Social Media, Marketing and Promotion
3.9K views | +0 today
Follow
Social Media, Marketing and Promotion
Cutting edge information to improve your Social Media scope, Marketing and Promotion
Curated by Steven Hughes
Your new post is loading...
Your new post is loading...
Scooped by Steven Hughes
Scoop.it!

Think The West Leads on Social Media Marketing? Here Comes ...

Think The West Leads on Social Media Marketing? Here Comes ... | Social Media, Marketing and Promotion | Scoop.it
Now I'd heard that, with the exception of Friendster (which became a gaming platform in 2011 but also, weirdly, provides free wi-fi in Starbucks here) south east Asia was yet to take to social networking with gusto – but my illusions have been...
more...
No comment yet.
Suggested by Aaron Balick
Scoop.it!

How your personality affects what you do on Facebook » mindswork

How your personality affects what you do on Facebook » mindswork | Social Media, Marketing and Promotion | Scoop.it

A commentary on recent research loking at personality invetories and Facebook use. What can we know from these studies?

more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Social networks for social contagion: A tool for change | Young Island

Social networks for social contagion: A tool for change | Young Island | Social Media, Marketing and Promotion | Scoop.it
These are examples of the external and unseen influence of social contagion at work. The theory behind social contagion is that people's ideas, and behaviors can spread across social networks exponentially, similar to the ...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Social Networks and Your Rights (Infographic) » New York

Social Networks and Your Rights (Infographic) » New York | Social Media, Marketing and Promotion | Scoop.it
The world keeps a-changin'. With colleges and employers walking an interesting line of requesting Facebook passwords and account information from candidates, what are our social rights? Well, this handy infographic may ...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

How to Create a Winning Social Media Strategy | XclueSIV

How to Create a Winning Social Media Strategy | XclueSIV | Social Media, Marketing and Promotion | Scoop.it
By Silvia Pencak. The explosion of the World Wide Web has allowed people to create businesses that did not have this opportunity before. It is estimated that over 2 billion people utilize the internet each day.
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Boost The Information Of Your Own Enterprise On Social Networking ...

With this kind of amount of value positioned on these websites, it can be incredibly important to help make your social media marketing advertising strategy a powerful one particular. In the following paragraphs we provides you with several ...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Battle of the New Social Networks: Google+ VS Pinterest | Inbound Marketing Assessment - Offers Team MQL

Battle of the New Social Networks: Google+ VS Pinterest | Inbound Marketing Assessment - Offers Team MQL | Social Media, Marketing and Promotion | Scoop.it
Wondering whether you should spend your time and efforts on Google+ or Pinterest? Flip through this quick read to find out the answer.
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

How to Boost Social Media Engagement with Website Plugins

How to Boost Social Media Engagement with Website Plugins | Social Media, Marketing and Promotion | Scoop.it
Social media has transformed the way businesses engage with consumers. Businesses of all sizes are using ... An effective social media marketing strategy requires your company's website and social media to go hand in hand.
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Customer Service and Social Networks: Meeting the Challenge | Social Media Today

Customer Service and Social Networks: Meeting the Challenge | Social Media Today | Social Media, Marketing and Promotion | Scoop.it
With technology the world has become a much smaller place and the exponential growth of social networks has opened up a new world of opportunities to provide a social, mobile customer service experience.
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Make Social Networks Work for Your Start-Up

Make Social Networks Work for Your Start-Up | Social Media, Marketing and Promotion | Scoop.it
But Ms. Gardner says she didn't know which social networks made the most sense for her Huntington Woods, Mich., start-up, called Artful Vision, or how to begin. She also had a slew of other tasks on her plate and wasn't sure if joining sites ...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Top 25 Most Social CIOs: Who's the Most Active in Social Media? [CHART] - Mashable

Top 25 Most Social CIOs: Who's the Most Active in Social Media? [CHART] - Mashable | Social Media, Marketing and Promotion | Scoop.it
Top 25 Most Social CIOs: Who's the Most Active in Social Media? [CHART]MashableIf you thought corporate titans spent all their time ensconced in ivory towers — too important to engage in social media — think again.
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Build Your Social Networks | | David Dettmann's Bonus Tip's

Build Your Social Networks | | David Dettmann's Bonus Tip's | Social Media, Marketing and Promotion | Scoop.it
Build Your Social Networks with 1000s of Leads with You Like Hits Welcome Video Build Your Social Networks with 1000s of Leads with You Like Hits on sites (Build Your Social Networks with 1000s of Leads with You Like Hits Welcome Video http://t.co/NlDPEXbx...)...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

INFOGRAPHIC: Recruiters Aren't Using Facebook And Twitter

INFOGRAPHIC: Recruiters Aren't Using Facebook And Twitter | Social Media, Marketing and Promotion | Scoop.it
You'll find them on LinkedIn.(RT @AndreiHancu: Interesting infographic showing how recruiters use social networks..)...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

A Social Media Dashboard for Google Analytics - Syed Alaudeen

A Social Media Dashboard for Google Analytics - Syed Alaudeen | Social Media, Marketing and Promotion | Scoop.it
I have work experience in SEO, SEM. Social media marketing & Video marketing . ... Social Network: This dimension is a list of all the social networks that drive traffic to a site. These networks are automatically identified by Google ...
more...
No comment yet.
Rescooped by Steven Hughes from Social Media Content Curation
Scoop.it!

Use Social Curation To Build Brand Presence | MediaPost

Use Social Curation To Build Brand Presence | MediaPost | Social Media, Marketing and Promotion | Scoop.it

Excerpted from the article:

 

"In today’s media-saturated world, consumers are bombarded by content in multiple channels throughout the day. Technology has spawned a profusion of publishing platforms, while it has enabled any individual to become an active publisher or aggregator.

 

Unlike the past, consumers today can no longer rely on a few trusted editorial sources to filter the noise and deliver the most important news and information.

Instead, consumers must make sense of the vast amount of information that reaches them daily and constantly make decisions about what to take seriously and what to ignore.

 

Increasingly, they are turning to Social Curation -- the recommendations of others in their social networks -- to identify the most relevant and valuable content.

 

Perhaps more interesting than the specific social channels is the emergence of socially integrated communications.

 

Communications in the socially driven world has two significant implications for publishers and marketers:

1. Content will be judged less on its own terms and more by who recommends it and how it has arrived

2. Since recommendations vastly outperform media for driving content consumption, some of the attention (and dollars) that marketers traditionally dedicated to media must be refocused on driving adoption and recommendation in the social milieu.

 

A social recommendation is a form of personal endorsement, establishing a credible, trusted relationship with your audience is essential. While there are no tricks or shortcuts, there are best practices.

 

1) Be Honest...

2) Engage...

3) Provide Value...

4) Make things easy...

 

Engaging social curation can positively increase the reach, relevancy and credibility of your brand. But social engagement is a multichannel dialogue that requires vigilance and timely responses to user comments and questions.

 

Read the full article here: http://j.mp/Jl7kfx

 


Via Giuseppe Mauriello
more...
Steven Hughes's comment, April 23, 2012 12:12 PM
Yes sir...Good Stuff.
Giuseppe Mauriello's comment, April 23, 2012 12:14 PM
@Steven....thank you so much!
Scooped by Steven Hughes
Scoop.it!

8 Ways to Create the Life You Want (Even if You Don't Know What You Want) - Jessica Ann Media | Jessica Ann Media

8 Ways to Create the Life You Want (Even if You Don't Know What You Want) - Jessica Ann Media | Jessica Ann Media | Social Media, Marketing and Promotion | Scoop.it
Life gets busy. For everyone. Sometimes one seemingly innocuous decision one day spirals into setting the tone for the following month.
more...
No comment yet.
Rescooped by Steven Hughes from Psychology and Social Networking
Scoop.it!

Pew Internet: Social Networking (full detail) | Pew Research Center's Internet & American Life Project

Pew Internet: Social Networking (full detail) | Pew Research Center's Internet & American Life Project | Social Media, Marketing and Promotion | Scoop.it
Highlights of the Pew Internet Project’s research related to social networking...

Via Aaron Balick
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Social networking: It's not just for public relations | RaceTalk PR and ...

Social networking: It's not just for public relations | RaceTalk PR and ... | Social Media, Marketing and Promotion | Scoop.it
Racepoint Group\'s RaceTalk Blog | This is a guest post by Sam Hamilton. Follow her on Twitter @SamJHamilton. Recently I was fortunate enough to be asked to sit on an alumni career panel at my.
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

How can my business connect email and social media? - BtoB Magazine

How can my business connect email and social media? - BtoB Magazine | Social Media, Marketing and Promotion | Scoop.it
Yahoo!7 NewsHow can my business connect email and social media?BtoB MagazineThirty-nine percent of 579 respondents asked for tips for developing strategies to connect email and social media.
more...
No comment yet.
Suggested by OsakaSaul
Scoop.it!

StumbleUpon, Not Pinterest, For Page Views

StumbleUpon, Not Pinterest, For Page Views | Social Media, Marketing and Promotion | Scoop.it

People are motivated to visit blogs from Pinterest by one thing: image quality Let's remember, every action in liking, re-pinning and sharing in Pinterest is visually-driven. Recipes, kittens in coffee... http://su.pr/1X350m

more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

9 Hot Social Networks to Watch

9 Hot Social Networks to Watch | Social Media, Marketing and Promotion | Scoop.it
We've gathered a list of nine social services to keep an eye on as the location and taste graph spaces heat up.
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Free Social Networks Online | Social Bookmarking

Free Video Social Networks A New Strategy Of Marketing The most creative and effective strategy in marketing for any social networking site is to make eith.
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Women Business Leaders: Does Your Social Media Voice Match ...

Women Business Leaders: Does Your Social Media Voice Match ... | Social Media, Marketing and Promotion | Scoop.it
Here are some things to think about when planning your brand's social media strategy I've condensed from an article by public relations professional Mickie Kennedy: Whether you realize it or not, your Facebook, Twitter, ...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Social Networking Tips » Blog Archive » Social Networking Tips: 7 ...

Social Networking Tips » Blog Archive » Social Networking Tips: 7 ... | Social Media, Marketing and Promotion | Scoop.it
know and properly interpret the influence on Twitter is essential in the social media strategy of a brand or company: not only itself but also the competition. To calculate there are seven free tools, although the algorithm used ...
more...
No comment yet.
Rescooped by Steven Hughes from SOCIAL MEDIA, what we think about!
Scoop.it!

Influence: What Are Tools Like Klout Really Measuring?

Influence: What Are Tools Like Klout Really Measuring? | Social Media, Marketing and Promotion | Scoop.it

A very interesting comparison of several measurement tools and what they really measure. [note mg]

 

For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.

 

But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?

 

It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.

 

Read more: http://therealtimereport.com/2012/04/03/influence-what-are-tools-like-klout-really-measuring/


Via Martin Gysler
more...
Stephen Dale's curator insight, April 14, 2014 11:56 AM

Social reputation and social influence are becoming as important (if not more important) than your paper-based CV and your real-world network. But can they be empirically measured, and if so, what does your score actually mean? This article gives an overview of some of the products/services that purport to give you an influence score. Whether you take it seriously is entirely up to you!