Social Media, Marketing and Promotion
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Cutting edge information to improve your Social Media scope, Marketing and Promotion
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Listen, Learn Or Lead – The Three L’s of Social Media

Listen, Learn Or Lead – The Three L’s of Social Media | Social Media, Marketing and Promotion | Scoop.it
Based on the title of this post, you might be expecting to get some juicy insight on managing social media more effectively or new hot tips from me on social media marketing. Sorry to disappoint yo...
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Sharing is Caring, Start Caring

Sharing is Caring, Start Caring | Social Media, Marketing and Promotion | Scoop.it
We see and hear the phrase all the time, “sharing is caring”. The sharing bucket includes: Likes, +1’s, RT’s, Mentions, Up Votes, and comments.

Via DashBurst
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50 Women In Business You MUST Follow on Twitter!

50 Women In Business You MUST Follow on Twitter! | Social Media, Marketing and Promotion | Scoop.it
Blog post at Birds on the Blog : I love Twitter. No. I adore twitter. Actually I probably wouldn't have a business without Twitter so when I hear people question “what d[..]
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The 6 Types of Useful Tweets

The 6 Types of Useful Tweets | Social Media, Marketing and Promotion | Scoop.it
Again and again, people I meet in real life or on Facebook tell me that they do not "get" Twitter. Twitter is very simple! It is essentially about 6 kinds of messages (called tweets). 1. Conversation (like text messages) You can all do this right?
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Has Instagram become Pornstagram?

Has Instagram become Pornstagram? | Social Media, Marketing and Promotion | Scoop.it
There are few things I loathe more than a hypocritical network whose actions aren’t consistent with their guidelines. Has Instagram become Pornstagram?
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How retailers can use social media to attract more customers

How retailers can use social media to attract more customers | Social Media, Marketing and Promotion | Scoop.it
If your business marketing plan doesn't include social media strategies, you're already dead in the water. Why? Because more of your customers are using

Via The Fish Firm
Jerome D. Simon's curator insight, May 22, 12:45 PM

arguments à destination des commerçants pour utiliser les médias sociaux, quoi en faire? comment mesurer?

Les DIGITAILS's curator insight, May 22, 1:13 PM

cet article apporte de vrais réponses aux commerçants intéressés par la démarche d'utilisation des medias sociaux dans leur pratique

Maryse Camelan's curator insight, Today, 11:40 AM

pragmatic ! 

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Seven Tips From Successful Entrepreneurs: What They Wish They Had Known

Seven Tips From Successful Entrepreneurs: What They Wish They Had Known | Social Media, Marketing and Promotion | Scoop.it
Umesh Choori's curator insight, May 20, 12:38 PM

Great advise and filled with wisdom

Nathan DC's curator insight, May 22, 5:55 AM
4. Use social media, but don’t expect it to fix everything
Chris Serafin's curator insight, Today, 11:19 AM

Did they leave any really important areas out?  In your experiences what is the most important area of starting your own +business to advise others about?

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Are businesses failing to find an ROI in social media? Another view.

Are businesses failing to find an ROI in social media? Another view. | Social Media, Marketing and Promotion | Scoop.it
A report claims that small businesses are not realizing business benefits from social media. let's dig a little deeper to find the truth. See on www.businessesgrow.com

Via Gerrit Bes
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How To Curate Your Way To Quality Content

How To Curate Your Way To Quality Content | Social Media, Marketing and Promotion | Scoop.it
Curating is sorting through quality content and relevant information for your industry and sharing it in a meaningful way.
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Rescooped by Steven Hughes from The Social Strategist
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The value of starting your own news brand — and sponsored content done right

The value of starting your own news brand — and sponsored content done right | Social Media, Marketing and Promotion | Scoop.it

Nieman Lab: The value of starting your own news brand — and sponsored content done right: http://t.co/Hq8uMsQ9nV #journo #journalism


Via Andy Bull, Jeff Domansky, fractals, Christine DeGraff
Andy Bull's curator insight, May 17, 2:52 PM
interesting example of how a young journalist can create a personal brand through doing good journalism, and get a great job
Christine DeGraff's curator insight, May 20, 6:18 AM

Very easy to do nowadays with tools like paper.li and RebelMouse.

Rescooped by Steven Hughes from MarketingHits
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Influence marketing: What’s next? | Mark Schaefer

Influence marketing: What’s next? | Mark Schaefer | Social Media, Marketing and Promotion | Scoop.it

Traditional media is on the decline and we can now identify "influencers" with relevant content pipelines to help us. Now what do we do about it? All the old “pipelines” for our content are drying up. So one viable alternative is to borrow somebody else’s pipeline. Today, bloggers, podcasters, and home video producers are gaining consumer mindshare through their passionate and entertaining content. No wonder this is the new media gold rush — influencer outreach. I have a 360-degree experience with this trend as I strategize with clients, advise agencies, and become a target for outreach programs myself. And what I see is not pretty. Sure we have tons of content. We have lots of wonderful new alternatives to identify influencers. Now, what do we do about it? I think the core competency that needs to develop is a mindset transformation from a “purchaser of ad space” to a “developer of relationships.” Here is a model to get you thinking about this in a new way.... Will it be celebrity, advocates or influencers?


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Jeff Domansky's curator insight, May 20, 2:31 PM

Mark Schaefer offers up new ideas on influencers and suggests an interesting new approach. Will it be celebrity, advocates or influencers?

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Social Media Marketing with Google Plus

Social Media Marketing with Google Plus | Social Media, Marketing and Promotion | Scoop.it

Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.


Via Kamal Bennani
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The Fish Firm Blog: 5 Ways To Reach Your über Target Audience... The Household “Decision-Maker”

The Fish Firm Blog: 5 Ways To Reach Your über Target Audience... The Household “Decision-Maker” | Social Media, Marketing and Promotion | Scoop.it

Pick your head up from your Smartphone long enough to notice that everyone else is buried in their smartphones... maybe no single group more so than busy moms.
Did you know that moms spend 6.1 hours per day on average on their smartphones. They are 58% more likely to shop via a mobile device and in a survey of 1,500 tablet-owning moms, 97% made a purchase in the last month!

 


Via The Fish Firm
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What makes Coca-Cola the No-1 SuperBrand in Social Media?

What makes Coca-Cola the No-1 SuperBrand in Social Media? | Social Media, Marketing and Promotion | Scoop.it
Who else has completed more than 80 years of Olympic Partnership with largest-ever activation? Which brand has ever covered more than 275,000 miles across See on www.searchenginejournal.com

Via Gerrit Bes
Mott Marvin Kornicki's curator insight, May 18, 4:23 PM

What makes Coca-Cola the No-1 SuperBrand in Social Media? | @scoopit via @sbhsbh 

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Go Beyond With Original Social Media Content | Web SEO Analytics

Go Beyond With Original Social Media Content | Web SEO Analytics | Social Media, Marketing and Promotion | Scoop.it
Quality social media content can set you apart from competitors,  keep your brand in customer’s “top of mind” and enhance your positioning as a (Now boost your social media content with these effective tips #socialmedia

Via Alan Horton
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5 Coolest Technologies Invented by High Schoolers

5 Coolest Technologies Invented by High Schoolers | Social Media, Marketing and Promotion | Scoop.it
Last week Intel hosted their International Science and Engineering Fair in Phoenix. There, 1,600 students from around the world were invited to present their award-winning projects and compete for over $4 million in awards and scholarships.
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8 Sacrifices You May Have to Make to Change the World

8 Sacrifices You May Have to Make to Change the World | Social Media, Marketing and Promotion | Scoop.it
At the end of the day, every decision you make leads you along your life's path and, when you finally arrive at its destination, hopefully you'll have changed the world for the better.
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Rescooped by Steven Hughes from Tech & Science
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Google Chrome, aka the Web, Just Got 5% Faster [DOWNLOAD]

Google Chrome, aka the Web, Just Got 5% Faster [DOWNLOAD] | Social Media, Marketing and Promotion | Scoop.it
Google Chrome has been working on a Beta release that contained optimizations that make web pages load 5% faster on average!

Via DashBurst
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Rescooped by Steven Hughes from B2B Content Marketing Daily
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HootSuite App Update Eases Influencer Monitoring

HootSuite App Update Eases Influencer Monitoring | Social Media, Marketing and Promotion | Scoop.it
One of the best tools for measuring the effectiveness of your social media activity just got a little better. HootSuite.

Via Mike Allton
Mike Allton's curator insight, May 21, 4:33 PM

If you aren't already, consider using HootSuite to manage and monitor your social media activity. Today's update has made it easier to identify your key fans and influencers.

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The Most Social Companies (in the Least Social Industries) [Infographic]

The Most Social Companies (in the Least Social Industries) [Infographic] | Social Media, Marketing and Promotion | Scoop.it

Being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences.

 

To find out what people are doing to connect with their customers, partners and other industry stakeholders on social media in less social industries, take a look at the data in this infographic, where you’ll see:

Why you should be social, even if not everyone in your industry is on boardExamples of companies innovating in social mediaThings to watch out for with social media in non-social industries 

Examples that we used include companies in the following industries:

MedicalPoliceAutomotiveVeterinaryLibraries
Via Lauren Moss
Des Walsh's curator insight, May 20, 8:43 PM

Helpful infographic and notes

Joe Wise's curator insight, May 21, 5:29 PM

The longest infographic ever made >

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Is Content the New Currency?

Is Content the New Currency? | Social Media, Marketing and Promotion | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
Robin Martin's comment, May 21, 3:44 PM
; )
Nedko Aldev's curator insight, May 22, 3:10 AM

add your insight...

 
Mithuhassan's comment, May 22, 12:40 PM
Thanks to share Jan !!
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13 Alternative Ways to Consume Your News

13 Alternative Ways to Consume Your News | Social Media, Marketing and Promotion | Scoop.it

How we consume the news has changed dramatically over the years. With the rise of social and information networks like Twitter and Facebook, we now have access to our own crowdsourced news wires. Add to that an army of applications reinterpreting the magazine and newspaper for mobile and tablet forms, and what we have is a news media renaissance that puts the reader's interests above all else. Should you prefer to discover news through social connections, you can turn to Flipboard, Smartr or XYDO. If you want to consume news from just the publishers you trust, then you'll likely develop an affinity for Pulse or FLUD. But if you'd rather your application tell you what to read, Zite may be right for you. And, we're just getting started. What follows is a collection of 13 different apps and services that provide you with alternative ways to consume news....


Via Jeff Domansky, Teresa Turner
Dean Ara's curator insight, May 20, 9:54 AM

A lot of good ways to consume information, freely available. 

Jeff Domansky's curator insight, May 20, 2:21 PM

Great list! You're sure to find one that works for you.

Rescooped by Steven Hughes from The Latest in Social Media
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Pinterest Makes Pins More Useful

Pinterest Makes Pins More Useful | Social Media, Marketing and Promotion | Scoop.it
Today Pinterest goes beyond a place to pin pretty pictures. Now our favorite site for collecting recipes and planning design projects allows brands to insert useful information into their pins.

Via DashBurst
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Yahoo Board Approves a $1.1 Billion Deal for Tumblr

Yahoo Board Approves a $1.1 Billion Deal for Tumblr | Social Media, Marketing and Promotion | Scoop.it
The Yahoo! Tumblr acquisition rumors appear to have come to fruition, as the Wall Street Journal has reported that the Yahoo board has approved the colossal $1.1 billion deal to buy out Tumblr.

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7 Simple Ways to Improve Popular Social Network Websites

7 Simple Ways to Improve Popular Social Network Websites | Social Media, Marketing and Promotion | Scoop.it
1. Twitter — Tweet Timeout   2. Facebook — Snopes Filter   3. Yelp — Review Filters   4. Tumblr — Allow Responses to Comments, Like a Normal Website   5. Reddit — Reality Check   6. Instagram — Add Dragons Filter   7.
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Rescooped by Steven Hughes from Social Media, SEO, Mobile, Digital Marketing
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How to Compare Your Facebook Page With the Competition

How to Compare Your Facebook Page With the Competition | Social Media, Marketing and Promotion | Scoop.it
Track your competitors on Facebook: Use these tools to identify tactics used by your competition and get ideas on how to improve your own Facebook marketing.

Via Kamal Bennani
cuarttografico's curator insight, May 18, 9:35 PM

Cuando hacemos Benchmarketing, no podemos dejar de lado las metricas sociales...

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Study: Google Plus time-on-site up 112%, Facebook down 5.2%

Study: Google Plus time-on-site up 112%, Facebook down 5.2% | Social Media, Marketing and Promotion | Scoop.it
Neilsen just released some data from February 2013 showing that Google Plus time-on-site was up year-over-year 112% and Facebook's was down 5.2%

Via Michael Q Todd, Brian Yanish - MarketingHits.com
Steven Hughes's insight:

Interesting Numbers Indeed

Michael Q Todd's curator insight, May 18, 8:36 AM

Will be much better now after the new changes

Ileane Smith's comment, May 19, 5:16 AM
After all the new announcements during I/O 2013 this gap is going to get even bigger!