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Relive Your 2012 Year in Social Media with Facebook and Twitter Tools

Relive Your 2012 Year in Social Media with Facebook and Twitter Tools | Social on the GO!!! | Scoop.it
(Facebook) Sure, Facebook, Twitter, Google and every other search engine have just listed their top 2012 trends. But what about your own?

Via Martin Gysler
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Martin Gysler's curator insight, December 12, 2012 5:17 PM

The end of the year approaches. If you want a summary of your most important activities on your social media, you will find the necessary information in this article, to do it quickly, easily and ... it's free!

Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
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Relive Your 2012 Year in Social Media with Facebook and Twitter Tools

Relive Your 2012 Year in Social Media with Facebook and Twitter Tools | Social on the GO!!! | Scoop.it
(Facebook) Sure, Facebook, Twitter, Google and every other search engine have just listed their top 2012 trends. But what about your own?

Via Martin Gysler
more...
Martin Gysler's curator insight, December 12, 2012 5:17 PM

The end of the year approaches. If you want a summary of your most important activities on your social media, you will find the necessary information in this article, to do it quickly, easily and ... it's free!

Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | Social on the GO!!! | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.

 

Intro:

 

The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.

 

**Mix your "business" talk with "life" talk

 

Excerpt::

 

"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."

 

Here are some highlights that caught my attention:

 

**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from

 

**The quotable tweet - This one speaks for itself

 

**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/NPTuDT]


Via janlgordon
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Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Social on the GO!!! | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com

 

Intro:

 

There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.

 

What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network

 

So Who is Using What?

 

Here are a few findings on 5 major social networks:

 

Time spent by Average Social networking user per month

 

**Facebook 405 minutes

 

**Pinterest  405 minutes

 

**Twitter        89 minutes

 

**Linkedin       21 minutes

 

**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information

 

There are lots of links to other articles about social networking in this piece that will give you more data on demographics

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/LUujhk]


Via janlgordon
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Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Social on the GO!!! | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com

 

Intro:

 

There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.

 

What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network

 

So Who is Using What?

 

Here are a few findings on 5 major social networks:

 

Time spent by Average Social networking user per month

 

**Facebook 405 minutes

 

**Pinterest  405 minutes

 

**Twitter        89 minutes

 

**Linkedin       21 minutes

 

**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information

 

There are lots of links to other articles about social networking in this piece that will give you more data on demographics

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/LUujhk]


Via janlgordon
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Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
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Twitter Content Strategy Guide

Twitter Content Strategy Guide | Social on the GO!!! | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


Via Martin Gysler
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Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
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9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | Social on the GO!!! | Scoop.it

Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]

 

Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.

 

I know…so what right?

 

Read more: http://bit.ly/J87l5N


Via Martin Gysler
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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Social on the GO!!! | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss

 

Why having the right social media tools matter:

 

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

 

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

 

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

 

See full infographic here: [http://bit.ly/JMXlS0]


Via janlgordon
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Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
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Relive Your 2012 Year in Social Media with Facebook and Twitter Tools

Relive Your 2012 Year in Social Media with Facebook and Twitter Tools | Social on the GO!!! | Scoop.it
(Facebook) Sure, Facebook, Twitter, Google and every other search engine have just listed their top 2012 trends. But what about your own?

Via Martin Gysler
more...
Martin Gysler's curator insight, December 12, 2012 5:17 PM

The end of the year approaches. If you want a summary of your most important activities on your social media, you will find the necessary information in this article, to do it quickly, easily and ... it's free!

Rescooped by Nikola Pohlupkov from Curation Revolution
Scoop.it!

Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note]

Marty's SEO Triptych: New SEO Rules in a Content Marketing World [+ Marty Note] | Social on the GO!!! | Scoop.it

Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.


Via Guillaume Decugis, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 8, 2012 1:45 AM

After writing this response to Snow's article and Guillaume's response I realized it finishes a group of 3 pieces on SEO:

A. SEO and Data Got A THING Going On.
B. Etropy Is Creating Web 3.0 Under Our Noses
C. Google and Data Got A Thing Going On (Below)

Google and Data Got A Thing Going On
I agree that we've moved close to a more true meritocracy, but I'm not as far as Snow or Guillaume. Google's influence remains very significant in who sees what in search, and search still controls the purse strings.

If Google didn't float their index they would have rapidly become irrelevant. By floating, by removing the absolute TRUTH of the game so well described, the game changed in ways ONLY Google can understand.

Look at the Not Provided numbers now climbing close to 50%. While Google says they made this move based on security it is clear to anyone with a brain that Google's desire is to float more than their index. If you can't find absolute reference in your own Google Analytics then something fundamental has changed.

In fact many things have changed including:

* We live floating on a Sargasso sea now never reaching shore.

* Algorithms and predictive models will rule our future.

* Algorithms and predictive models were always going to rule.

* Google controls LESS and makes MORE.

* Mobile is DISRUPTIVE in the short run.
* The longer the web is alive the more local it becomes.

These last two bullets are the engine of the current discontent. Google's brilliant move to float the index would seem to be a direct response to the chilling amount of User Generated Content (UGC) being created, but, in reality, the float was in the works well before it was clear social would rule.

Floating the index allows control to be harvested by Google and Google alone AND potential ad inventory moved from X to infinity. Now you can see why Not Provided was so necessary. Without the obstruction any website could model the float. The more advanced websites such as Amazon will model the float and continue to create larger and larger continents within the Sargasso sea.

Finally, let's discuss Snow assertions. Yes the world is undeniably more popular and populous. There is MORE and it is being organized, at least to some significant degree, by social signals. The thing you don't get from Snow's graphics is the flocking and emergent behavior of those signals.

Read Bursts by Barabasi and you come away with an understanding that a. we are not as unique as we think and b. we tend to flock or tribe into packs and clusters. What happens when you are playing in a field and it starts to rain? Everyone who was playing runs for cover (flocking behavior in response to specific stimuli).

The web only SEEMS massively random. In fact, for those "psycho-historians" to borrow a term from Isaac Asimov capable of seeing and patterning the BIG DATA being produced the world quickly smooths into patterns.

This is why Amazon has 1.4B pages in Google's index. At that level, many times even CNN.com one of the sites that must have the highest amount of unique content, there is clearly a new game being played. Snow and Guillaume are discussing the cosmetic layer we have influenced with out UGC social signals.

Behind the cosmetic layer there is still flocking behavior-herding traffic into huge divots created by Facebook, Amazon and Twitter. Zuckerberg correctly and foolishly identified the game as a play for infrastructure.

Mobile is disrupting the massive investment in status quo infrastructure by the web's biggest players AND it is eroding margins. Margins ARE ALWAYS slim in the beginning. I remember when Amazon was new they were everywhere, would give you free shipping, wash your car and bring you a pizza for an order. AND Amazon was buying just about at retail for about the first year.

I was a wholesale distributor then (1993 - 1999) and we couldn't figure out what Amazon was doing. What we didn't realize was Amazon wasn't playing the same game we were. Amazon could have cared if they made a dime then. They wanted the NAMES on their FILE. NAMES = POWER. NAMES = MONEY.

Snow and Guillaume are both RIGHT and WRONG. They are right that our rebellious use of social signals has wobbled the web's surface and mobile is creating a wobble in infrastructure. They are wrong because, in the end, the math always wins, the patterns will emerge and scale will harvest the crop.

As we eat we will feel more HEARD and IN CONTROL when in actual fact that feeling may be mostly an illusion. At the infrastructure level what was once 3 players may expand to 8 to 10 as the telcos elbow their way in, but the principle is the same just the players are a tad different.

The good news is the unrelated game for artifice does feel over with Panda. I think of Panda a little like my mom. My mom knew how reluctant I was, as a teenager, to clean my room. She knew the pattern so well she didn't have to actually see the room to know its state. Google's Panda is an algorithmic mom. They have power distributions on every element of your website (including expected UGC). Violate those means and you will be sent to Siberia. Why?

Because the math always wins.

 

Rescooped by Nikola Pohlupkov from Twitter addicted
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5 Ways Twitter is Better Than Google+

5 Ways Twitter is Better Than Google+ | Social on the GO!!! | Scoop.it
As soon as Google+ was out I somehow managed to beseech an invite. After weeks of using Google+ I realized Google+ has as many cons as the pros.

Via TweetSmarter, Nikola Pohlupkov, Guglielmo Cornelli
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Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Social on the GO!!! | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com

 

Intro:

 

There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.

 

What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network

 

So Who is Using What?

 

Here are a few findings on 5 major social networks:

 

Time spent by Average Social networking user per month

 

**Facebook 405 minutes

 

**Pinterest  405 minutes

 

**Twitter        89 minutes

 

**Linkedin       21 minutes

 

**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information

 

There are lots of links to other articles about social networking in this piece that will give you more data on demographics

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/LUujhk]


Via janlgordon
more...
Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
Rescooped by Nikola Pohlupkov from Twitter - Professional Tool
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What Happens To Your Twitter When You Die? Creating A Social Media Will

What Happens To Your Twitter When You Die? Creating A Social Media Will | Social on the GO!!! | Scoop.it

If you’re active on social media, you should really consider what will happen to your social media accounts when you kick the bucket?


Via Dr. Susan Bainbridge, Paulo Simões
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Dr. Susan Bainbridge's comment, May 23, 2012 6:12 AM
Glad you found this interesting Petra. Never thought about it before.
Petra Pollum's comment, May 23, 2012 7:04 AM
It's worth thinking about. Thanks for sharing.
Rescooped by Nikola Pohlupkov from SOCIAL MEDIA, what we think about!
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Twitter Content Strategy Guide

Twitter Content Strategy Guide | Social on the GO!!! | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


Via Martin Gysler
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Rescooped by Nikola Pohlupkov from Curation, Social Business and Beyond
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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | Social on the GO!!! | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.

 

This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.

 

Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.

 

12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+

 

Here's what caught my attention:

 

**81% of US respondents indicated posts from their friends directly influenced their purchase decision

 

**80% of respondents “tried new things based on friends’ suggestions.”

 

**78% of respondents said the posts by companies they follow on social media impact their purchases.

 

**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.

 

Are Brands finally "getting it" when it comes to social media?

 

**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.

 

**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases

 

Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"

 

See full article here: [http://onforb.es/KQTqAR]


Via janlgordon
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3 Stats to Think About When Crafting Your Social Media Campaign

3 Stats to Think About When Crafting Your Social Media Campaign | Social on the GO!!! | Scoop.it

"The numbers speak for themselves and do not betray the poor quality that is provided by most companies in the area of social media. To convince you, read this article, which says a lot, supporting figures!"

 

There’s a lot involved with building your social media presence–so much so, that it’s easy for small business owners to feel overwhelmed and become unsure of what they should be focusing on. And then you come across some startling stats that show just how big the disconnect really is.

 

I present you with three social media stats to ponder. Think about how they may reflect your own social media strategy.


Via Martin Gysler
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