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Social Media, Marketing and Promotion
Cutting edge information to improve your Social Media scope, Marketing and Promotion
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Top 10 Follow Friday Favorites and Top Influencers Week 35

Top 10 Follow Friday Favorites and Top Influencers Week 35 | Social Media, Marketing and Promotion | Scoop.it
Top 10 #FollowFriday Favorites and Influencers Back with another list of 10 Favorite followers and Top Influencers that you should follow and connect with to. Also talking a little bit about the power of building relationships in Social Media.
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Enterprise Social Networks, Building the Collaborative Enterprise : Enterprise Irregulars

Tools that support social business initiatives fit into several different software categories / markets. Social business is a very broad term that includes all the enterprise social activities, internal and external.
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How To Pick The Best Social Network For Your Brand

How To Pick The Best Social Network For Your Brand | Social Media, Marketing and Promotion | Scoop.it
My inbox is swamped right now. It’s swamped with endless end-of-the-year statistics all hailing the same thing – businesses are looking to up their investment in social media in 2011. They’re...
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What to use to optimize tags for social networks? #sso #ritetag

What to use to optimize tags for social networks? #sso #ritetag | Social Media, Marketing and Promotion | Scoop.it

Ready to try a new tool that lets you search a term and gives you the most associated tags – in numerous social networks? http://su.pr/869Cbd

We just started taking beta (free) signups – Ritetag beta-access > http://www.ritetag.com

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Friday Featured Four 6/1/2012

Friday Featured Four 6/1/2012 | Social Media, Marketing and Promotion | Scoop.it
This week's Featured Four 6/1/2012 including Kimberly Reynolds, Sathish Isaac, Cyndee Haydon, and Terri Nakamura.
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London 2012 Olympics [Infographic]

London 2012 Olympics [Infographic] | Social Media, Marketing and Promotion | Scoop.it

Interesting figures about the upcoming London 2012 Olympics


Via Jonha Revesencio
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5 Great Social Networks Benefits for Your Online Business - Genuine SEO

5 Great Social Networks Benefits for Your Online Business - Genuine SEO | Social Media, Marketing and Promotion | Scoop.it
SEO for blogs, bloggers, blogging, make money online, income reports, social media marketing, Internet marketing and more.
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4 Sites Oozing with Killer Content

4 Sites Oozing with Killer Content | Social Media, Marketing and Promotion | Scoop.it
Sharing content online has become an extremely important part our online presence. While original content reigns supreme, a high percentage of our output comes from other sources.
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Convert Visitors into Subscribers from Your Guest Post with These 10 Landing Page Tricks | KISSmetrics

Convert Visitors into Subscribers from Your Guest Post with These 10 Landing Page Tricks | KISSmetrics | Social Media, Marketing and Promotion | Scoop.it

Excerpt from the article:

"The question is…is your site prepared to convert one percent of those visitors? Five percent? Ten percent?

For each trait you use in your landing page plan, you’ll have the opportunity to increase conversions by at least one percent…and at least 10 percent if you use all 10. 

 

1. Create an ultra-convincing byline with this 3-sentence formula:

To create a compelling byline use the 3-sentence formula. Each sentence answers the following questions:

*Who are you?
*What do you do and for who?
*What’s the call to action?

 

2. Create a landing page specific to that audience...

 

3. Write a truly killer headline with the 4 U’s:

The best method I’ve ever found for writing killer headlines is to use the 4 U’s approach:

- Unique...

- Urgent...

- Ultra-Specific...

- Useful...

 

4. Write killer copy using the PAS formula:

*PAIN – Identify a real problem that your target audience has.

*AGITATE – think in terms of the consequence they could suffer if they don’t act to fix their pain.

* SOLVE – Once you’ve satisfactorily agitated your prospect…offer your product as the solution.

 

5. Put call to action above the fold:

Just make sure the CTA is above the fold because most people will make a decision about what to do within the first 4 seconds of being on your landing page.

 

6. Put a short video on the landing page:

What this does is puts a human face onto the landing page, builds instant credibility and engages those visitors who are power skimmers.

 

7. Request only the absolute bare minimum:

High conversion rates on your landing page will only come when you make the requirements for subscribing very low. In fact, for every additional piece of information…and every additional field you add…you could be losing conversion points.

 

8. Add social proof:

You can tell visitors of your successes quickly and easily in a variety of ways:

#Subscriber count – Announce how many people already subscribe to your blog or email newsletter list.
#Social media followers – Show people how many people are connected to you via social media.
#Logos – Display the logos of reputable companies who’ve endorsed you.

 

9. Use killer design:

The killer design communicates professionalism, trust and security.

 

10. Test:

The truth is that everything can be tested…and that you should get in a habit of testing to learn more about your visitors and prospects. The more you learn the better you will get!"

 

Read full article here: http://j.mp/JlMUa4

 


Via Giuseppe Mauriello
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Apple New Photo Sharing Social Network Is Coming

Apple New Photo Sharing Social Network Is Coming | Social Media, Marketing and Promotion | Scoop.it
The upcoming Apple photo sharing social network is rumored to showcase interesting features including commenting on photos, and of course, photo sharing capabilities which is similar to Facebook and Instagram.
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8 Ways How To Inject Problem Solving Into Your Marketing | HubSpot

8 Ways How To Inject Problem Solving Into Your Marketing | HubSpot | Social Media, Marketing and Promotion | Scoop.it

This post will give you plenty of ideas to implement that will make your marketing more solution-oriented. That way, your prospects see you as a helpful problem solver they actually like and trust ... not just a peddler of your product or service!

 

1) Create how-to blog content:

As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! If you'll allow me to get meta for a minute, this very blog post about how to be a problem solver is, well, solving a problem.

 

2) Create lead gen offers that make people's lives easier:

You need to convert that blog traffic into leads, and if you've written some amazing content, your readers will probably want to learn more from you. Create lead gen content that will help your readers be more successful.

 

3) Source problems to feed your content:

Ask all employees to document these questions and problems and send them your way to feed your solution-oriented content.

 

4) Leverage the brainpower of your community:

Look, nobody knows everything. You're surrounded by people that have data, research, insights, and experiences from which your audience would benefit. Tap into that brainpower, and be the one to share it with the rest of your community!

 

5) Monitor and respond to social media inquiries: Speaking of social media, your active presence on social sites can contribute to your reputation as a thought leader, problem solver, and all around awesome business.

 

6) Optimize for long-tail search:

Long-tail search is a critical component of any well-rounded SEO and content strategy, and it provides tremendous opportunity for marketers that are looking to be more solution-oriented with their content. That's because many long-tail keywords are centered around interrogative queries, like "what makes a good blog post," or "where should I host my blog," or "how to start a blog."

 

7) Nurture leads with emails based on their problems:

Consider segmenting your lists and creating lead nurturing tracks that address specific buyer problems. You can identify the problems right in your landing page forms.

 

8) Create apps and tools that help solve a problem:

When you enter your website into the free tool, you get a comprehensive report that tells you not just an arbitrary grade, but also actionable advice on exactly what areas of your marketing need improvement, and how you can do it.

 

Read full article here: http://j.mp/L4qPhT


Via Giuseppe Mauriello
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Social networks and their importance for your business. | Phuket Business & Computer Systems Consulting

Social networks and their importance for your business. | Phuket Business & Computer Systems Consulting | Social Media, Marketing and Promotion | Scoop.it
Should your company be present on social networks (Facebook, Twitter...)? The answer is YES.
Should it be your main concern? The answer is a definite NO!
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Traffic Transparency - Are you sharing your Stats?

Traffic Transparency - Are you sharing your Stats? | Social Media, Marketing and Promotion | Scoop.it
Over the last 4-5 months I've found four individuals that share their traffic data along with any income they bring in through blogging. Month in and month they post their numbers.
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10 Steps to Becoming a Better Writer (Poster) | Copyblogger

10 Steps to Becoming a Better Writer (Poster) | Copyblogger | Social Media, Marketing and Promotion | Scoop.it
The secret to becoming a better writer just can't be distilled into a simple 10-step post. Or ... can it?
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Facebook Shares Better Than Links For Google Ranking ...

Facebook Shares Better Than Links For Google Ranking ... | Social Media, Marketing and Promotion | Scoop.it
There's been a lot of talk about how social media's impact on search this week, with industry conference SMX Advanced having taken place. It's interesting to see this study site Facebook shares and Tweets as major signals.
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3 Social Networks Emerge as Facebook IPO Plummets | Social Media Sun

3 Social Networks Emerge as Facebook IPO Plummets | Social Media Sun | Social Media, Marketing and Promotion | Scoop.it
3 Social Networks Emerge as Facebook IPO Plummets http://t.co/utdZKI9f via @etelligence...
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The Rise Of The Micro-Entrepreneurship Economy

The Rise Of The Micro-Entrepreneurship Economy | Social Media, Marketing and Promotion | Scoop.it
Years ago, Russell Howze was working as a creative at an advertising agency in Atlanta when he got laid off due to budget cuts. He then spent years piecing together work through various corporate jobs, until he decided to follow his heart.

Via Ganesh Mannar
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comScore: Top Social Networks See 43% Growth Via Mobile in EU5 ...

comScore: Top Social Networks See 43% Growth Via Mobile in EU5 ... | Social Media, Marketing and Promotion | Scoop.it
Top Social Networks See 43% Growth Via Mobile in EU5. Out of the top three social networks in the EU5, Twitter and LinkedIn have seen the greatest growth in mobile over the past year, according to new data from comScore.
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Solid Advice For The New Social Media Marketer | Social Media - SEO

Solid Advice For The New Social Media Marketer. Saturday, 26 May 2012 19:09 Last Updated on Saturday, 26 May 2012 19:09 Written by davidstanleyredfern 0 Comments. Keep your business site interesting and informative by hosting blogs ...
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Qwiki Launches Its New Interactive Storytelling And Publishing Platform For Content Creators And Curators

Qwiki Launches Its New Interactive Storytelling And Publishing Platform For Content Creators And Curators | Social Media, Marketing and Promotion | Scoop.it

Excerpted from article:

"Qwiki, the start-up known for creating automated multimedia presentations, is launching a new media format that allows publishers, bloggers, web personalities and others to create 60-second video stories that are embedded with other videos, images, maps and links.

 

It’s like an interactive video slideshow that lets users click on other content throughout a narrated story, so they can choose how deep they want to experience the content.

 

The service goes into private testing today with some early users and is expected to open to the public in a couple of weeks.

 

Users can put together a Qwiki by arranging images, videos and maps and other content into six frames. Each frame can be further edited with a caption and embedded with more images, Tweets, maps and links taken from sources such as YouTube, Flickr, Google Maps and other sources including their personal content.

When the media content is laid down, a user records a 60-second narration for the story with the option of appearing in a small window throughout the Qwiki. The creator decides when to advance each frame.

 

Imbruce, Founder and CEO, said:

"there are many more features to be added that could make Qwiki even more attractive to its creators and users.

 

Right now, creators can only tell a 60-second story. But with the ability to add more content, it could really be the starting point for a bigger story. I think over time, Qwiki might be better served by allowing people the option to make videos a little longer.

 

New online tools, such as Pinterest, are already showing us that self-expression and curation are now very popular. I think it’s logical that a simple tool for mixing video, images and online content could also attract an audience..."

 

Read full article: 
http://gigaom.com/2012/05/23/qwiki-launches-interactive-story-telling-platform-with-abc-news/

 

Check out it: http://www.qwiki.com


Via Giuseppe Mauriello
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Glen Gatin's comment, May 25, 2012 1:58 PM
Signed up for it but they are playing the Pinterest game, dangling, appetite whetting. Might put me off the whole thing as it did with Pinterest.
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12 Most Interesting, Original, and Outright Strange Niche Social Networks | 12 Most

12 Most Interesting, Original, and Outright Strange Niche Social Networks | 12 Most | Social Media, Marketing and Promotion | Scoop.it
Will Russell shines a light on the 12 Most Interesting, Original, and Outright Strange Niche Social Networks.
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4 Surefire Ways to Influence your Klout Score

4 Surefire Ways to Influence your Klout Score | Social Media, Marketing and Promotion | Scoop.it
If you care about your Klout score, but tend to struggle increasing the number, this is for you. Here's more on Klout if you're new to the platform.
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Two men rob Internet cafe, forget to log out of Facebook prior to robbery

Two men rob Internet cafe, forget to log out of Facebook prior to robbery | Social Media, Marketing and Promotion | Scoop.it
Read 'Two men rob Internet cafe, forget to log out of Facebook prior to robbery' on Digital Trends. As social networks have become more intertwined in our...
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Mother's Day Infographic: Who Needs Roses?

Happy Mother's Day. Everything you ever wanted to know about it. It's Mother's Day 2012.
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Twitter and your ego: re-tweets, mentions, and Klout scores » Mindswork

Twitter and your ego: re-tweets, mentions, and Klout scores » Mindswork | Social Media, Marketing and Promotion | Scoop.it

What really motivates people to tweet? What do you get out of it? There are a series of conscious reasons why you might tweet. The job of psychologists is to examine what may be an unconscious motivation to the things that you do.

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