Social Media, Marketing and Promotion
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Social Media, Marketing and Promotion
Cutting edge information to improve your Social Media scope, Marketing and Promotion
Curated by Steven Hughes
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Rescooped by Steven Hughes from Small Business On The Web
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Is There A Problem With Social Media?

Is There A Problem With Social Media? | Social Media, Marketing and Promotion | Scoop.it
Despite social media hype, many small business owners see a problem with social media, particularly justifying expenses of social media campaigns.

 

"No one likes to be unclear about what they’re paying for and that’s especially true with small business owners. It’s hard to spend hundreds, or thousands, on something you can’t show or cleary explain to your spouse."


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craig daniels's curator insight, May 28, 2013 9:14 AM

The reports of why Social Media Sucks for small business are rolling out at a furious rate. The truth may be hard to find with so many ranting opinions filling up the columns but one thing is clear. Spending tons of cash on social media is a bad idea if you don't know what's going on.


In The Problem With Social Media, John Follis does a nice job of recapping the current media frenzy about social media being a money pit for small business. His take is even handed but maybe a bit too even handed. There is a real crisis of understanding going on and coming down in the middle of it may not be the wisest choice. Still his piece is well worth reading.

Rescooped by Steven Hughes from Small Business On The Web
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Why You Need A Strategy That Is Social, Not A Social Media Strategy

Why You Need A Strategy That Is Social, Not A Social Media Strategy | Social Media, Marketing and Promotion | Scoop.it

"Brands, big businesses, small businesses that are planning to move into the social media space have one big problem – they are already there! Customers, arbitrators, critics, detractors and others talk about brands, products, services and their experiences – the way they see it."


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