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Is the Use of Social Media for Nonprofits Worth the Time and Effort

Is the Use of Social Media for Nonprofits Worth the Time and Effort | Social Nonprofits by Voice | Scoop.it
Older adults have the greatest giving capacity but young people are the future and key to long term sustainability Major gift fundraising, which accounts for 80%-90% of all funds raised by nonprofits (especially for annual, ...

Via Kathryn Lima
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Rescooped by Voice from Crowdfunding for NonProfits
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Viral Philanthropy: The Impact of Crowdsourced Compassion

Viral Philanthropy: The Impact of Crowdsourced Compassion | Social Nonprofits by Voice | Scoop.it

Online crowdfunding for worthy causes has complemented traditional forms of fundraising, and may even replace them in the future. If you are not experimenting with this now, you may be left behind.  Also check out www.Start.ac as they have some compelling benefits for non-profits and, you won't get "lost" in the crowd, as it were.  -Ken


Via Ken Dickens
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Charity WIlls's curator insight, April 18, 2013 11:26 AM

The Impact of Crowdsourced Compassion

Rescooped by Voice from Social Media & Nonprofits
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STUDY: The State Of Nonprofit Social Media

STUDY: The State Of Nonprofit Social Media | Social Nonprofits by Voice | Scoop.it

The fact that there exists something called the Nonprofit Social Network Benchmark Report makes me smile. Also, the idea that this is the 2012 version means there was probably at least one before and there will be at least one or two after it.


That being said, what was discovered was encouraging to nonprofits. The size of your budget does not matter. As long as you invest the time and effort to grow your online community, you should do well. The study reported that nonprofits reported an increase in their Twitter communities by as much as 81 percent. Keep it up, guys.


Via Tim Albright
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Rescooped by Voice from Community Management for Nonprofits
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Why Guest Posts Can Be Good For Your Nonprofit Blog

Why Guest Posts Can Be Good For Your Nonprofit Blog | Social Nonprofits by Voice | Scoop.it
There are great benefits to inviting people outside your nonprofit to guest post on your cause's blog. Here are four reasons to do it!

Via Sue Anne Reed
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Reframe Your Benefit to Donors with 4 Questions | Network for Good ...

Reframe Your Benefit to Donors with 4 Questions | Network for Good ... | Social Nonprofits by Voice | Scoop.it
Want to appeal to more donors? Think about your benefit exchange from their point of view. What is your statement of shared purpose?

Via Kathryn Lima
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Rescooped by Voice from Nonprofits and Social Media
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Handy: A Social Media Image Size Guide for LinkedIn, Google+ ...

Handy: A Social Media Image Size Guide for LinkedIn, Google+ ... | Social Nonprofits by Voice | Scoop.it
As our social media profiles represent our digital avatar, we're now forced to dress them up just as we would our selves. We need stylish profile photos, cool banner images and appropriate color schemes.

Via Gette in Jax
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Rescooped by Voice from Nonprofits & Social Media
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How to Hire a Social Media Employee

How to Hire a Social Media Employee | Social Nonprofits by Voice | Scoop.it
Given the relatively recent explosion of social media, it’s easy for many people to claim expert status, but if your nonprofit is hiring a social media specialist, keep these tips in mind.

Via Julia Campbell
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Rescooped by Voice from Social Media & Nonprofits
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How Non-Profits Are Using Social Media [INFOGRAPHIC]

How Non-Profits Are Using Social Media [INFOGRAPHIC] | Social Nonprofits by Voice | Scoop.it

Craig Newmark, of Craigslist fame, sat down to figure out which nonprofits were most effectively using social media. The interesting thing that he discovered was, it didn’t matter how big or small you are in terms of money. The money really didn’t matter here. That’s encouraging.


Instead, the most important factor in a nonprofit’s success or failure is how people get connected to the cause and how much better a person’s life is because of it. That sounds a little subjective, but I believe that if you help others feel good, or help another person out, you will feel better about yourself. The more you help, the better you feel. So, I can definitely see the correlation between connecting to a nonprofit and my life being better.


Via Tim Albright
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Rescooped by Voice from Content and Curation for Nonprofits
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Going Meta: Content Curation Techniques in Action by Robin Good

Here is a great example of how Robin Good Curates.  He noticed this video that Howard Rheingold has spotted.  Howard was curating it because of the focus on concept maps and creating insights.    Howard wrote:

 

(Video) Concept mapping with a group can be a powerful exercise in augmenting collective intelligence -- Howard

 

 

"An animated presentation about concept mapping. Focuses on how groups can employ the technique as a tool for collaborative planning and problem solving".

 

Now, go look at how Robin curated this video.  He did NOT just do a re-scoop.

 

Here's what he did:

 

1.)  Viewed the video to see how it relates to his scoop.it on curation and indicated the exact part of the five-minute video that explains content curation

 

2)  He retitled his scoop to support his point - that the making information into knowledge is what the curator does.

 

3)  He thanked the curator who originally found the clip - gave attribution to the person selected it.

 

 

http://curation.masternewmedia.org/p/2214228953/content-curation-from-information-to-knowledge-video?_tmc=qgpFTf6P-j0OG9yUhKbmoh2kBA1BuwWogZjsBN-aSwU

 

 

 

 


Via Howard Rheingold, Beth Kanter
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Robin Good's comment, July 23, 2012 1:18 AM
Thanks Beth.

P.S.: A possible overlook "he did simply do a re-scoop"
Beth Kanter's comment, July 23, 2012 2:31 PM
Hi Robin, thanks for catching that! Sort of a funny typo, don't you think? That is the essence of what you did - you didn't just click a button - you added value for your audiences. Thanks again for being a great role model for all of us who want to learn better curation skills.
Robin Good's comment, July 23, 2012 4:04 PM
Thank you Beth, for going "meta" and showing the process. Great move. Great job.
Rescooped by Voice from Measuring the Networked Nonprofit
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How Facebook Reach Is Calculated and What It Means For You

How Facebook Reach Is Calculated and What It Means For You | Social Nonprofits by Voice | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

Facebook has changed the way its metrics program calculates reach.    Reach is a simple concept - the number of who have seen any given Facebook post in their newsfeed.   The reach figures are fir the first 28 days after you publish a post and include people who view on your desktop and mobile.  Your post counts as having reached someone when it is loaded and show in the news feed.   As of July 2, your reach data includes both people who viewed your post via a desktop AND mobile.

 

There was also a tweak to FB reach metric.    "the desktop News Feed will no longer count Reach until a user scrolls and loads the Page's story."   What is a load is not defined, but FB is now loading fewer stories in the newsfeed.   It means that your reach numbers are more accurate because it reflects impressions that are more likely to have read your post - vs just scrolling past it in a full newsfeed.

 

What does that mean?

 

-Your reach numbers could look better or worse.   If you have a big mobile audience, your reach numbers will grow.    The fact that they only counting reach numbers of people who actually consumed your content means that the number is a better reflection of true reach.

 

My takeaway:  You need to also measure engagement - by looking at the metrics for interactivity as well.

 

 


Via Beth Kanter
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Ten Ways To Make Your Nonprofit Website Simply Awesome

Despite the proliferation of social media, your website is still your primary identity online. It may not be the place where you engage with constituents and supporters, but it is the place they’lll go to when they want more from the relationship.


Via Julia Campbell
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