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Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Social on the GO!!! | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


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Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Social on the GO!!! | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.

 

These steps apply to your overall content marketing strategy whether you're creating or curating content.

 

The challenge:

 

**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. 

 

Here are the four steps:

 

As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.

 

**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.

 

**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.

 

**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.

 

**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.

 

**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


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Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Social on the GO!!! | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.

 

These steps apply to your overall content marketing strategy whether you're creating or curating content.

 

The challenge:

 

**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.

 

The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. 

 

Here are the four steps:

 

As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.

 

**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.

 

**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.

 

**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.

 

**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.

 

**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.

 

Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | Social on the GO!!! | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.

 

Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.

 

What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.

 

So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...

 

Read more: http://bit.ly/IjmxO3


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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | Social on the GO!!! | Scoop.it

A simple guide to understanding how to effectively use Twitter hashtags in marketing and how you shouldn't! [note mg]

 

Every time we host live webinars (and as this long list suggests, that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain!

 

What is a hashtag?

 

A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags.

 

What does a hashtag do?

 

A Twitter hashtag ties the conversations of different users into one stream, which you can find by searching the hastag in Twitter Search or by using a third-party monitoring tool such as HootSuite.

 

Read more: http://bit.ly/K8LKcQ


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angel Graham's comment, May 8, 2012 7:26 PM
I need to learn more about hashtags and twitter. This should help out a bit more. I'm learning to use a few. Thank you.
Martin Gysler's comment, May 9, 2012 5:20 AM
It's my pleasure Angel! Using Hashtags is finally simple, which is sometimes difficult is to remember to include them in posts ... :)
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A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | Social on the GO!!! | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.

 

Overall, brands need to:

Identify what others are already doing in the space, and how successful they are. Identify areas of opportunity and weaknesses within their specific vertical. Identify what tactics a competitor is using to gain a competitive advantage.

 

What We’re Doing

 

We approach competitive research with these fundamental questions:

What is their link building strategy? How are they leveraging social media? Identify areas of weakness or opportunity in their strategy (notice whether they’re focusing strictly on their brand, or expanding into other social areas for maximum reach). How all these facets work together: focus on their overall “marketing strategy” rather than segregating them into “search” and “social.” Continuing the stalking with tips and tools. Read more: http://www.blueglass.com/blog/a-stalkers-guide-to-competitive-research/
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Are You Utilizing a Content Strategy? - Blogging Tips

Are You Utilizing a Content Strategy? - Blogging Tips | Social on the GO!!! | Scoop.it
Successful bloggers are simply using a content strategy in their marketing efforts.

 

Many bloggers just seem to go through their daily writing and posting routine by winging it. They don’t achieve the success they see other bloggers attaining. What’s the secret? What are other bloggers doing differently? It’s possible that successful bloggers are simply using a content strategy in their marketing efforts. They give each piece of content a purpose and use it to its maximum ability.

 

In simple terms, they plan their content and their strategy...


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Karen du Toit's comment, October 25, 2011 7:37 AM
Thanks for the article! I shared it!
Martin Gysler's comment, October 25, 2011 7:41 AM
You're welcome Karen! I'm happy if is useful for you and your network. Cheers!
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3 Stats to Think About When Crafting Your Social Media Campaign

3 Stats to Think About When Crafting Your Social Media Campaign | Social on the GO!!! | Scoop.it

"The numbers speak for themselves and do not betray the poor quality that is provided by most companies in the area of social media. To convince you, read this article, which says a lot, supporting figures!"

 

There’s a lot involved with building your social media presence–so much so, that it’s easy for small business owners to feel overwhelmed and become unsure of what they should be focusing on. And then you come across some startling stats that show just how big the disconnect really is.

 

I present you with three social media stats to ponder. Think about how they may reflect your own social media strategy.


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Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Social on the GO!!! | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


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Official Google Blog: Search, plus Your World

Official Google Blog: Search, plus Your World | Social on the GO!!! | Scoop.it

I know a lot of people who have been reluctant to get involved with Google Plus. I’ve heard all sorts of reasons from “I don’t have time to do that as well as Facebook and Twitter,” to “Hrmph. I don’t even like it.” But if you were not convinced already about how important Google Plus data is likely to be for SEO in coming months, then this announcement by Google might change your mind.

 

Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.

 

Read more: http://bit.ly/MIbOBR


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Pompieriitm's comment, May 27, 2012 2:15 PM
Îmi place.
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Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | Social on the GO!!! | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...

 

I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.

 

One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.

 

So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.

 

Here are my thoughts:

 

Strategy. Or Not?

 

Read more: http://bit.ly/JkdIDq


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How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog

How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog | Social on the GO!!! | Scoop.it
We are living in a world where influence is migrating from offline to online.

 

The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.

 

Reputation and influence can now be gained faster and reach further than in any other time in history.

 

One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”

 

To be truly successful you must have the ability and power to influence.

 

Read more: http://bit.ly/IW8qye


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John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing | Social on the GO!!! | Scoop.it

Content is the new buzzword, but content alone has no magical powers. It won't transform your business or get you where you need to go ... until you add one thing... Which? It's what you'll find in this excellent post with ten goals to follow! [note Martin Gysler]

 

Ever wonder why content marketing works so well for some businesses … and doesn’t seem to do anything at all for others?

 

Curious about why some content that seems great doesn’t do anything to build the business?

 

“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.

 

Content all by itself — even terrific content — is just content.

 

It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.

 

But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …

 

Content marketing is a meaningless exercise without business goals.

 

Read more: http://www.copyblogger.com/content-marketing-goals/


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What SEOs Must Learn from Adwords Folks

What SEOs Must Learn from Adwords Folks | Social on the GO!!! | Scoop.it

AdWords folks. They're the traders of the online marketing world. They spend their time analyzing scoreboards, making little improvements and brainstorming their next ideas. They split-test their ideas, scale the best and ditch the best. In a world where scarce resources force them to make choices over budget, positioning and copy, they're having to think totally differently to SEOs.

 

Rand posted back in 2008 about the disconnect between PPC spending and SEO spending. Despite the well documented differences in results, PPC is a science from the outset, but SEO still leaves lots to chance. AdWords folks live-and-die by the following five rules...


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What SEOs Must Learn from Adwords Folks

What SEOs Must Learn from Adwords Folks | Social on the GO!!! | Scoop.it

AdWords folks. They're the traders of the online marketing world. They spend their time analyzing scoreboards, making little improvements and brainstorming their next ideas. They split-test their ideas, scale the best and ditch the best. In a world where scarce resources force them to make choices over budget, positioning and copy, they're having to think totally differently to SEOs.

 

Rand posted back in 2008 about the disconnect between PPC spending and SEO spending. Despite the well documented differences in results, PPC is a science from the outset, but SEO still leaves lots to chance. AdWords folks live-and-die by the following five rules...


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