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Cutting edge information to improve your Social Media scope, Marketing and Promotion
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11 Google Analytics Tricks to Use for Your Website | SEOmoz

11 Google Analytics Tricks to Use for Your Website | SEOmoz | Social Media, Marketing and Promotion | Scoop.it

"How to get insights about my Google Analytics data?" People approach me saying that they have a Google Analytics account for years, but they look only at page views or the number of visitors they get.

 

And this is wrong, this is so wrong when they have powerful free Web Analytics tools that they can leverage to learn more about their visitors and use those insights to better serve their visitors.

 

That is why in this article the author is going to tell you some Google Analytics tricks that you should use for your website.

 

You must use the latest Google Analytics interface and you can follow this article along.

 

1. Setup Goals...

2. Connect your Google Webmaster Tools account...

3. Enable Site Speed...

4. Enable Site Search...

5. Track Events...

6. Real-Time Reporting...

7. Multi-Channel Funnels...

8. Use Campaign Tracking...

9. Plot Rows...

10. Custom Dashboards...

11. Flow Visualization...

 

Every trick of this article has interesting details.

Check out the full article here: http://j.mp/AvH1Yy


Via Giuseppe Mauriello
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Making Social Media Work For Your Business « Business Centired ...

Making Social Media Work For Your Business « Business Centired ... | Social Media, Marketing and Promotion | Scoop.it
People will interact with you on social networks if they perceive it as interesting. Hype your business and special promotions through social networks. A few months ahead of time, inform your followers about the upcoming ...
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What Stephen Hawking Can Teach You About Social Media Marketing Strategy - Business 2 Community

What Stephen Hawking Can Teach You About Social Media Marketing Strategy - Business 2 Community | Social Media, Marketing and Promotion | Scoop.it
What Stephen Hawking Can Teach You About Social Media Marketing StrategyBusiness 2 CommunityAs part of your social media strategy, incorporate tactics that position you and your company as the expert.
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How To Develop Your Social Networking Strategy

How To Develop Your Social Networking Strategy | Social Media, Marketing and Promotion | Scoop.it
Article from Niche Articles Live and entitled How To Develop Your Social Networking Strategy - By Toby Russell.
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Why Social Media For The Travel Industry Works | Social Resource

Why Social Media For The Travel Industry Works | Social Resource | Social Media, Marketing and Promotion | Scoop.it
The clientele of the travel industry is primarily made up of people who long for something fresh and interesting. Fresh, interesting, entertaining, enjoyable, all these adjectives are also best used to describe the social media ...
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The Average Large Company Has 178 Social Media Accounts [Shocking Data]

The Average Large Company Has 178 Social Media Accounts [Shocking Data] | Social Media, Marketing and Promotion | Scoop.it
Uncover some remarkable social media data and understand what it means for social media marketing.

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Save Your Content Online With This Web App: Hopper

Save Your Content Online With This Web App: Hopper | Social Media, Marketing and Promotion | Scoop.it

It’s easy to be overwhelmed by the amount of content we’re bombarded with on a daily basis.

You can always save links in a text document, and keep images and other files in folders, but your OS file system wasn’t built for bookmarking.

 

Hopper lets you save content such as texts, images and links by copying and pasting it (using Ctrl + V), or just by dragging it into the webpage. You can also drag-and-drop files from your desktop.

 

That will let you get the content back whenever you need it later on. Any device that can access the Internet will let you get it back again, right as if it were on your HD or ZIP drive.

 

Hopper has got the great plus of working without registration. Accounts can be created if you want to organize your data and have it tidied up.

 

Check out it here: http://www.gethopper.com/ 

and/or read also this article on The Next Web http://j.mp/xW6SED 

 

[Curated by Giuseppe Mauriello]


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Five tech industry predictions for 2012

Five tech industry predictions for 2012 | Social Media, Marketing and Promotion | Scoop.it

"The past year in technology was pretty wild.

The really big Internet IPO returned and the massive venture capital funding bubble inflated, which seems difficult considering that the venture capital industry is far smaller than it was three years ago. But look at some of the crazy valuations on revenue-less photo-sharing startups like Color and Path. And there is clearly another bubble inflating in the cloud computing sector, with every company that uses a distributed architecture now calling itself a “cloud company.” So what does 2012 have in store? Here are my predictions. ..."

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#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl

#SocialMedia Tools #Oprah Style Favorite Things: Prepare To Scream Like a Girl | Social Media, Marketing and Promotion | Scoop.it

Social Media is evolving every day, or maybe even every minute of every day. It seems that new platforms are popping up all the time, so much so that it can actually be a tad overwhelming to say the least. I find that I am constantly tweaking the platforms that I use and honestly it has been an ongoing process. However I am so excited to say that I have found an amazing cocktail of social media tools recently that has really been working wonderfully for me.

 

Traditional Social Media allows an amazing avenue to share content. I consider it the vehicle to drive the content and can be a powerful thing if used properly. These channels are used to drive content based on particular demographics and I use each channel differently. The cocktail that I have compiled of traditional social media and the following channels has created the ultimate rocking social media tool kit for me!...


Via Martin Gysler
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Martin Gysler's comment, January 6, 2012 8:12 AM

It's my pleasure Anise, when the content is great it must be shared :-). Happy weekend. Martin
Fiona McCallion's comment, January 7, 2012 7:27 AM
Thanks for this, Martin - your scoop.its are always interesting and informative.
Martin Gysler's comment, January 8, 2012 2:19 AM
Hi Fiona! I'm glad you like my scoop.it :-) Happy Sunday!
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iStrategy Blog | Social Media 2012: 17 Tips to be Ready

iStrategy Blog | Social Media 2012: 17 Tips to be Ready | Social Media, Marketing and Promotion | Scoop.it
Social Media 2012: 17 Tips to be Ready...

...


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Which Startups Will Rule 2012? | Fast Company

Which Startups Will Rule 2012? | Fast Company | Social Media, Marketing and Promotion | Scoop.it
NUMEROLOGY | Which Startups Will Rule 2012?
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Become a Connector: the importance of building your network JulienRio.com

Become a Connector: the importance of building your network JulienRio.com | Social Media, Marketing and Promotion | Scoop.it

A powerful network is the key to success in most marketing strategies.

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Why Your Non-Profit Needs to Stop Ignoring ... - Social Media Strategy

Why Your Non-Profit Needs to Stop Ignoring ... - Social Media Strategy | Social Media, Marketing and Promotion | Scoop.it
As LinkedIn in the most popular business network website it is used by all types and sizes of business, including non-profit organizations.Ā The latter only.
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Social Media Marketing Strategy To Acquire Advantages From ...

Introduction The idea of social media advertising approach is gaining a great deal of recognition and it has basically turn into rather effectively identified as numerous net users are getting able to associated to it and feel it can ...
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Tips for Marketing Through Online Social Networks

The potential for growing some fantastic network marketing businesses on the internet is just taking shape. The transition from in home meetings to...
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Facebook vs Google+: What's the best social network? - Fox News

Facebook vs Google+: What's the best social network? - Fox News | Social Media, Marketing and Promotion | Scoop.it
Fox NewsFacebook vs Google+: What's the best social network?Fox NewsWinner: Facebook Following People Approaching 1 billion members, Facebook has a lot of interesting people who can't all be friends.
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KdL Web2.0 Social Media | LinkedIn

KdL Web2.0 Social Media | LinkedIn | Social Media, Marketing and Promotion | Scoop.it

Build a team, produce a social app, game, or even a radical movement with creatives worldwide http://su.pr/7WBDDR #KdL Group

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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | Social Media, Marketing and Promotion | Scoop.it

From OsakaBentures' guest author Andrzej M. @daverage "Where is gamification in the real world?"

It is at this point that you should start to see what we mean by gamification and how it can work. Let’s look at a couple of examples of how these simple ideas have been used in the real world. - Andrzej

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Promote4you: GeeklessTech: Social Media and Technology from a different Perspective

Promote4you: GeeklessTech: Social Media and Technology from a different Perspective | Social Media, Marketing and Promotion | Scoop.it

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Google, Amazon, Twitter and Facebook consider 'nuclear' blackout | ZDNet

Google, Amazon, Twitter and Facebook consider 'nuclear' blackout | ZDNet | Social Media, Marketing and Promotion | Scoop.it

"Internet giants are considering a ‘nuclear option’ against the SOPA bill. Should they press the button internationally?

The online war against SOPA is reaching new levels. In the aftermath of the Reddit ‘Boycott Go Daddy’ campaign, now a number of Internet giants are considering their own moves in the SOPA game.

Wikipedia was the first to consider a blackout of their services, in order to demonstrate what SOPA could potentially do to any website that allowed user-generated content. Now, a number of sites including Google, Facebook, Twitter and Amazon are considering coordinated downtime on their platforms.  ..."

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Blogging Goals for 2012

Blogging Goals for 2012 | Social Media, Marketing and Promotion | Scoop.it

Guest Post More Often
I have been lax about guest posting in 2011, I hadn’t had the time really. In 2012 I want to be able to put out at least 1 guest post per month and show up again on some of my favorite sites like BlogEngage, FamousBloggers, We Blog Better, Basic Blog Tips, or Blazing Minds.


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Content Curation Will Be One Of The Biggest Trends In Content Marketing for 2012 | Entrepreneur

Content Curation Will Be One Of The Biggest Trends In Content Marketing for 2012 | Entrepreneur | Social Media, Marketing and Promotion | Scoop.it

Below are some of the expected trends this year about Content Marketing.

 

- Crowdsourcing for Content Creation:

It became a valid business model to tap into people's willingness to create content for free or for low pay in return for online exposure. Now, companies of all sizes are eager to try such crowdsourcing to generate content.

 

- Content Curation, Aggregation and Syndication:

Content curation also will be hot in 2012, but content aggregation and online syndication are losing some heat with the release of the Google Panda Farmer algorithm changes last year.

Unlike aggregation and syndication that simply republish links or content, human beings select what they consider the best content in their areas of expertise, share links to the original content and add their own commentary. It's such added value, along with convenience, that is giving content curation momentum.

 

- Brands as Media:

More companies are beginning to understand that social media sites and tools aren't the place for their usual marketing pitches. Instead, companies realize they need to think like publishers, not marketers, to connect their brands with online audiences.

 

- Content Marketing Integration:

Silo marketing is out in 2012, and complete marketing integration is in. There has never been a more pivotal year for companies to take off their blinders and fully mesh all aspects of their marketing--online and offline, traditional and social.

 

Curated by Giuseppe Mauriello

[read full article http://j.mp/zpZ5k4]


Via Giuseppe Mauriello
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Tom George's comment, January 8, 2012 11:06 AM
Nice one Giuseppe I never see any share to W for you that as you know is Wordpress, if you like you can share to IB anytime you want because you are set up already, just a thought. I hope your doing well.
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9 Surprising New Facts About Social Media in America

9 Surprising New Facts About Social Media in America | Social Media, Marketing and Promotion | Scoop.it
(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a "greatest hits" compilation. This is #2. Outstanding research from Tom Webster that debunks some common myths about social media.
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6 Social Media Networks to Watch in 2012 plus Infographics | Jeffbullas's Blog

6 Social Media Networks to Watch in 2012 plus Infographics | Jeffbullas's Blog | Social Media, Marketing and Promotion | Scoop.it
The social media ecosystem is now so extensive and encompassing that I thought that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference in 2012 that are impacting how...
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Think going after a Twitter account is bad? This company wants employee LinkedIn accounts

Think going after a Twitter account is bad? This company wants employee LinkedIn accounts | Social Media, Marketing and Promotion | Scoop.it
Do you think that PhoneDog has no right to sue Noah Kravitz over ownership of a Twitter account he opened while working for the company? If you answered yes, this next story is going ... (What in Sam Hell?

Via Shelly Kramer
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