Social Media, Mar...
Follow
Find
3.5K views | +1 today
Scooped by Steven Hughes
onto Social Media, Marketing and Promotion
Scoop.it!

Listen, Learn Or Lead – The Three L’s of Social Media

Listen, Learn Or Lead – The Three L’s of Social Media | Social Media, Marketing and Promotion | Scoop.it
Based on the title of this post, you might be expecting to get some juicy insight on managing social media more effectively or new hot tips from me on social media marketing. Sorry to disappoint yo...
more...
No comment yet.
Social Media, Marketing and Promotion
Cutting edge information to improve your Social Media scope, Marketing and Promotion
Curated by Steven Hughes
Your new post is loading...
Scooped by Steven Hughes
Scoop.it!

Photos of the Day: Dreaming of Fall | DashBurst

Photos of the Day: Dreaming of Fall | DashBurst | Social Media, Marketing and Promotion | Scoop.it
Sometimes many of us just find ourselves dreaming of fall, the best season of them all. While fall is a 158 days away these incredible photos will give you a front row seat. Janek Sedlar is a landscape art photographer based in the Czech Republic. Janek caught the photography bug in 2011, and spends a […]
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog | Social Media, Marketing and Promotion | Scoop.it
The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

One Day Only: You Can Buy Google Glass | DashBurst

One Day Only: You Can Buy Google Glass | DashBurst | Social Media, Marketing and Promotion | Scoop.it
If you are a gadget addict itching to get your hands on Google Glass, you are in luck. For one day only, Google will be giving people who want a Google Glass the opportunity to purchase one for themselves. Tuesday, April 15, the dreaded tax day, will now be known to Google Glass enthusiasts as […]
more...
No comment yet.
Rescooped by Steven Hughes from 4businessand life
Scoop.it!

What Is Vingle? | DashBurst

What Is Vingle? | DashBurst | Social Media, Marketing and Promotion | Scoop.it
Do you have any hobbies you really love? A new South Korean-based social network called Vingle wants to help you connect and converse with people who have similar passions across the globe no matter what languages they speak! The site boasts over 2,000 interests that users can create and follow via a collections tool. Popular […]

Via MARY HELEN FERRIS
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

8 Things to Know about News and Social Media

8 Things to Know about News and Social Media | Social Media, Marketing and Promotion | Scoop.it
Today, people are using social media sites more and more to get the news. The Pew Research Center’s Journalism Project analyzed data about social media ...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Watch This Boston Marathon Victim’s Dream Come True When She Performs for the First Time since the Bombing

Watch This Boston Marathon Victim’s Dream Come True When She Performs for the First Time since the Bombing | Social Media, Marketing and Promotion | Scoop.it
When ballroom dancer Adrianne Haslet-Davis lost her left leg in the Boston Marathon bombing almost a year ago, she swore shed dance again. Hugh Herr, ...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Limiting Pages on a Website - GeeklessTech

Limiting Pages on a Website - GeeklessTech | Social Media, Marketing and Promotion | Scoop.it
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

3 Reasons Businesses Need to Be On Pinterest - Brainy Marketer

3 Reasons Businesses Need to Be On Pinterest - Brainy Marketer | Social Media, Marketing and Promotion | Scoop.it
Savvy businesses and bloggers are able to take advantage of Pinterest’s strengths and gain new, interested followers and a steady stream of website traffic
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

New Facebook ‘Life Filters’ Offer a Cure for Social Media Fatigue [VIDEO]

New Facebook ‘Life Filters’ Offer a Cure for Social Media Fatigue [VIDEO] | Social Media, Marketing and Promotion | Scoop.it
Facebook fatigue is a serious condition that afflicts 1 billion people worldwide, causing them to hate all of their friends on Facebook. With their ...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Frisbee Trick Shot Extraordinaire Brodie Smith Shows Off for March Madness

Frisbee Trick Shot Extraordinaire Brodie Smith Shows Off for March Madness | Social Media, Marketing and Promotion | Scoop.it
If you don't know who Brodie Smith is, this video of his frisbee skills will give you a hint. To celebrate the start of March Madness Smith, master of frisbee trick shots, put on a show throwing frisbees into hoops at Butler University's Hinkie Fieldhouse basketball arena. Even Butler's mascot, Blue III the bulldog, participated…
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

How to Adjust Your Website Content for Better Search Engine Ranking?

How to Adjust Your Website Content for Better Search Engine Ranking? | Social Media, Marketing and Promotion | Scoop.it
Looking for the higher online rankings? There are numerous things and facts that are useful for the development and improvement of the online ranking.
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

What Did You Forget? [COMIC]

What Did You Forget? [COMIC] | Social Media, Marketing and Promotion | Scoop.it
That awful moment when you realize you forgot your phone at home. Do you always go back?   Comic by Wrong
more...
No comment yet.
Rescooped by Steven Hughes from Social Media Content Curation
Scoop.it!

Five Content Curation Mistakes That B2B Marketers Need To Avoid

Five Content Curation Mistakes That B2B Marketers Need To Avoid | Social Media, Marketing and Promotion | Scoop.it

Excerpt from the guest post by Patricia Hume, President of Trapit, and published on MarketingProfs:
"It's impossible for marketers to create enough original, quality material for each channel every day, which is why many rely on content curation to help build brand awareness and generate leads via social media and email marketing.

Here are five of the top content curation mistakes that B2B marketers need to avoid if they want to offer their audiences value, rather than noise.

1. Skimming the Headline and Sharing Immediately
A good headline doesn't mean a good article. Sometimes, it doesn't even mean a relevant article. That's why it's important to take the time to read the entire article before sharing it with an audience.
Content curation is about showing thought leadership, too; so, if you don't engage with the article yourself, then you can't show your expertise about the topic.

2. Checking Only the Most Popular Stories and Sources for Content
If your content curation is supposed to attract people to the brand for originality and thought leadership, depending on the most-visited sources and most-read articles is merely going to backfire. Your social media accounts won't stand out, and prospects and customers won't see the value in following them.

3. Not Personalizing for Your Audience
In a world of almost infinite content, your audience is going to be interested only in the stories that are most relevant to their needs.
You should carefully consider the target audience for each piece of curated content.

4. Promoting the Same Content Across Every Channel
One tactic that's employed by time-starved marketers is to share one link across a few different channels, all at once.
Ultimately, doing so undermines the purpose of content curation.

5. Spending Too Much Time Curating Content
It can take hours to create a blog post, and just a few minutes to curate content. So marketers may write blog posts a few days a week and fill the gaps in output with curated content very quickly.
But curating good content that effectively engages the audience—and making sure each piece is promoted and distributed in the context of each social environment—can take hours..."

Read full original article:
http://www.marketingprofs.com/articles/2014/24500/five-content-curation-mistakes-b2b-marketers-are-making


Via Giuseppe Mauriello
more...
John Thomas's curator insight, March 1, 3:08 AM

Five Content Curation Mistakes That B2B Marketers Need To Avoid. 

Paula Silva's comment, March 4, 6:36 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Rescooped by Steven Hughes from New Twitter Tools
Scoop.it!

Many Twitter Followers Can Spread Your Tweets Further Into Twitterland

Many Twitter Followers Can Spread Your Tweets Further Into Twitterland | Social Media, Marketing and Promotion | Scoop.it
Blog post at Inspire to Thrive : Engagement Vs. Many Twitter Followers Engagement rules on Twitter right? I've always said that and still believe it fully. But what if yo[..]

Via Lisa Buben, Michael Q Todd
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Supplementing Relevance Engines with Real Life Advantages | Pluris Marketing

Within a few short years the retail experience has gone from walking in a store or maybe ordering via catalog to ordering products by just thinking about them. Ok, I’m exaggerating – but not by much.
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Jeffbullas's Blog - Internet Marketing

Jeffbullas's Blog - Internet Marketing | Social Media, Marketing and Promotion | Scoop.it
Helping business and personal brands with digital marketing including social media with Blogs, Twitter, Facebook, LinkedIn, YouTube and Search Engine Optimization.
Our goal "To optimize your brand in a digital world"
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

The Empire Avenue Leaders community now has 500 members

The Empire Avenue Leaders community now has 500 members | Social Media, Marketing and Promotion | Scoop.it
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Be A Maitre d' Of Social Media Marketing

Be A Maitre d' Of Social Media Marketing | Social Media, Marketing and Promotion | Scoop.it
I can't recall the source or specifics, but I recently heard a story on the radio involving a restaurant and a Maitre d' that is embedded in my thoughts for time and memorial. Not the specific deta...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Jeffbullas's Blog - Internet Marketing

Jeffbullas's Blog - Internet Marketing | Social Media, Marketing and Promotion | Scoop.it
Helping business and personal brands with digital marketing including social media with Blogs, Twitter, Facebook, LinkedIn, YouTube and Search Engine Optimization.
Our goal "To optimize your brand in a digital world"
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Nothing’s Impossible: Disney Posters from SXSW

Nothing’s Impossible: Disney Posters from SXSW | Social Media, Marketing and Promotion | Scoop.it
Even Disney got in on the action at SXSW in Austin. The Mondo Gallery showcased playful poster images of classic Disney movies in an exhibit called ...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Welcome To The Brainy Marketer Blog - Launch Contest - Brainy Marketer

Welcome To The Brainy Marketer Blog - Launch Contest - Brainy Marketer | Social Media, Marketing and Promotion | Scoop.it
I (John Paul Aguiar) am SUPER Excited to finally be launching BrainyMarketer.com. From idea to right now, this has been 12 months in the making.   What Is Brainy Marketer? Basically we are a Team of Hand-Picked Trusted Authors coming together to share Honest, Proven, Actionable Content to help YOU grow YOUR Blog or Small Business online. …
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Twitter Experimenting With View Counts for Your Tweets

Twitter Experimenting With View Counts for Your Tweets | Social Media, Marketing and Promotion | Scoop.it
Have you ever wondered if anyone actually sees your tweets? A new experiment by Twitter might help you find out. Twitter is testing view counts for ...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

Glassdoor Reveals LinkedIn Jeff Weiner as 2014′s CEO of the Year

Glassdoor Reveals LinkedIn Jeff Weiner as 2014′s CEO of the Year | Social Media, Marketing and Promotion | Scoop.it
  Glassdoor has ranked the CEOs of major companies based on 2014 employee ratings and the results are in! Jeff Weiner of LinkedIn takes the gold, with a 100% approval rating from employees. A close second is Alan R. Mulally at Ford with 97% approval. Taking home bronze is Richard W. Edelman, CEO of Edelman,…
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

This Ad from a Cosmetics Brand Actually Isn’t Superficial

This Ad from a Cosmetics Brand Actually Isn’t Superficial | Social Media, Marketing and Promotion | Scoop.it
Thought cosmetics brands were all about selling impossible beauty standards to an impressionable world? Apparently not! A new add lets girls know ...
more...
No comment yet.
Scooped by Steven Hughes
Scoop.it!

How to Raise Happy Kids

How to Raise Happy Kids | Social Media, Marketing and Promotion | Scoop.it
Can an infographic answer the $64,000 question: how to raise happy kids? Happify, a company that focuses on the science of well-being, thinks it can. ...
more...
No comment yet.