Social Media, Marketing and Promotion
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Social Media, Marketing and Promotion
Cutting edge information to improve your Social Media scope, Marketing and Promotion
Curated by Steven Hughes
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Two men rob Internet cafe, forget to log out of Facebook prior to robbery

Two men rob Internet cafe, forget to log out of Facebook prior to robbery | Social Media, Marketing and Promotion | Scoop.it
Read 'Two men rob Internet cafe, forget to log out of Facebook prior to robbery' on Digital Trends. As social networks have become more intertwined in our...
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Mother's Day Infographic: Who Needs Roses?

Happy Mother's Day. Everything you ever wanted to know about it. It's Mother's Day 2012.
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Twitter and your ego: re-tweets, mentions, and Klout scores » Mindswork

Twitter and your ego: re-tweets, mentions, and Klout scores » Mindswork | Social Media, Marketing and Promotion | Scoop.it

What really motivates people to tweet? What do you get out of it? There are a series of conscious reasons why you might tweet. The job of psychologists is to examine what may be an unconscious motivation to the things that you do.

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Rescooped by Steven Hughes from Social Media from Writer Lisa
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Email Is More Popular Than Social Media [STUDY]

Email Is More Popular Than Social Media [STUDY] | Social Media, Marketing and Promotion | Scoop.it
Email is still more popular than social media, according to a new survey. ("email is more popular than social media!

Via Lisa Mason
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Do Your Fans Like What You are Posting on Facebook? [INFOGRAPHIC]

Do Your Fans Like What You are Posting on Facebook? [INFOGRAPHIC] | Social Media, Marketing and Promotion | Scoop.it

A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least


Via Jonha Richman
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The Top Branding Internet Tools for 2012

The Top Branding Internet Tools for 2012 | Social Media, Marketing and Promotion | Scoop.it

Branding is more important than ever in today’s fast-paced society where advertisements and promotions are around every corner. Branding your business is essential in creating the correct emotional response in your target consumer. What do you want people to think when they hear your name, see you online or meet you in person? This is the impact that your brand has.


Via Slavica Bogdanov, Lisa Mason
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New iOS App For Spotify That Emphasises Social Curation: ShareMyPlaylists

New iOS App For Spotify That Emphasises Social Curation: ShareMyPlaylists | Social Media, Marketing and Promotion | Scoop.it

Excerpted from article:

"While Spotify now has a rich seam of third-party apps built for its platform, ShareMyPlaylists has been around almost as long as the music streaming service itself, helping users curate collections of music for each other.

 

Now with its completely rewritten iOS app, it’s taking the experience mobile, letting you discover and listen to Spotify music in a fresh way.

 

The app opens up to a choice of featured playlists.

Digging deeper, you can find the most played playlists, the current top 50 playlists, and the latest lists added on the ShareMyPlaylists website. If you have an idea of the type of music you’re looking for, you can browse playlists by genre or do a free text search.

 

Once you find a playlist that appeals to you, it will be played in-app from Spotify’s library using the LibSpotify API. Playlists can be shared from the app via Twitter, Facebook, email and even SMS.

 

This is essentially an alternative interface for Spotify that emphasises social curation..."

 

Read full article: 

http://thenextweb.com/apps/2012/05/05/sharemyplaylists-new-ios-app-is-a-whole-new-way-to-experience-spotify-on-the-go/

 

Check out the app here: http://sharemyplaylists.com

 


Via Giuseppe Mauriello
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Tom George's comment, May 6, 2012 5:17 AM
Hey Giuseppe on my way to Puerto Rico for vacation I use spotify so thanks for this today let me know which is the big post of the day to share for you on Internet Billboards today
Giuseppe Mauriello's comment, May 6, 2012 5:20 AM
Hi Tom, have a nice and fun vacation!
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Empire Avenue Navigation Tips

Empire Avenue Navigation Tips | Social Media, Marketing and Promotion | Scoop.it
Empire Avenue gives you points for actions to encourage activity..

Via Gerrit Bes
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Mission: Irrational (Empire Avenue Mistakes to Avoid)

Mission: Irrational (Empire Avenue Mistakes to Avoid) | Social Media, Marketing and Promotion | Scoop.it
Empire Avenue "Missions" are a great thing. They are nothing short of terrific and flexible in their configuration, and provide a very rapid collection of reactions for those who are crowd-sourcing.

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Twitter 101 - How do I use Twitter?

Twitter 101 - How do I use Twitter? | Social Media, Marketing and Promotion | Scoop.it
Going back to the basics with this post. With 140 Million active users and growing, Twitter continues to show it's here to stay. Yet I know so many that should be using it as a tool that haven't stepped up to the plate.
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Why Startups Should Build Social Media Communities Before They ...

Why Startups Should Build Social Media Communities Before They ... | Social Media, Marketing and Promotion | Scoop.it
... social media should be regarded as an investment that will generate profit. And just like launching a new product, social media requires a runway to set up the strategy and channels and develop the audience and content to succeed.
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Subjot: The New Twitter | Social Network Ads Info

Subjot: The New Twitter | Social Network Ads Info | Social Media, Marketing and Promotion | Scoop.it
But yes since being in the space from for nearly a month now it has indeed seen over a few thousand active users and quite a few thousand subjects which makes it quite an interesting social experiment to watch.
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Brands need to strategize Social Media plans and adapt to ...

Brands need to strategize Social Media plans and adapt to ... | Social Media, Marketing and Promotion | Scoop.it
With this initiative, social media agencies will have to revaluate their services and offer something related to the Timeline application which is equally engaging and user friendly. Taking things forward from here, brands will ...
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8 Ways How To Inject Problem Solving Into Your Marketing | HubSpot

8 Ways How To Inject Problem Solving Into Your Marketing | HubSpot | Social Media, Marketing and Promotion | Scoop.it

This post will give you plenty of ideas to implement that will make your marketing more solution-oriented. That way, your prospects see you as a helpful problem solver they actually like and trust ... not just a peddler of your product or service!

 

1) Create how-to blog content:

As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! If you'll allow me to get meta for a minute, this very blog post about how to be a problem solver is, well, solving a problem.

 

2) Create lead gen offers that make people's lives easier:

You need to convert that blog traffic into leads, and if you've written some amazing content, your readers will probably want to learn more from you. Create lead gen content that will help your readers be more successful.

 

3) Source problems to feed your content:

Ask all employees to document these questions and problems and send them your way to feed your solution-oriented content.

 

4) Leverage the brainpower of your community:

Look, nobody knows everything. You're surrounded by people that have data, research, insights, and experiences from which your audience would benefit. Tap into that brainpower, and be the one to share it with the rest of your community!

 

5) Monitor and respond to social media inquiries: Speaking of social media, your active presence on social sites can contribute to your reputation as a thought leader, problem solver, and all around awesome business.

 

6) Optimize for long-tail search:

Long-tail search is a critical component of any well-rounded SEO and content strategy, and it provides tremendous opportunity for marketers that are looking to be more solution-oriented with their content. That's because many long-tail keywords are centered around interrogative queries, like "what makes a good blog post," or "where should I host my blog," or "how to start a blog."

 

7) Nurture leads with emails based on their problems:

Consider segmenting your lists and creating lead nurturing tracks that address specific buyer problems. You can identify the problems right in your landing page forms.

 

8) Create apps and tools that help solve a problem:

When you enter your website into the free tool, you get a comprehensive report that tells you not just an arbitrary grade, but also actionable advice on exactly what areas of your marketing need improvement, and how you can do it.

 

Read full article here: http://j.mp/L4qPhT


Via Giuseppe Mauriello
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Social networks and their importance for your business. | Phuket Business & Computer Systems Consulting

Social networks and their importance for your business. | Phuket Business & Computer Systems Consulting | Social Media, Marketing and Promotion | Scoop.it
Should your company be present on social networks (Facebook, Twitter...)? The answer is YES.
Should it be your main concern? The answer is a definite NO!
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Traffic Transparency - Are you sharing your Stats?

Traffic Transparency - Are you sharing your Stats? | Social Media, Marketing and Promotion | Scoop.it
Over the last 4-5 months I've found four individuals that share their traffic data along with any income they bring in through blogging. Month in and month they post their numbers.
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Rescooped by Steven Hughes from Extreme Social
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Top 10 social media stars

Top 10 social media stars | Social Media, Marketing and Promotion | Scoop.it
Companies like Starbucks, Pepsi and Nike have found innovative ways to use social media to improve their businesses. Here's how. (RT @ideasolutions: Do you agreed with @CNN and their assessment of the top corporate #SocialMedia stars?

Via Rami Kantari
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Rescooped by Steven Hughes from EPIC Infographic
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WordPress Stats & Yoast in 2012 [INFOGRAPHIC]

WordPress Stats & Yoast in 2012 [INFOGRAPHIC] | Social Media, Marketing and Promotion | Scoop.it
WordPress see's 500 000 new posts a day, 19 000+ Plugins available on WordPress Plugin Directory.

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Rescooped by Steven Hughes from Curation, Social Business and Beyond
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Digital Overload and the Power of Content Curation

Digital Overload and the Power of Content Curation | Social Media, Marketing and Promotion | Scoop.it

I selected this piece written by Steve Rosenbaum for BBC Internet Blog because it's inspiring for those of us who are already curating to watch the evolution of curation and see these words from a man who knows.

 

"Digital Overload and information epidemic is sweeping the planet"

 

**The information ecosystem is flooded with voices, sources, rumors, facts, data, digits, images and check-ins

 

I love the way Steve describes the curators:

 

"To seperate signal from noise, an emerging class of information superheros called Content Curators have emerged"

 

He describes curators as -

 

"Journalists who've climbed into a time machine and been transported to the future, where there are more sources, and more tools, and stunning and sometimes reckless speed"

 

(He spoke at the 3rd BBC Online Briefing this past Friday, May 3rd and discussed curation and what it means for big media players like the BBC)

 

**It may be that what the web needs most are focused, topic oriented editorial specialists. Individuals who can gather information on a related topic.

 

**A new brand of journalist that can bring a distinct editorial voice to a curated content environment

 

Digital Overload is both a problem and an opportunity.

 

**One thing is for certain, the growth in digital content isn't going to slow down

 

**How we manage it - and who we trust to curate the information we need is the next big question on the web

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bbc.in/ID9DNJ]


Via janlgordon
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Rescooped by Steven Hughes from Learning Technology News
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7 Ways To Keep Students Focused While Using Technology

7 Ways To Keep Students Focused While Using Technology | Social Media, Marketing and Promotion | Scoop.it

When used effectively, technology plays an important role in enhancing the learning process. Teachers can use digital devices to present supplemental material for lessons or to encourage students to take a more hands-on role in their education.


Via Nik Peachey
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Elizabeth Anne's comment, May 6, 2012 11:10 AM
Difficult to keep focused as a teacher when you're curating such interesting stuff ;-)
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Empire Avenue and How it Works

Mike describes his experience with EAv and how it's a tool to keep you on course for your social media platforms. It's not for everyone, but it offers engage...

Via Gerrit Bes
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How Much Is Apple Worth? [INFOGRAPHIC]

How Much Is Apple Worth? [INFOGRAPHIC] | Social Media, Marketing and Promotion | Scoop.it
This infographic compares Apple's massive reach to things around it in the world.

Via Jonha Richman
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Steven Hughes's comment, May 5, 2012 7:15 AM
good one...
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Friday Featured Four

Friday Featured Four | Social Media, Marketing and Promotion | Scoop.it
A new weekly post that will feature four individuals that YOU should connect with immediately.  Well at least soon.  This weekly post will showcase four people that exemplify Social Media today.
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The Best Successful Social Media Marketing Campaign Examples ...

The Best Successful Social Media Marketing Campaign Examples ... | Social Media, Marketing and Promotion | Scoop.it
Among other interesting and successful social media marketing campaigns were the ones for Dove and Starbucks. The 'Dove – Dove Evolution' campaign was the first purpose-built video that made an impact on a marketing ...
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Return On Relationship — How Companies Use Social to Engage ...

Return On Relationship — How Companies Use Social to Engage ... | Social Media, Marketing and Promotion | Scoop.it
From how to engage new and old customers to creating value with social networks, Ted gives great tips for anyone engaging in social media to succeed in the space. Share. Twitter · Digg · Delicious · Stumbleupon · Technorati ...
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