Social Media, Marketing and Promotion
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5 Ways to Improve Your Facebook News Feed Exposure

5 Ways to Improve Your Facebook News Feed Exposure | Social Media, Marketing and Promotion | Scoop.it

Facebook Edgerank: What you need to know to improve your Facebook marketing. Discover how to calculate your reach and grow your audience.

 

Excerpted from article:

"If you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.

 

Here are some tips:

#1: Calculate Your Reach:

You need to know how well you’re doing at reaching your fan base.

How do you find out what percentage of your Facebook page’s fans you’re reaching? Go to your Facebook Insights and average your reach for the last 30 days, then divide that number by your fan count.

Facebook has claimed that Facebook pages reach 16-17% of their fans on average. And typically, the more fans you have, the lower the percentage you’ll reach.

 

#2: Always Post Photos:

Choose the right type of content to share on Facebook.

Of all the types of content you can share, photos give the best results. Photos are most engaged with and reach the most people.

 

#3: Stimulate Engagement:

Try one of these four kinds of posts to generate engagement:

- Caption contest;
- Multiple choice;
Fill in the blank;
Inspirational quotes;

 

#4: Create Viral Exposure:

Ask users to upload their photos in a specific category. They are consciously (or subconsciously) participating in an ego contest. Often on Facebook it seems like we succeed most when we take advantage of the momentum of our fans’ self-interest.

 

#5: Build Fans Virally and Drive Revenue With Sweepstakes and Coupons:

Sweepstakes can build fans more affordably than ads, they’re engaging and they’re fun. Lots of pages do them.

Here are five tips for successful fan-building sweepstakes.

1) Be creative, but keep it simple.
2) Make sure the prize is related to the brand.
3) Give folks an incentive to share.
4) Look for strategic partners to co-brand with.
5) Keep the entry form short. Less is more..."

 

Each tip is analyzed with more information and some examples.

Read full interesting article here:

http://www.socialmediaexaminer.com/master-facebook-edgerank/

 


Via Giuseppe Mauriello
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Meet the New Content Creator at DashBurst

Meet the New Content Creator at DashBurst | Social Media, Marketing and Promotion | Scoop.it
Since the launch of DashBurst, Jennifer Gilreath Hanford has been one of the most consistent contributors of amazing content. So today we are happy to announce Jennifer has joined the team as a Community Manager and Blogger. Jennifer studied psychology at Baylor University and runs the social media and content service business at J+ Media […]
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Extra! Extra! The DashBurst Digest Is Out: Get Your Favorite Content Delivered Straight to Your Inbox

Extra! Extra! The DashBurst Digest Is Out: Get Your Favorite Content Delivered Straight to Your Inbox | Social Media, Marketing and Promotion | Scoop.it
On DashBurst, content is king, and we look to feature what’s most interesting and original on the web. Now we are excited to announce the launch of the DashBurst Digest, a daily and weekly newsletter that shows you the most popular content in your network as well as featured posts by our curators, who are […]
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Social Syndication Is Here: Upload and Schedule Any Type of Content to Facebook and Twitter with One Burst

Social Syndication Is Here: Upload and Schedule Any Type of Content to Facebook and Twitter with One Burst | Social Media, Marketing and Promotion | Scoop.it
What if you could publish any type of media and send it out to DashBurst, Facebook and Twitter simultaneously with just one simple click? Well, today you can! We’re excited to announce the release of social syndication to Facebook and Twitter. You can use this new ability in three ways: post now to your favorite […]
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How to Organize Your Writing Desk [Cheat Sheet]

How to Organize Your Writing Desk [Cheat Sheet] | Social Media, Marketing and Promotion | Scoop.it
Are you a blogger or traditional writer? Any decent writer will tell you that their environment can make or break a good story. It's essential to only keep the items you need around you and not let your desk get too cluttered with distractions. You can improve the ambiance of any room with a decent ...
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Live Long and Posture

Live Long and Posture | Social Media, Marketing and Promotion | Scoop.it
Office Tips to Help You Live Longer
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CLICK HERE to support DashBurst: Where Media Gets Social

CLICK HERE to support DashBurst: Where Media Gets Social | Social Media, Marketing and Promotion | Scoop.it
Meet DashBurst: A new multimedia social network and blogging platform for creatives of all types. | Crowdfunding is a democratic way to support the fundraising needs of your community. Make a contribution today!
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Free Website Analysis

Free Website Analysis | Social Media, Marketing and Promotion | Scoop.it
Our Free Personalized Website Analysis is not an automated tool that analyzes SEO like others you find on the web. One of the partners does a manual review of your website, your PPC campaign, blog, social media profiles and business pages, landing pages and more. We then give you a list of recommendations to improve your results. The analysis is absolutely free. There is no obligation to make a purchase. You will not get a sales pitch, You can choose to make the improvements yourself. One Continue reading →
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How to Get Rid of The New Chrome Bookmarks Manager

How to Get Rid of The New Chrome Bookmarks Manager | Social Media, Marketing and Promotion | Scoop.it
Chrome changed the way you manage your bookmarks. Ohhh Shiny! But they got rid of some of the functionality. Her's how to go back to the old version
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10 Dream Cars from Lamborghini

10 Dream Cars from Lamborghini | Social Media, Marketing and Promotion | Scoop.it
The Lamborghini brand of cars was the brain trust of the Italian born Ferruccio Lamborghini.
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Tsu - The Social Network that Pays?

Tsu - The Social Network that Pays? | Social Media, Marketing and Promotion | Scoop.it
There's a new, invite only, social network in town that is all the buzz. There's is no cost to join and Tsu has some similarities to Faceboo...
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MyScorz Lets You Rate and Compare Anything - YouTube

SCORE & COMPARE ANYTHING THAT MAKES UP YOUR WORLD! Go to http://www.MyScorz.com to score! This is not one of those 1-5 star things. Your ratings are based on...
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Resolved to Get Organized? Learn Tips from Organization Professionals [INFOGRAPHIC]

Resolved to Get Organized? Learn Tips from Organization Professionals [INFOGRAPHIC] | Social Media, Marketing and Promotion | Scoop.it
Each year, many of us make New Year’s resolutions. Whether we keep them is a different story though.   DashBurst team members made these resolutions: My New Year’s resolution are to write and exercise more, live a more balanced life, the usual…  ~ Daniel Zeevi, CEO Run a marathon. It will be my 2nd, my first ...
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Seth's Blog: The coming podcast surplus

Seth's Blog: The coming podcast surplus | Social Media, Marketing and Promotion | Scoop.it
As of now, there are more minutes produced by the podcasts I listen to each day than there is time to listen to them. I can't listen to something new without not listening to something else. Which makes it challenging...
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8 Surprisingly Effective Ways to Use Pinterest

8 Surprisingly Effective Ways to Use Pinterest | Social Media, Marketing and Promotion | Scoop.it
Businesses of all types can find ways to use Pinterest for more effective marketing…because it’s not only for pinning recipes and wedding ideas anymore.
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Tools for Small Business Growth

Tools for Small Business Growth | Social Media, Marketing and Promotion | Scoop.it
Successful growth of any business requires strategy. One smart strategy for small business growth is finding the right tool or tools from the get go.
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Entrepreneur Lifestyle: It Takes Planning, Effort and Execution

Entrepreneur Lifestyle: It Takes Planning, Effort and Execution | Social Media, Marketing and Promotion | Scoop.it
Living the entrepreneur lifestyle is truly amazing, but it's not something that you just naturally fall into, it will take work.
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Top 5 Real Estate Blogs You Should Be Reading

Top 5 Real Estate Blogs You Should Be Reading | Social Media, Marketing and Promotion | Scoop.it
Whether you've already started your real estate blog or you're thinking about creating one, read this post.
Steven Hughes's insight:

#realestate #socialmedia

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Heritage Coach Featured Funeral Hearses for May 2015 | Heritage Coach Dealer Blog USA

Heritage Coach Featured Funeral Hearses for May 2015 | Heritage Coach Dealer Blog USA | Social Media, Marketing and Promotion | Scoop.it
We hope everyone enjoyed their Memorial Day weekend. We are featuring two Funeral Hearses for the month of May. The first featured funeral hearse for May is
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Social Media Lead Generation

Social Media Lead Generation | Social Media, Marketing and Promotion | Scoop.it
Social media marketing and content marketing are not enough to generate leads. You need to add social selling and social advertising into the mix. Read More
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Tesla Model X scored 93 -myscorz

Tesla Model X scored 93 -myscorz | Social Media, Marketing and Promotion | Scoop.it
I would like you to check out the following myscorz profile on Tesla Model X. People have scored Tesla Model X with a 93/100.
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3 Reasons To Stop Focusing On Your Audience

3 Reasons To Stop Focusing On Your Audience | Social Media, Marketing and Promotion | Scoop.it
Actionable engagement does not come from cutesy graphics. It comes from conversation, relationships, trust. And it stops trying to build an audience.
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