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Rescooped by Nikola Pohlupkov from Ecom Revolution
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Top 10 Holiday Ecom Website Designs Inspire

Top 10 Holiday Ecom Website Designs Inspire | Social on the GO!!! | Scoop.it
Top 10 seasonal heroes and homepage decorations for Christmas 2012.
Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 16, 2012 11:15 PM

Graphics for this holiday were not strong. Someone needs to tell web teams a popup doesn't count as holiday decoration. Popups were everywhere. I understand they work, but geez you could give a fella a minute to take in your website before blowing a popup in my face.

Even given the strange black and gold Christmas decorations on some sites there were solid seasonal Heroes. The Hero is the largest image on a website. Here are my picks for the best holiday heroes a week before Christmas:

1. L. L. Bean http://www.llbean.com/
You always feel festive and like you need a sweater on to look at Bean during the holidays.


2. Lands End http://www.landsend.com/

Simple, clean and to the point Lands End knows how to create a Christmas spirit and still get their deal across.

3. Talbots roll gest more festive with each roll http://www.talbots.com/online/home_page.jsp


4. Pottery Barn http://www.potterybarn.com/

Love the old woodie they open with and the simulated snow but it doesn't stay on screen nearly long enoug.


5. BlueFly http://www.bluefly.com/

Nice hand drawn Christmas lights bordering the hero. Well done.


6. Amazon http://www.amazon.com/

Amazon did a nice job of dressing up for the holidays this year.


7. Macy's http://www.macys.com/

Enough red and green here to choke.

8. Nieman Marcus http://www.neimanmarcus.com/

Great food shot, easy to forget how important food is this time of year. Nieman wasn't as over the top as I expected, but not bad.

9. Urban Outfitters http://www.urbanoutfitters.com

Has that strange young thing going for them.


10. Vermont Country Store http://www.vermontcountrystore.com/store/
Not as good as Bean but good enough to capture #10 on Best Holiday Heroes.


Scrooge Awards Go To:

(didn't dress up much if at all or were dressed strange)
http://www.dell.com

http://www.apple.com

http://www.overstock.com/ (black and gold for Christmas?)

http://www.abercrombie.com (another black background with a single bow)


Rescooped by Nikola Pohlupkov from Ecom Revolution
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Why AnswerHub Rocks Ecom SEO

Why AnswerHub Rocks Ecom SEO | Social on the GO!!! | Scoop.it
AnswerHub gives you the power to create themed, scalable and customized knowledge sharing Q&A communities that are fully integrated with your infrastructure...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 6, 2012 8:07 AM

After a year of investigation I came to a conclusion. The MOST over subscribed under published content is Q&A content. There is an infinite waterfall effect in Q&A too. No matter how much you make it can be more. The demand is that great.

There is an art to creating Q&A content. One off content isolated from each other pales compared to the juice you can create by developing a Q&A silo. Better yet, don't. Hire my friends at AnswerHub to help you whitelabel a Q&A solution FAST on their servers.

Normally I advocate moving content inside your stack, but AnswerHub has figured out how to move juice you create in your white labeled Q&A silo coming 100% to YOU. They don't curate a Google-juice socialism I do advocate in other circumstances (when you control the platform).

No in the case of your Q&A hub some good old fashioned seeding and the right architecture makes all the difference. Oh, btw AnswerHub has built in gamificaiton because, as Google proved with Confucius, Q&A without incentive doesn't work.

Want to raise your topline ecom revenue in this content is king post Panda world? Fastest, cheapest way I know to do that is add Q&A content and AnswerHub is the best tool I've found to do that.

Rescooped by Nikola Pohlupkov from Ecom Revolution
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Want Your Website To Convert 42% Of Its Traffic? Steal From These Top 10 Converting Sites

Want Your Website To Convert 42% Of Its Traffic? Steal From These Top 10 Converting Sites | Social on the GO!!! | Scoop.it
Internet marketing isn't what you think. This post explains why top converting sites convert at many times typical 4% to 6% and how your website can too.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 11, 2012 6:38 AM

Internet Marketing Isn't What You Think It Is
Wrote this piece yesterday explaining the difference between highly converting websites and everyone else. I haven't figured the average conversion rate of these ten sites, but Schwan's is #1 at 42% of its traffic.

If your ecommerce website is struggling to reach 6% conversion (as mine did), STEAL from these Top 10 Converting Websites. 

Rescooped by Nikola Pohlupkov from Ecom Revolution
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Why AnswerHub Rocks Ecom SEO

Why AnswerHub Rocks Ecom SEO | Social on the GO!!! | Scoop.it
AnswerHub gives you the power to create themed, scalable and customized knowledge sharing Q&A communities that are fully integrated with your infrastructure...

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, December 6, 2012 8:07 AM

After a year of investigation I came to a conclusion. The MOST over subscribed under published content is Q&A content. There is an infinite waterfall effect in Q&A too. No matter how much you make it can be more. The demand is that great.

There is an art to creating Q&A content. One off content isolated from each other pales compared to the juice you can create by developing a Q&A silo. Better yet, don't. Hire my friends at AnswerHub to help you whitelabel a Q&A solution FAST on their servers.

Normally I advocate moving content inside your stack, but AnswerHub has figured out how to move juice you create in your white labeled Q&A silo coming 100% to YOU. They don't curate a Google-juice socialism I do advocate in other circumstances (when you control the platform).

No in the case of your Q&A hub some good old fashioned seeding and the right architecture makes all the difference. Oh, btw AnswerHub has built in gamificaiton because, as Google proved with Confucius, Q&A without incentive doesn't work.

Want to raise your topline ecom revenue in this content is king post Panda world? Fastest, cheapest way I know to do that is add Q&A content and AnswerHub is the best tool I've found to do that.