Nikola Pohlupkov from Social on the GO!!!
Scoop.it!

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More | Social on the GO!!! | Scoop.it

This is a great tool for curators!

 

Intro:

 

"With a Web full of stuff, discovery is a hard problem. Search engines were the first tools on the scene, but their rankings still have a hard time identifying relevance the same way a human user would."

 

Excerpt:

 

Digging For Content

 

Thoora was founded in 2008, and it originally launched as a real-time news aggregator, which we covered back in 2009. But this new iteration is about much more than scanning the news.

 

This is a toolkit for users to explore and research topics, and it learns more about them as its users sort out what matters to them. It is a social tool - users can share topics, and the Thoora site features highlights - but the purpose of the tool is to turn up the most relevant content on the topic, no matter how deeply it's buried in the Web.

 

"We like to say that we're at the intersection of aggregation, curation and search," says Carrie Shaw, head of product at Thoora. As far as users are concerned, that's a good description, but the real value of Thoora comes from the learning algorithms at work behind the scenes. As users create topics, discover content and clean up the results, the Thoora engine gets better at recommendations.

 

http://www.readwriteweb.com/archives/thoora.php


Via janlgordon, ABroaderView, Nikola Pohlupkov
more...
No comment yet.
Rescooped by Nikola Pohlupkov from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
Scoop.it!

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More

Thoora Turns Up Most Relevant Content Around Topics That Matter To Users & More | Social on the GO!!! | Scoop.it

This is a great tool for curators!

 

Intro:

 

"With a Web full of stuff, discovery is a hard problem. Search engines were the first tools on the scene, but their rankings still have a hard time identifying relevance the same way a human user would."

 

Excerpt:

 

Digging For Content

 

Thoora was founded in 2008, and it originally launched as a real-time news aggregator, which we covered back in 2009. But this new iteration is about much more than scanning the news.

 

This is a toolkit for users to explore and research topics, and it learns more about them as its users sort out what matters to them. It is a social tool - users can share topics, and the Thoora site features highlights - but the purpose of the tool is to turn up the most relevant content on the topic, no matter how deeply it's buried in the Web.

 

"We like to say that we're at the intersection of aggregation, curation and search," says Carrie Shaw, head of product at Thoora. As far as users are concerned, that's a good description, but the real value of Thoora comes from the learning algorithms at work behind the scenes. As users create topics, discover content and clean up the results, the Thoora engine gets better at recommendations.

 

http://www.readwriteweb.com/archives/thoora.php


Via janlgordon, ABroaderView
more...
No comment yet.